Our 22nd issue of the Marketer Quarterly is now live!
The issue features an excerpt from The Relevancy Group’s 2019 CDP Buyer’s Guide, which profiles many of the leading CDPs in the industry.
The issue also includes A Day in the Life of Jersey Mike’s CMO Rich Hope and an interview with Chemistry’s Trevar Mazza.
Explore Land O’Lakes’ new digital video effort celebrating modern women farmers and learn how Coca-Cola and Baskin Robbins are marketing to cord cutters on Netflix.
The issue is free with registration.
Coca-Cola is putting Coke Zero as the star in its U.K. holiday campaign “Holidays are Coming,” a new direction for the effort which is usually focused on the classic product.
The effort includes a partnership with Snapchat and LadBible, a move to reach a younger demographic.
The campaign includes a Snapchat lens that explores how “Holidays are Coming” became so iconic. The lens features branded content from hip publisher LADbible.
The brand is also running its first-ever on-pack promotion at Capital’s Jingle Bell Ball, which will be supported through a social media effort.
In addition, the beverage maker has created a new limited-edition cinnamon flavor Coke Zero. Coca-Cola has made the Oxford Circus Underground station in London “cinnamon-scented” to get consumers to experience the flavor first hand.