Do You Dig Into Data? Attend This Webinar And Learn Analytical Tricks

Driving Marketing Value Through Advanced Data Modeling

Thu, Mar 10, 2016 11:00 AM – 12:00 PM EST  REGISTER TODAY, Get the Recording and Research

Sponsored by Zeta Interactive. The Relevancy Group’s Executive Marketer Survey data suggest that marketers face the ironic challenge of having more customer data than they can effectively make actionable. And for many executives and marketers faced by waves of big data, it is often hard to know where to start. Clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are all areas where marketers are realizing big gains. Join this webinar and learn about:
– Leverage Email Engagement Data
– Real-Time Data and Mobile Implications
– Managing Identity
– Building Predictive Models
– Developing Cross-Channel Attribution
– Leveraging Life-cycles
– Implementing Third Party Data

Speakers Include:
Nick Einstein – VP of Research, Principal Analyst – The Relevancy Group
David Daniels – CEO and Founder – The Relevancy Group
John Polcari – SVP of Sales and Marketing; Zeta CRM – Zeta Interactive

Registrants will get a free copy of new research on this important topic.

REGISTER HERE