A Valentine’s Day Without Sweethearts

necco.pngMarketers planning Valentine’s Day campaigns, listen up! This is the first year in 100 without Sweethearts, a consumer favorite for sharing with paramours.

The New England Confectionary Company aka Necco sold to Round Hill Investments for $17.33 million in May, effectively closing its doors. While the Spangler Candy Company purchased the brand from Round Hill in July, they did not get it together to produce the high-demand Sweethearts candy for this year’s season. As marketers, there is an opportunity to fill the gap.

How will you take on the challenge to connect with consumers in this candy drought? #love #crazy4u #adoreme #truelove