Digital video advertising spend is predicted to rise almost 30 percent to $27.82 billion this year, according to new research from eMarketer.
Facebook is a leader in the video ad space, generating $6.81 billion or 24.5 percent share of all video ad spending in the U.S this year. According to the research, video ad spend makes up 30 percent of Facebook’s total revenue and the social network controls almost 87 percent of social network video ad spending in the U.S.
YouTube is expected to bring in $3.36 billion, which represents 11 percent of total U.S. digital video spend. This represents a 17.1 percent spike over last year for Google’s video giant. YouTube generates 73 percent of its ad revenues from video in the U.S.
Digital video ad spending represents about 25 percent of all U.S. digital ad spending.