David Daniels Honored as EEC Thought Leader & Other News From Crescent City Conferences

C-17ZNzW0AAKLyMLast week The Relevancy Group and The Marketer Quarterly hit New Orleans for the Email Experience Council’s Email Evolution Conference. The sun was shining, the music was nonstop, and the email marketing brainstorming was lively.

The event kicked off with a big reveal. EEC showed its new stripes with a new logo and branding effort, a modern look reflecting the future of email.

The big news for The Relevancy Group came during the opening day luncheon. Our very own founder & CEO David Daniels was named EEC’s Thought Leader of the Year and was presented the trophy over wedge salad and rare steaks. IBM’s marketing evangelist and former award recipient Loren McDonald handed the award to David in a jovial manner, joking that David invented email, and accurately highlighting the fact that David coined the term ESP way back when. During his acceptance speech, David explained his own history with the medium: He sent his first email back in 1988 and has been emailing ever since. We’re so proud of his accomplishments and couldn’t think of a better person to hold the title.

Genevieve Longtin, director of email marketing and engagement of Sharecare, took home the Stefan Pollard Email Marketer of the Year Award. Aspen Dental won Best Makeover of an Existing Email Program. Alaska Airlines won Most Innovative use of Customer or Other Data, including Automation and Triggers. Nestle Waters North America won Best Subscriber Acquisition, Reactivation or Integration Program. Lysol Mommy Mail won Best Use of Humor, Personality, Content or Brand.

The EEC show had some compelling content. Shutterstock shared their beautiful interactive carousels inspired by children’s fashion plates. Justine Jordan’s Litmus busted some of emails biggest myths (spam words in subject lines will not land you in the spam folder). Kathryn Minshew, founder of The Muse, gave an inspiring talk on how tech has transformed the job search business. Her advice, HR needs to become employment marketers if companies want to find good candidates.

As if this wasn’t enough, Collision aka, “America’s fastest growing tech conference,” was taking place simultaneously at the New Orleans conference center next door. The event attracted leading tech companies, thought leaders and CMOs from the likes of GrubHub, WellsFargo and eBay. On stage, Suzy Deering, who is profiled in the latest issue of MQ, gave her advice: Think beyond email and know your customer.

YouTube used the show to reveal its push into the home entertainment market, and a desktop redesign with a black background (watch out Netflix). About.com rebranded to Dot Dash and has seen major increases in traffic.

You can’t go to New Orleans without digesting some music. You could find EEC and Collision goers all over town from Frenchman street to the French Quarter. A marching band even showed up at the Hilton and the entire EEC conference danced and marched along the river walk to the Steamboat Natchez where Adestra sponsored a night of good times on the Mississippi River.

The party didn’t stop at the New Orleans airport. Exhausted EEC attendees got off their feet and drank beer at the bar. My gate was decked out for Mari Gras, Dixieland jazz band, beads and all to celebrate Condor’s first direct flight between New Orleans and Europe. Passengers barely noticed the rain delays as the band played on.

The Intelligent Email Event – EiQ

It has been a busy few weeks and this conference season is just getting started.

The week before last, I was the keynote signature speaker at EiQ, The Intelligent Email Gathering #EiQGathering. BrightWave and their founder, CEO Simms Jenkins were the guiding force behind this event. My own The Marketer Quarterly (TMQ) was a sponsor of the event that entitled all participants to a  branded slap bracelet that includes a 2 GB USB drive, some of that space is packed with our research and the latest issue of TMQ.

I was honored to be askedDrumming to keynote the innagural event, where I presented new research, “The Connected Consumer.” Just before I took the stage, EiQ kicked off with a local drum core marching band (right).

Then after a lovely introduction from Adobe’s Bridgette Darling, I marched on stage. What was most interesting to me as the signature speaker was William Warren, Founder of The Sketch Effect.

William was stage left and there he listened to my presentation, coloring, capturing it and turning my presentation into a work of art.  If I had seen what was going on while I delivered my talk I would have lost my place. I knew William was doing something, but was not told by the event organizers what he was doing. William went on to do this all day long for every speaker and/or panel.  Well done, EiQ. Sketch Effect

After my keynote presentation, Simms Jenkins started the Q&A, one of the questions included “Is Privacy Dead?” My answer may shock you – and you can find much of that Q&A on my David DanielsTwitter handle under #EiQGathering. That was a fun, quick discussion on the state of affairs.

The event was sold out to capacity, 300 people for a first time event in Atlanta (ATL) is a great turnout.  There were many local brands but The Relevancy Group VP of Research Nick Einstein and I were not the only ones to fly into ATL for the event. There were great cocktail parties and speaker dinners. Thanks @Brightwave.

With little exception, the event went onto be very tactical with lessons and innovations from brands including Staples, Pinterest, Zillow, CarMax, Panera Bread and many more. We all enjoyed that level of detail and these learnings were ultimately integrated into a final Jeopardy Game.

Next up, the Bill McCloskey’s “Only Influencer” Email Innovation Summit in Las Vegas, where I will be keynoting day 2.  After that I hope to see you in New Orleans at the eec’s Email Evolution Conference … and if you are not there, err; see our events page as we continue to travel.

Until next time,

All the best,





Email Marketing in The Big Easy, recapping #eec16

DD & TMQThe eec Email Evolution Event, is one of the best overall industry events. I am biased, as I programmed the first couple and have attended every year since then, having lost count of the years. I believe this was the tenth anniversary, but time is foggy.

Beyond seeing old friends and making new friends, the eec Event offers great content and a better experience and #eec16 was no different.

Here is my summary of the event, the good, the bad and the best bits.

What was great about #eec16?

  1. Location, Location, Location:  New Orleans! Of all the cities, I enjoyed this city and venue the most.  Build in an extra or two personal days to enjoy this bastion of culture. I praise the MAC committee for moving it from Miami.   Why is New Orleans great?  Food, Mmaple leaf rebrith brass bandusic anBrennan's Fired Atmosphere. Here are a few favorite moments, and a to do list should we return to NOLA next year.   Dinner (or any meal) at Brennan‘s, TRG had a blast with industry friends.  Brennan’s has some of the best food in town, have the Oyster’s and Snapper, stay for the Banana’s Foster.  Well that was a great meal, but then head way up town (about 20 minute Uber) to the Maple Leaf and see The Rebirth Brass Brand that go on around midnight.  The walls and ceiling are tin to create a
    resonance that is hard to match in a room packed with people. And well then head back to Cafe Du Monde for some Beignets and coffee in the wee hours. Big thanks to, TRG VP of Research Nick Einstein for being our excellent tour guide on our pre-arrival day.
  2. Content and Context: There were some fantastic breakout sessions, if there was any bad to this event, is that there was too much to see as some of my favorites overlapped.  I enjoyed Kelly McEver’s from NPR keynote. There was a fair amount of expert eec speakersdelivery topics, but they seemed to resonate with attendees, I was more partial to the marketing strategy sessions.  But that said there was content in the context of relevancy, something for everyone.  I think we have the opportunity to showcase more expertise in a more programmatic mechanism, think a maturity quiz at registration that drives participants to the correct level of knowledge given their own email marketing sophistication.  All in all the speakers were fine, but there is always room for improvement. And oh yes, I am getting back #involved.
  3. Networking, Expo Center and Sponsors: This event is fantastic for business development, it always is. While I seek out our clients, partners and old friends, each year I am delighted to meet new email marketers and innovative bobbleheadtech start-ups. This in addition to the swag, NOD YOUR HEAD #bobbleheads! Our digital magazine, The Marketer Quarterly was a gold sponsor this year, so I got to enjoy that perspective too.  As industry analysts, our team seeks out new vendors and technology and this event is expressly designed to find such innovation. If you didn’t get to meet or pitch us, please reach out to us here or on Twitter.
  4. Awards, Collaboration and Giving Back:  I was honored to be named a finalist as Thought Leader of the year, but more thrilled that I lost to my good friend David Baker. His acceptance speech was so moving, a video by his daughter given that David has lost his ability to speak. I am proud to be part of an industry and the industry association with so much talent and potential. I look forward to seeing the innovations and experts that recognized in 2017.  If you were at the event and the awards luncheon I hope you got a touch of the passion to get and stay involved in this industry.  It takes a village :).

Until the next Meet-up that I moderate and/or host or til #eec17, all the best, David.