Upcoming Webinars: Insight On Demand

Webinar WednesdaysThe Relevancy Group is ringing in the new year with new webinars and research.  We have already delivered two webinars which can be viewed at any time on our on-demand webinar site, WebinarWednesdays.Online

Join us for these upcoming live webinars and get the research papers associated with them.

Feb 6, 2019 – 2019 Marketing Trends – The Rise of Individualization, Sponsored by Zeta Global | Join The Relevancy Group and Zeta Global at 2 PM ET, while we discuss our latest research, 2019 Marketing Trends – The Rise of Individualization. The webinar will cover the following topics – How email will continue to dominate other communication modalities – The role of identity management in driving individualized experiences. – How real-time data and AI will accelerate marketing optimization in 2019. Speakers include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Michael Lewis – Group VP, Zeta Global

Register and get a copy of the webinar recording and research paper.

Feb 13, 2019 – Making the Case for an Email Marketing Agency Partner, Sponsored by Trendline Interactive | Published in January 2018, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise.

Speakers Include:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group
Morgan Stewart – CEO & Co-Founder, Trendline Interactive

Register and get a copy of the webinar recording and research paper.

Feb 20, 2019 Reaching Subscribers Beyond the Inbox – Bridging the Gap Between Offline and Online Data, Sponsored by LiveRamp | During this sixty minute session sponsored by LiveRamp, principals from The Relevancy Group will be joined by LiveRamp’s Managing Director of New Verticals to dig into how marketers are currently leveraging customer data and explore the opportunities presenting themselves in 2019.

Speakers Include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Kevin Dunn – Managing Director, New Verticals, LiveRamp

Register and get a copy of the webinar recording and research paper.

Webinar: 2018 Email Agency Buyer’s Guide Review

Webinar: 2018 Email Agency Buyer’s Guide Review

Join us on Wednesday 11/28/18 at 1 PM for results of our 2018 Email Agency Buyer’s Guide. During this sixty minute session, principals from The Relevancy Group will review data from the recently published 2018 Email Agency Buyer’s Guide – exploring the methodology, the participants, and digging into the specific attributes that differentiate these agencies from their peers.

Attend this webinar to explore and discuss:
• Key trends driving agency adoption
• Which email agencies excel in which areas
• How brands and marketers are leveraging email agencies to maximum benefit
• Top challenges and considerations when selecting an agency

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group

Register and get a recording of the webinar.

Specialized Services: Email Marketing Agencies are Crushing It

MQ15_coverOver the past several weeks, we at TRG have been deep in the weeds researching our soon to be published 2018 Email Agency Buyer’s Guide, and this year’s participants include some of the absolute best and brightest in the space. Agencies in the guide this year include BrightWave, DEG, Inbox Marketer, Trendline Interactive, and Yes Marketing.

Our process includes detailed questionaries completed by each agency, ninety-minute demos during which agencies present their best work, and reference calls with a handful of clients which yield valuable customer satisfaction data. We are still working to synthesize and analyze the data, but what we’ve seen to date has been extremely impressive.

This year we invited agencies to show us their best stuff while maintaining a focus on three primary themes: strategy, data, and analysis/measurement. Like the competitors currently battling it out on the field for the pennant, these agencies have been going deep. The research will highlight how these agencies are driving home runs for their clients in the form of serious business value and positive customer experiences.

The research will be available for our Research Subscribers and direct purchase. Vendor profiles will be in the next issue of The Marketer Quarterly.

The Relevancy Ring – Email Agency Buyer’s Guide 2016

The Relevancy Ring, Email Agency Buyer’s Guide 2016

Written by David Daniels, Nick Einstein, Peggy Reinders
TRR-Email Agency GuideEmail Marketing Agency, Buyer’s Guide, ESP, Vendor Selection, Agency
About: Published September 2016. Our 2016 Email Agency Buyer’s Guide, analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. All were evaluated over 4 months using our patent pending Relevancy Ring methodology.

We answer these key questions:

– What are the marketer’s top considerations when selecting an email marketing agency?
– What are the average services hourly rates and how do they compare to ESP (Email Service Provider) services prices?
– Which agencies have the highest customer satisfaction and are most qualified to meet marketer demands?

Report Excerpt: Some marketers are turning to agencies for help, many more will hire these companies in the coming 12 months. Most marketers cite industry expertise and always-on client support in their email marketing agency selection criteria. The need to harness disparate and real-time data also top marketer tactics and aspirations. These findings further underscore the need for outside experts that can implement the latest data-driven strategies. An excerpt including vendor profiles can be found in issue 11 of The Marketer Quarterly. Free registration required.

The Research: 25 pages, 12 Charts, 8,831 words. Part of our Research Subscriber Series.

Item: TRGSS0516 | Email Marketing Research

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