We Love Email

America Loves Email

In our recent research “Handle with Care: Consumer Email Marketing Behaviors” we found that US consumers across age groups love email and almost all of us use email daily.Heart shaped candies for Valentines Day

Join our free webinar on 2/22 at 1PM ET when we will present and discuss this research.  In the meantime, here is an excerpt of the report that demonstrates Americas affection for email.

America is Hooked on Email

The Relevancy Group surveyed 1,000 consumers in October 2016 and found that 93 percent of US consumers check their email daily with most accessing it multiple times days (Figure 1). Nearly a quarter of consumers are engaged with their email hourly or more frequently. There is little to no difference in email usage by gender or by age: everyone uses email (Figure 2). The notion that millennials (ages 18-34) do not utilize email is patently false. Data proves that email is not dying or being replaced. Email remains our digital fingerprint and is necessary to communicate, transact, bank and join any online community. It is doubtful that Bank of America will ever allow people to authenticate their account with a Snapchat handle. Email is here to stay. Email marketers should celebrate the fervent use of email, while approaching the channel with relevance since adoption breeds message overload.

TRG Research

Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

A Valentine Infographic – Facebook Love

Facebook Love - The Relevancy Group. LLC

Last month my company, The Relevancy Group LLC asked 1,052 consumers in the U.S. a simple question, “Do you love or hate Facebook?”

While we reviewed this question by a number of attributes including income, online spending and overall online activity, today, in honor of Valentine’s Day we offer you this infographic with the basic information about The Love of Facebook.

Send me a Valentine by subscribing to our newsletter downloading our free research and following me on Twitter.   Any one of those would be a nice Valentine from you to me.    For now, here is one for you and a love letter of sorts to Facebook.  An infographic with new data that we call Facebook Love.

Happy Valentines Day, Have a Lovely Day!

All the best,

David

The Relevancy Group, LLCAbout The Relevancy Group, LLC:  Providing market research and consulting services, The Relevancy Group measures consumer and marketer behaviors to discover new trends and prove the return on marketing investments.   A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on the imperative tactics needed to foster trust with consumers to improve an organization’s relevance within the broader on and offline connected economy.

Email Marketing An Hour A Day on The Kindle

Translated into a handful of languages, this book that I co-wrote with Jeanniey Mullen is available on the Kindle at a seriously low price.      Dig it here … Email Marketing: An Hour a Day

And if you have the book, or not – do not forget the extra resources over here at EmailMarketingAnHourADay.com

Email Marketing An Hour A Day - English American Cover
Email Marketing An Hour A Day – English American Cover

Download Free Market Research

Free Market Research

Download the latest sponsored research from The Relevancy Group for free with site registration.   Research topics address channel specific tactics including email marketing, social marketing, mobile marketing as well as cross-channel Connected Marketing.   Many of these  David Daniels authored eBooks and Research White Papers  include survey data and ROI models to assist in securing additional marketing budget.  Go Get Them Now!