Webinar: 2018 Email Agency Buyer’s Guide Review
Join us on Wednesday 11/28/18 at 1 PM for results of our 2018 Email Agency Buyer’s Guide. During this sixty minute session, principals from The Relevancy Group will review data from the recently published 2018 Email Agency Buyer’s Guide – exploring the methodology, the participants, and digging into the specific attributes that differentiate these agencies from their peers.
Attend this webinar to explore and discuss:
• Key trends driving agency adoption
• Which email agencies excel in which areas
• How brands and marketers are leveraging email agencies to maximum benefit
• Top challenges and considerations when selecting an agency
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
Register and get a recording of the webinar.
Over the past several weeks, we at TRG have been deep in the weeds researching our soon to be published 2018 Email Agency Buyer’s Guide, and this year’s participants include some of the absolute best and brightest in the space. Agencies in the guide this year include BrightWave, DEG, Inbox Marketer, Trendline Interactive, and Yes Marketing.
Our process includes detailed questionaries completed by each agency, ninety-minute demos during which agencies present their best work, and reference calls with a handful of clients which yield valuable customer satisfaction data. We are still working to synthesize and analyze the data, but what we’ve seen to date has been extremely impressive.
This year we invited agencies to show us their best stuff while maintaining a focus on three primary themes: strategy, data, and analysis/measurement. Like the competitors currently battling it out on the field for the pennant, these agencies have been going deep. The research will highlight how these agencies are driving home runs for their clients in the form of serious business value and positive customer experiences.
The research will be available for our Research Subscribers and direct purchase. Vendor profiles will be in the next issue of The Marketer Quarterly.