David Daniels Honored as EEC Thought Leader & Other News From Crescent City Conferences

C-17ZNzW0AAKLyMLast week The Relevancy Group and The Marketer Quarterly hit New Orleans for the Email Experience Council’s Email Evolution Conference. The sun was shining, the music was nonstop, and the email marketing brainstorming was lively.

The event kicked off with a big reveal. EEC showed its new stripes with a new logo and branding effort, a modern look reflecting the future of email.

The big news for The Relevancy Group came during the opening day luncheon. Our very own founder & CEO David Daniels was named EEC’s Thought Leader of the Year and was presented the trophy over wedge salad and rare steaks. IBM’s marketing evangelist and former award recipient Loren McDonald handed the award to David in a jovial manner, joking that David invented email, and accurately highlighting the fact that David coined the term ESP way back when. During his acceptance speech, David explained his own history with the medium: He sent his first email back in 1988 and has been emailing ever since. We’re so proud of his accomplishments and couldn’t think of a better person to hold the title.

Genevieve Longtin, director of email marketing and engagement of Sharecare, took home the Stefan Pollard Email Marketer of the Year Award. Aspen Dental won Best Makeover of an Existing Email Program. Alaska Airlines won Most Innovative use of Customer or Other Data, including Automation and Triggers. Nestle Waters North America won Best Subscriber Acquisition, Reactivation or Integration Program. Lysol Mommy Mail won Best Use of Humor, Personality, Content or Brand.

The EEC show had some compelling content. Shutterstock shared their beautiful interactive carousels inspired by children’s fashion plates. Justine Jordan’s Litmus busted some of emails biggest myths (spam words in subject lines will not land you in the spam folder). Kathryn Minshew, founder of The Muse, gave an inspiring talk on how tech has transformed the job search business. Her advice, HR needs to become employment marketers if companies want to find good candidates.

As if this wasn’t enough, Collision aka, “America’s fastest growing tech conference,” was taking place simultaneously at the New Orleans conference center next door. The event attracted leading tech companies, thought leaders and CMOs from the likes of GrubHub, WellsFargo and eBay. On stage, Suzy Deering, who is profiled in the latest issue of MQ, gave her advice: Think beyond email and know your customer.

YouTube used the show to reveal its push into the home entertainment market, and a desktop redesign with a black background (watch out Netflix). About.com rebranded to Dot Dash and has seen major increases in traffic.

You can’t go to New Orleans without digesting some music. You could find EEC and Collision goers all over town from Frenchman street to the French Quarter. A marching band even showed up at the Hilton and the entire EEC conference danced and marched along the river walk to the Steamboat Natchez where Adestra sponsored a night of good times on the Mississippi River.

The party didn’t stop at the New Orleans airport. Exhausted EEC attendees got off their feet and drank beer at the bar. My gate was decked out for Mari Gras, Dixieland jazz band, beads and all to celebrate Condor’s first direct flight between New Orleans and Europe. Passengers barely noticed the rain delays as the band played on.

The Relevancy Group Expands Research Coverage Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

For Immediate Release                                Contact: Tina Mosetis, Tel: 516-487-5866/calltina@verizon.net

The Relevancy Group Expands Research Coverage

Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

July 21, 2015 (Boston, MA) – The Relevancy Group, a leader in email marketing research and consulting, announces expanded coverage and staff with the appointment of Nicholas Einstein to Vice President of Research, Principal Analyst. Expansion of services includes Social Relationship Marketing, Identity Marketing Management and expanded RFP services.

Customer demand and industry trends have led to the formal expansion of three critical coverage areas for The Relevancy Group including:

–       Identity Marketing Management: DMPs, Known, Unknown, Identity Realization. The marriage of MarTech and AdTech. Peggy Reinders, Principal Analyst will analyze this market and develop a new buyer’s guide.

–       Expanded RFP Consulting: Expanding beyond ESP (Email Service Providers) RFP’s (Request For Proposal). The Relevancy Group continues to invest in its consulting business unit, with Orlando Tirado as new head of sales.  Led by Chris Marriott, VP of Consulting and Principal Consultant, TRG represents tens of billion emails out to bid annually. “We have a non-biased scorecard driven process, that ensures the users decide on the vendor,” said Mr. Marriott.  “We’ll extend this methodology to channels beyond email,” said David Daniels, CEO and Founder of The Relevancy Group.

–       Social Relationship Marketing:  Social Management, Listening, Execution, and Advertising.  Nicholas Einstein will continue to listen and drive market innovation in this industry.  A buyer’s guide is planned in the coming months.

Newly Appointed VP of Research and Principal Analyst, Nicholas Einstein brings over 15 years of experience to The Relevancy Group where he will guide and manage the research agenda as well as continue to focus on email and social relationship marketing technologies. Previously, Nicholas was the Vice President of Customer Success at SocialChorus- an Advocate Marketing platform. Prior to that, Einstein was VP of Professional Services at Extole, a referral marketing platform. At RealNetworks, Nicholas managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).  Read more about Nicholas http://www.relevancygroup.com/our-team/nicholas-einstein.

Daniels adds “Nick has been an indispensable member to our business for the last two years.  His contributions have elevated our data sciences, research methodology and client relationships. Nick has the essential background to assist in growing the research footprint of The Relevancy Group.”

“It’s an exciting time in the evolution of digital marketing and I’m thrilled to apply my skills and background in a leadership role with The Relevancy Group, itself a leader and guiding star in the digital marketing universe,” said Nicholas Einstein, VP of Research & Principal Analyst, The Relevancy Group.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

Subscribe to The Marketer Quarterly, featuring excerpts of The Relevancy Group research, free with registration.   http://www.marketerquarterly.com/subscribe