Germany Says Facebook Can’t Combine Data

Facebook_logo_(square)Germany is taking on Facebook’s data gathering practice, and trying to put an end to how the company tracks social media users.

The country’s antitrust office ruled that the social networking giant is violating consumer trust by combining data gathered from its various properties and third-party websites.

According to the German office, using data from Instagram, WhatsApp and Facebook in conjunction with third-party data allows the company to build unique consumer profiles, which breaks consent rules.

The office snow requiring Facebook to get explicit consent to collect and combine this data. The company must provide the German office with a plan to fix these practices or face hefty fines. Continue reading

A Valentine Infographic – Facebook Love

Facebook Love - The Relevancy Group. LLC

Last month my company, The Relevancy Group LLC asked 1,052 consumers in the U.S. a simple question, “Do you love or hate Facebook?”

While we reviewed this question by a number of attributes including income, online spending and overall online activity, today, in honor of Valentine’s Day we offer you this infographic with the basic information about The Love of Facebook.

Send me a Valentine by subscribing to our newsletter downloading our free research and following me on Twitter.   Any one of those would be a nice Valentine from you to me.    For now, here is one for you and a love letter of sorts to Facebook.  An infographic with new data that we call Facebook Love.

Happy Valentines Day, Have a Lovely Day!

All the best,

David

The Relevancy Group, LLCAbout The Relevancy Group, LLC:  Providing market research and consulting services, The Relevancy Group measures consumer and marketer behaviors to discover new trends and prove the return on marketing investments.   A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on the imperative tactics needed to foster trust with consumers to improve an organization’s relevance within the broader on and offline connected economy.