David Daniels Honored as EEC Thought Leader & Other News From Crescent City Conferences

C-17ZNzW0AAKLyMLast week The Relevancy Group and The Marketer Quarterly hit New Orleans for the Email Experience Council’s Email Evolution Conference. The sun was shining, the music was nonstop, and the email marketing brainstorming was lively.

The event kicked off with a big reveal. EEC showed its new stripes with a new logo and branding effort, a modern look reflecting the future of email.

The big news for The Relevancy Group came during the opening day luncheon. Our very own founder & CEO David Daniels was named EEC’s Thought Leader of the Year and was presented the trophy over wedge salad and rare steaks. IBM’s marketing evangelist and former award recipient Loren McDonald handed the award to David in a jovial manner, joking that David invented email, and accurately highlighting the fact that David coined the term ESP way back when. During his acceptance speech, David explained his own history with the medium: He sent his first email back in 1988 and has been emailing ever since. We’re so proud of his accomplishments and couldn’t think of a better person to hold the title.

Genevieve Longtin, director of email marketing and engagement of Sharecare, took home the Stefan Pollard Email Marketer of the Year Award. Aspen Dental won Best Makeover of an Existing Email Program. Alaska Airlines won Most Innovative use of Customer or Other Data, including Automation and Triggers. Nestle Waters North America won Best Subscriber Acquisition, Reactivation or Integration Program. Lysol Mommy Mail won Best Use of Humor, Personality, Content or Brand.

The EEC show had some compelling content. Shutterstock shared their beautiful interactive carousels inspired by children’s fashion plates. Justine Jordan’s Litmus busted some of emails biggest myths (spam words in subject lines will not land you in the spam folder). Kathryn Minshew, founder of The Muse, gave an inspiring talk on how tech has transformed the job search business. Her advice, HR needs to become employment marketers if companies want to find good candidates.

As if this wasn’t enough, Collision aka, “America’s fastest growing tech conference,” was taking place simultaneously at the New Orleans conference center next door. The event attracted leading tech companies, thought leaders and CMOs from the likes of GrubHub, WellsFargo and eBay. On stage, Suzy Deering, who is profiled in the latest issue of MQ, gave her advice: Think beyond email and know your customer.

YouTube used the show to reveal its push into the home entertainment market, and a desktop redesign with a black background (watch out Netflix). About.com rebranded to Dot Dash and has seen major increases in traffic.

You can’t go to New Orleans without digesting some music. You could find EEC and Collision goers all over town from Frenchman street to the French Quarter. A marching band even showed up at the Hilton and the entire EEC conference danced and marched along the river walk to the Steamboat Natchez where Adestra sponsored a night of good times on the Mississippi River.

The party didn’t stop at the New Orleans airport. Exhausted EEC attendees got off their feet and drank beer at the bar. My gate was decked out for Mari Gras, Dixieland jazz band, beads and all to celebrate Condor’s first direct flight between New Orleans and Europe. Passengers barely noticed the rain delays as the band played on.

The Relevancy Group Releases the 2016 Edition of their ESP Buyer’s Guide

BOSTON, Feb. 24, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, publishes The Relevancy Ring: The ESP Buyer’s Guide – 2016. The research analyzes eight ESPs (Email Marketing Service Providers) that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive.

In a three-month research process, The Relevancy Group evaluated marketers’ challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers’ goals.

The research finds that Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality.  In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.

“This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors,” said David Daniels, CEO and Founder of The Relevancy Group

The report can be purchased on The Relevancy Group’s website www.relevancygroup.com. An excerpt of this research is featured in Issue 9 of The Marketer Quarterly, a digital magazine that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.

About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com

Webinar – Triggered & Transactional Emails That Really Work

BlueHornetTriggered & Transactional  Emails That Really Work:  An Allen Edmonds’ Success Story

Hosted by The Marketer Quarterly | September 10, 2014 1 to 2 pm EDT

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue, but the data shows that actually implementing an automated program can be a challenge.  In this webinar hosted by The Marketer Quarterly and moderated by editor Dianna Dilworth, Join The Relevancy Group’s Chris Marriott and BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away.

We’ll cover:

  • How a Welcome series can drive conversion and revenue
  • Transactional and post-purchase messaging for up and cross-sell
  • Abandon cart messaging tricks to bring them back

Register Now!

Moderator:

Dianna Dilworth, Editor, The Marketer Quarterly will serve as your moderator

Dianna Dilworth

 

 

 

 

Speakers:

Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group

Chris Marriott

 

 

 

 

 

Kat Johnson, Marketing Manager, Allen Edmonds Shoe Company

 

Kat Johnson

 

 

 

 

 

Jessica Grewal, Account Director, BlueHornet

Jessica Grewal

 

 

 

 

 

Register Now!