Coca-Cola is putting Coke Zero as the star in its U.K. holiday campaign “Holidays are Coming,” a new direction for the effort which is usually focused on the classic product.
The effort includes a partnership with Snapchat and LadBible, a move to reach a younger demographic.
The campaign includes a Snapchat lens that explores how “Holidays are Coming” became so iconic. The lens features branded content from hip publisher LADbible.
The brand is also running its first-ever on-pack promotion at Capital’s Jingle Bell Ball, which will be supported through a social media effort.
In addition, the beverage maker has created a new limited-edition cinnamon flavor Coke Zero. Coca-Cola has made the Oxford Circus Underground station in London “cinnamon-scented” to get consumers to experience the flavor first hand.