The Relevancy Group Releases the 2016 Edition of their ESP Buyer’s Guide

BOSTON, Feb. 24, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, publishes The Relevancy Ring: The ESP Buyer’s Guide – 2016. The research analyzes eight ESPs (Email Marketing Service Providers) that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive.

In a three-month research process, The Relevancy Group evaluated marketers’ challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers’ goals.

The research finds that Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality.  In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.

“This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors,” said David Daniels, CEO and Founder of The Relevancy Group

The report can be purchased on The Relevancy Group’s website www.relevancygroup.com. An excerpt of this research is featured in Issue 9 of The Marketer Quarterly, a digital magazine that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.

About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com

The Relevancy Group Releases Industry’s First Buyer’s Guide on Email Marketing Agencies

BOSTONAug. 24, 2015PRLog — The Relevancy Group, a leader in email marketing research and consulting, today released its first ever The Relevancy Ring: Email Agency Buyer’s Guide – 2015. The research analyzes seven email marketing agencies, four Independent Agencies including Alchemy Worx, BrightWave, Merkle and Trendline Interactive and three that are divisions within ESPs (Email Service Providers) including: Acxiom Impact, Epsilon and Yes Lifecycle Marketing. The report sheds light on which agencies provide services that improve the ROI of current email marketing technologies.The Relevancy Ring: Email Agency Buyer's Guide, 2015

The Relevancy Group partnered with a new non-profit foundation A Chance in the World™ to create the analysis criteria for the report. We challenged all of the participants to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation. The Relevancy Group and one of the foundation’s founders, Tonya Pemberton, evaluated these “pitch meetings.” This research was conducted over a period of four months.

“I am thrilled that we are delivering the first ever buyer’s guide dedicated to email marketing agencies,” said David Daniels, CEO and Founder of The Relevancy Group. “This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors.”

An excerpt of this research is featured in Issue 7 of The Marketer Quarterly, a digital magazine that is free to subscribers with registration at www.marketerquarterly.com. The report can be purchased on The Relevancy Group’s website www.relevancygroup.com.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

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The Relevancy Group Expands With New Products

I am thrilled to announce the launch of a new research and publishing product to further educate and collaborate with the digital marketing community.  These offerings expand The Relevancy Group with talented tenured experts and new deliverables to assist marketers to overcome challenges and realize new opportunities.

Announcing The Marketer Quarterly, LLCThe Marketer Quarterly is a digital magazine that will publish each quarter beginning in The Marketer Quarterly - Mock-up January 2014.  The publication will be accessible on a desktop, mobile web browser and on all popular tablets through forthcoming apps for Apple iOS, Android and Amazon.  This ad sponsored digital magazine aims to guide marketers through our connected society.  With the  highest quality content, this publication will feature research and tactics and most importantly  topics about managing the life of the CMO, organizational strategies and the notion of  empowerment. Learn more about the content here. This all would not be possible without this stellar team.

Leading the editorial voice and wrangling the production operations is long-time industry  journalist, writer and editor Dianna Dilworth.  Covering marketing for more than a  decade, I am delighted to have Dianna in the role of Editor for this publication. Cover content subject to change.

Tenured marketing sales expert Jason Simon, will be leading the sales and customer relationships.

Learn more about The Marketer Quarterly team.

While this magazine will live as its own entity, The Marketer Quarterly will feature research and writing from The Relevancy Group including contributors such as Chris Marriott.

Announcing The Relevancy Ring, a Buyer’s Guide to Vendor Solutions – This new research will be featured prominently in the inaugural issue of The Marketer Quarterly.  This research will focus on ESPs in two distinct categories – Enterprise and Mid-Market. Below is an excerpt about the research:

The Relevancy Ring is a research methodology to evaluate and compare vendors to their competitors.   Developed by The Relevancy Group’s CEO David Daniels, who was part of the team that developed JupiterResearch’s buyers guide “The Constellation.” While at Forrester Research, David was a contributor to their vendor evaluation tool “The Wave.” With over a decade of experience in market research and vendor evaluation, David thought it was time to re-invent the buyer’s guide by focusing more on the experience of the vendor’s customers. The first edition of The Relevancy Ring will cover ESPs (Email Marketing Service Providers).

To learn more about participating in The Relevancy Ring Buyer’s Guide please contact sales@themarketerquarterly.com or contact (267) 397-8044

For more information about editorial content of The Marketer Quarterly please contact editor@themarketerquarterly.com

I and the combined growing team look forward to bringing objective vendor evaluations and a new way to discover and interact with the entire digital marketing community.

As always, I am David Daniels and please feel free to message me directly or speak with one or more of my very capable team members.

Looking forward to delivering these innovations in market research and publishing to help the marketing executive realize their goals across channels.

All the best,

David Daniels