EiQ 2018, A Wonderful Gathering of Email Marketers

Last week I attended the second annual EiQ gathering in Atlanta.  The event is underwritten by BrightWave. Last year I was honored to keynote the inaugural EiQ event.  This year in an enjoyable game of Family Feud that closed out the event, I was team captain of the “Dot Coms.”  Although my team lost, it was fun and host Simms Jenkins wore his best Shinesty suit, which only added to the hilarity (photo evidence below).

FamilyFeud at EiQ

The day started with a rousing funk brass band and Simms took us through the importance of the email marketing and that email is indeed the center of the digital universe.

EiQ is my favorite email conference. Why?

  • Networking: Beyond seeing old friends and making new ones I had the pleasure of interacting with major brands and innovative upstarts. The vendor pavilion was packed and it was wonderful to connect with The Relevancy Group clients, e.g. Adobe, Return Path and discuss the latest offerings from friends at BriteVerify and Movable Ink.
  • Content: This is not your typical email conference, the content is compelling and email EiQengaging. From the lessons of powerhouse brands, e.g. Coca-Cola, Google, and Pinterest, to those of innovative upstarts like Shinesty and Peloton this industry veteran learned a few new email tricks. There were some fantastic panels on how to avoid mistakes and react to them when they happen.  One of my favorite panels was led by Justine Jordan of Litmus. Her panel “Email Production and Process Hacks” was very insightful and people were buzzing about it later that evening.  Check out #EIQgathering on Twitter for more highlights.
  • Awards: Who doesn’t like to get an award.  For the first time, EiQ presented two awards. The Whiz and The Maverick. Congratulations to Seth Westfield, The Maverick and Carly Maddock The Whiz. In addition to the honor, EiQ award winners get a lifetime complimentary pass to the EiQ Gathering.  That is a nice touch.
  • Production Value and Location: I love Atlanta in the spring. The event is a high-end affair. Hosts Simms Jenkins and Titania Jordan are excellent.  I speak at many events and the EiQ behind the scenes tech/av and speaker wranglers were among the best I have experienced.

Congratulations to Simms and the BrightWave team.  I look forward to EiQ 2019.

Until next time,

David

 

 

David

 

The Intelligent Email Event – EiQ

It has been a busy few weeks and this conference season is just getting started.

The week before last, I was the keynote signature speaker at EiQ, The Intelligent Email Gathering #EiQGathering. BrightWave and their founder, CEO Simms Jenkins were the guiding force behind this event. My own The Marketer Quarterly (TMQ) was a sponsor of the event that entitled all participants to a  branded slap bracelet that includes a 2 GB USB drive, some of that space is packed with our research and the latest issue of TMQ.

I was honored to be askedDrumming to keynote the innagural event, where I presented new research, “The Connected Consumer.” Just before I took the stage, EiQ kicked off with a local drum core marching band (right).

Then after a lovely introduction from Adobe’s Bridgette Darling, I marched on stage. What was most interesting to me as the signature speaker was William Warren, Founder of The Sketch Effect.

William was stage left and there he listened to my presentation, coloring, capturing it and turning my presentation into a work of art.  If I had seen what was going on while I delivered my talk I would have lost my place. I knew William was doing something, but was not told by the event organizers what he was doing. William went on to do this all day long for every speaker and/or panel.  Well done, EiQ. Sketch Effect

After my keynote presentation, Simms Jenkins started the Q&A, one of the questions included “Is Privacy Dead?” My answer may shock you – and you can find much of that Q&A on my David DanielsTwitter handle under #EiQGathering. That was a fun, quick discussion on the state of affairs.

The event was sold out to capacity, 300 people for a first time event in Atlanta (ATL) is a great turnout.  There were many local brands but The Relevancy Group VP of Research Nick Einstein and I were not the only ones to fly into ATL for the event. There were great cocktail parties and speaker dinners. Thanks @Brightwave.

With little exception, the event went onto be very tactical with lessons and innovations from brands including Staples, Pinterest, Zillow, CarMax, Panera Bread and many more. We all enjoyed that level of detail and these learnings were ultimately integrated into a final Jeopardy Game.

Next up, the Bill McCloskey’s “Only Influencer” Email Innovation Summit in Las Vegas, where I will be keynoting day 2.  After that I hope to see you in New Orleans at the eec’s Email Evolution Conference … and if you are not there, err; see our events page as we continue to travel.

Until next time,

All the best,

David

 

 

David