MQ Issue 22: CDP Buyer’s Guide Excerpt, Jersey Mike’s CMO Featured

MQ22-COVER-092019Our 22nd issue of the Marketer Quarterly is now live!

The issue features an excerpt from The Relevancy Group’s 2019 CDP Buyer’s Guide, which profiles many of the leading CDPs in the industry.

The issue also includes A Day in the Life of Jersey Mike’s CMO Rich Hope and an interview with Chemistry’s Trevar Mazza.

Explore Land O’Lakes’ new digital video effort celebrating modern women farmers and learn how Coca-Cola and Baskin Robbins are marketing to cord cutters on Netflix.

The issue is free with registration.

MQ 21: ESP Buyer’s Guide, Visa, ANGI Services CMO & More

MQ21-cover-042519.jpgOur 21st issue of the Marketer Quarterly is now live!

The issue features an excerpt from our 2019 ESP Buyer’s Guide, which profiles many of the leading ESPs in the industry.

The issue also includes A Day in the Life of ANGI Services Allison Lowry and an interview with Boarding Pass NYC’s Mike Arnot.

Explore Visa’s new digital effort empowering women and how the United Way is using shocking imagery to grab attention and increase graduation rates.

The issue is free with registration.

The Marketer Quarterly Issue 15

Get The Latest Issue of The Marketer Quarterly

Free with registration get the latest edition of the digital magazine for marketers by marketers. This isssue includes an excerpt of The Relevancy Group’s Email Agency Buyer’s Guide, CMO Interviews and the latest on digital marketing trends. Additionally this issue covers:

  • Social Drives Honda Campaign
  • American Express Campaign Parodies Business Jargon
  • L’Eclisse Makeup Video Tutorials Showcases New Line

Register to get the a free subscription or download the MQ App and read it on all mobile platforms.The Marketer Quarterly

Enter The Marketer Quarterly 2017 Marketing Awards

Submit your best marketing and advertising efforts of 2017 and you may be recognized as The Marketer Quarterly Award winner in Issue 16 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to an entry fee.

Each entry fees is $225.00
Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. TMQ AwardsWinners will be recognized in Issue 16 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can purchased after the winners have been announced.

The submission deadline is 11/17/17.

Submission Categories – Email Marketing Awards 2017
1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation, real-time data, location data)
4. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
5. Best Offer (i.e. Coupons, daily deal, promotion)
6. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
7. Best Subject Line (i.e. Results oriented, your open/read rate has improved)

Submission Categories – Digital Marketing and Advertising Awards 2017
8. Best Display Ad
9. Best Retargeting (i.e. Display targeting)
10. Best Madtech (i.e. use of CRM data in advertising efforts, i.e. Facebook Custom Audiences)
11. Best Social Marketing Campaign
12. Best Use of Video (i.e. YouTube, or general usage of Video in advertising)
13. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
14. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Entries are closed for 2017.

David Daniels Honored as EEC Thought Leader & Other News From Crescent City Conferences

C-17ZNzW0AAKLyMLast week The Relevancy Group and The Marketer Quarterly hit New Orleans for the Email Experience Council’s Email Evolution Conference. The sun was shining, the music was nonstop, and the email marketing brainstorming was lively.

The event kicked off with a big reveal. EEC showed its new stripes with a new logo and branding effort, a modern look reflecting the future of email.

The big news for The Relevancy Group came during the opening day luncheon. Our very own founder & CEO David Daniels was named EEC’s Thought Leader of the Year and was presented the trophy over wedge salad and rare steaks. IBM’s marketing evangelist and former award recipient Loren McDonald handed the award to David in a jovial manner, joking that David invented email, and accurately highlighting the fact that David coined the term ESP way back when. During his acceptance speech, David explained his own history with the medium: He sent his first email back in 1988 and has been emailing ever since. We’re so proud of his accomplishments and couldn’t think of a better person to hold the title.

Genevieve Longtin, director of email marketing and engagement of Sharecare, took home the Stefan Pollard Email Marketer of the Year Award. Aspen Dental won Best Makeover of an Existing Email Program. Alaska Airlines won Most Innovative use of Customer or Other Data, including Automation and Triggers. Nestle Waters North America won Best Subscriber Acquisition, Reactivation or Integration Program. Lysol Mommy Mail won Best Use of Humor, Personality, Content or Brand.

The EEC show had some compelling content. Shutterstock shared their beautiful interactive carousels inspired by children’s fashion plates. Justine Jordan’s Litmus busted some of emails biggest myths (spam words in subject lines will not land you in the spam folder). Kathryn Minshew, founder of The Muse, gave an inspiring talk on how tech has transformed the job search business. Her advice, HR needs to become employment marketers if companies want to find good candidates.

As if this wasn’t enough, Collision aka, “America’s fastest growing tech conference,” was taking place simultaneously at the New Orleans conference center next door. The event attracted leading tech companies, thought leaders and CMOs from the likes of GrubHub, WellsFargo and eBay. On stage, Suzy Deering, who is profiled in the latest issue of MQ, gave her advice: Think beyond email and know your customer.

YouTube used the show to reveal its push into the home entertainment market, and a desktop redesign with a black background (watch out Netflix). About.com rebranded to Dot Dash and has seen major increases in traffic.

You can’t go to New Orleans without digesting some music. You could find EEC and Collision goers all over town from Frenchman street to the French Quarter. A marching band even showed up at the Hilton and the entire EEC conference danced and marched along the river walk to the Steamboat Natchez where Adestra sponsored a night of good times on the Mississippi River.

The party didn’t stop at the New Orleans airport. Exhausted EEC attendees got off their feet and drank beer at the bar. My gate was decked out for Mari Gras, Dixieland jazz band, beads and all to celebrate Condor’s first direct flight between New Orleans and Europe. Passengers barely noticed the rain delays as the band played on.

The Marketer Quarterly Issue 2 – All About Mobile

Introducing the latest issue of The Marketer Quarterly which covers the challenges and opportunities facing marketers in today’s mobile economy. In this issue that you can enjoy for free with registration, you will find:

The Marketer Quarterly-Issue 214

• An excerpt from The Relevancy Group’s Consumer Mobile Survey. The research unlocks new insights into how consumers access their email and interact with marketers on mobile.

• Gilt shares the inside story on their mobile app business.

• Trulia explains why TV makes sense for a digital company.

• Gamestop reveals their secrets to omnichannel success.

• FedEx gives marketing leadership insights.

• Our editorial team rides alongside the CMO of The Weather Channel.

• Plus you’ll find Practical columns on the tablet trend paradox, wearable marketing potential, mobile makeovers for ESPs and tips on optimizing for mobile.

The Marketer Quarterly Also Introduces Apps

Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices

Webinar – Addressing the Impact of Data Quality in Omnichannel Marketing

Experian Data QualityJoin The Marketer Quarterly and Experian Data Quality on Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT  for this free webinar on Addressing the Impact of Data Quality in Omnichannel Marketing

Customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, it’s imperative that marketers tie data collected across interaction points, segment their database and speak directly to those high value consumers.

Eighty-seven percent of companies engage in cross-channel marketing. However, 83 percent admit that they face challenges in this area of their operations. Join Experian Data Quality and The Marketer Quarterly to learn how customer data quality impacts the effectiveness of omnichannel campaigns. We’ll review the prevalence of customer data errors, the effect of those mistakes and ways marketers can overcome these obstacles to improve marketing results.

Join us to:
• Gain insight into existing customer data quality perceptions and strategies
• View benchmarks around data capture and management
• Hear strategies to enhance customer data accuracy and improve omnichannel efforts

REGISTER FOR FREE

Webinar Date:  Thu, Jun 12, 2014 1:00 PM – 2:00 PM EDT

Moderated by: Dianna Dilworth, Editor –  The Marketer Quarterly

Speakers:
Jennifer Levin, Marketing Manager – Experian Data Quality
Rishi Patel, Strategic Technical Manager – Experian Data Quality
Collin Thigpen, Enterprise Account Director – Experian Data Quality

About The Speakers and Moderator:
Jennifer LevinJennifer Levin, Marketing Manager – Experian Data Quality
Jennifer is a strong advocate for cross-channel communications and has experience with strategy development, campaign planning and execution, and go-to-market effectiveness. She has firsthand knowledge of the impacts of data quality and works across the business to drive thought-leadership and prospecting efforts.

 

RishiRishi Patel Patel, Strategic Technical Manager – Experian Data Quality
Rishi has spent the last seven years working with clients to fulfill their data quality needs. Through his efforts, he has built considerable insight into the data quality market, specifically how organizations rely on customer data for commercial success. Rishi now works exclusively with our highest value accounts, providing market insight, data management advice, and implementation and usage best practices.

 
Collin ThigpenCollin Thigpen, Enterprise Account Director – Experian Data Quality
Collin is responsible for improving data quality and effectiveness within the enterprise market. He directs organizations on best practices associated with data capture, usage, and management, helping his clients recognize a host of benefits that drive cost reductions and business growth. He brings over 5 years of data management expertise along with close to 10 years of experience in solution selling and account management.

 

Moderated by Dianna Dilworth – Editor of The Marketer Quarterly

Dianna Dilworth

Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe.