The Relevancy Group Expands Research Coverage Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

For Immediate Release                                Contact: Tina Mosetis, Tel: 516-487-5866/[email protected]

The Relevancy Group Expands Research Coverage

Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

July 21, 2015 (Boston, MA) – The Relevancy Group, a leader in email marketing research and consulting, announces expanded coverage and staff with the appointment of Nicholas Einstein to Vice President of Research, Principal Analyst. Expansion of services includes Social Relationship Marketing, Identity Marketing Management and expanded RFP services.

Customer demand and industry trends have led to the formal expansion of three critical coverage areas for The Relevancy Group including:

–       Identity Marketing Management: DMPs, Known, Unknown, Identity Realization. The marriage of MarTech and AdTech. Peggy Reinders, Principal Analyst will analyze this market and develop a new buyer’s guide.

–       Expanded RFP Consulting: Expanding beyond ESP (Email Service Providers) RFP’s (Request For Proposal). The Relevancy Group continues to invest in its consulting business unit, with Orlando Tirado as new head of sales.  Led by Chris Marriott, VP of Consulting and Principal Consultant, TRG represents tens of billion emails out to bid annually. “We have a non-biased scorecard driven process, that ensures the users decide on the vendor,” said Mr. Marriott.  “We’ll extend this methodology to channels beyond email,” said David Daniels, CEO and Founder of The Relevancy Group.

–       Social Relationship Marketing:  Social Management, Listening, Execution, and Advertising.  Nicholas Einstein will continue to listen and drive market innovation in this industry.  A buyer’s guide is planned in the coming months.

Newly Appointed VP of Research and Principal Analyst, Nicholas Einstein brings over 15 years of experience to The Relevancy Group where he will guide and manage the research agenda as well as continue to focus on email and social relationship marketing technologies. Previously, Nicholas was the Vice President of Customer Success at SocialChorus- an Advocate Marketing platform. Prior to that, Einstein was VP of Professional Services at Extole, a referral marketing platform. At RealNetworks, Nicholas managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).  Read more about Nicholas

Daniels adds “Nick has been an indispensable member to our business for the last two years.  His contributions have elevated our data sciences, research methodology and client relationships. Nick has the essential background to assist in growing the research footprint of The Relevancy Group.”

“It’s an exciting time in the evolution of digital marketing and I’m thrilled to apply my skills and background in a leadership role with The Relevancy Group, itself a leader and guiding star in the digital marketing universe,” said Nicholas Einstein, VP of Research & Principal Analyst, The Relevancy Group.

About The Relevancy Group, LLC |

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

Subscribe to The Marketer Quarterly, featuring excerpts of The Relevancy Group research, free with registration.

The Relevancy Group Expands with the Hire of Tenured Marketing Expert Chris Marriott

Chris Marriott

Spring Lake, NJ – February 19, 2013

Today, The Relevancy Group a trailblazer in market research and marketing consulting announces the addition of tenured marketing expert Chis Marriott to serve as Vice President of Services and Principal Consultant.

David Daniels, CEO & Co-Founder of The Relevancy Group said “We are thrilled to have Chris join the team, he is an experienced digital marketer with a focus on creating data-driven experiences for customers of the leading brands that dot the online landscape.”  Daniels added “Chris’s understanding of both the agency and marketer communities is a valuable asset to our clients and organization.  He is an expert leader in wrangling and implementing efforts to integrate email with other digital channels.”

A popular iMedia columnist , Chris most recently served as Vice President of Agency Services for StrongMail and previously as a tenured senior executive at Acxiom, where he built and led their digital and email services for nearly a decade.   In addition to his new role with The Relevancy Group, Chris serves on the Board of Directors for eDataSource, a marketing services company that provides intelligence and analytics to the email marketing community.  Chris currently sits on the Advisory Board for the All About Email conferences and remains a consultant to a variety of fledgling organizations, including AuthorBee, a patent-pending social writing platform.

Chris Marriott stated “David’s unparalleled knowledge of the technology landscape in the addressable media world is an extraordinary skill. This asset is of great value to both marketers that deliver these technologies and the marketers that consume these solutions.  David and I have collaborated in the past and I am delighted to have the opportunity to join The Relevancy Group on a full-time basis.  Our combined experiences will continue to shape The Relevancy Group and I am thrilled to manage the industry-leading advisory services and solutions for our clients.”

About The Relevancy Group, LLC:

Providing market research and consulting services, The Relevancy Group measures consumer and marketer behaviors to discover new trends and prove the return on marketing investments.   A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on the imperative tactics needed to foster trust with consumers to improve an organization’s relevance within the broader on and offline connected economy.

For more information contact:

The Relevancy Group, LLC

(877) 972-6886

Follow David Daniels on Twitter @emaildaniels

Follow Chris Marriott on Twitter @CSMarriott

Follow @RelevancyGroup on Twitter

PR Contact:

Ashlee Burke – [email protected]

The Relevancy Group, LLC

(877) 972-6886