Last week I attended the second annual EiQ gathering in Atlanta. The event is underwritten by BrightWave. Last year I was honored to keynote the inaugural EiQ event. This year in an enjoyable game of Family Feud that closed out the event, I was team captain of the “Dot Coms.” Although my team lost, it was fun and host Simms Jenkins wore his best Shinesty suit, which only added to the hilarity (photo evidence below).
The day started with a rousing funk brass band and Simms took us through the importance of the email marketing and that email is indeed the center of the digital universe.
EiQ is my favorite email conference. Why?
- Networking: Beyond seeing old friends and making new ones I had the pleasure of interacting with major brands and innovative upstarts. The vendor pavilion was packed and it was wonderful to connect with The Relevancy Group clients, e.g. Adobe, Return Path and discuss the latest offerings from friends at BriteVerify and Movable Ink.
- Content: This is not your typical email conference, the content is compelling and engaging. From the lessons of powerhouse brands, e.g. Coca-Cola, Google, and Pinterest, to those of innovative upstarts like Shinesty and Peloton this industry veteran learned a few new email tricks. There were some fantastic panels on how to avoid mistakes and react to them when they happen. One of my favorite panels was led by Justine Jordan of Litmus. Her panel “Email Production and Process Hacks” was very insightful and people were buzzing about it later that evening. Check out #EIQgathering on Twitter for more highlights.
- Awards: Who doesn’t like to get an award. For the first time, EiQ presented two awards. The Whiz and The Maverick. Congratulations to Seth Westfield, The Maverick and Carly Maddock The Whiz. In addition to the honor, EiQ award winners get a lifetime complimentary pass to the EiQ Gathering. That is a nice touch.
- Production Value and Location: I love Atlanta in the spring. The event is a high-end affair. Hosts Simms Jenkins and Titania Jordan are excellent. I speak at many events and the EiQ behind the scenes tech/av and speaker wranglers were among the best I have experienced.
Congratulations to Simms and the BrightWave team. I look forward to EiQ 2019.
Until next time,