Email Marketing Mobile Readiness in 2018

How Mobile Ready is Your Email Marketing Program?

In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers (ESP). Thank you to those ESP vendors and to the sponsors of this research, Branch, BrightWave and Moloco.

Download the research for free with registration.

Enjoy the on-demand webinar Email Marketing Mobile Readiness in 2018.

Key Questions:
What consumer behavior trends should influence email marketing mobile strategies?
How are marketers utilizing mobile apps and what is necessary to optimize that experience?
How important is deep linking and deferred deep linking and what are the benefits they offer?
How mobile ready are the leading ESPs (Email/Everychannel Service Providers)?

Report Excerpt:
For consumers across the US, the mobile phone has quickly become the vehicle of choice for communicating with brands and marketers online. Consumers today engage with brands through mobile apps and email on their mobile devices, more often than they do through their desktop or laptop computers. On the mobile device, itself, consumers clearly prefer apps to the mobile web as demonstrated by metrics like time spent, conversion rate and average order value – all significantly higher in apps than on mobile web, or, in many cases, even desktop. This paradigm shift away from the desktop has come with big opportunities as marketers can now leverage real-time data and location variables to drive more relevant an immersive experiences at the times and places where they can create the most value. Capitalizing on the opportunities can, for many marketers, be challenging, but data indicate that the major vendors in the Email Marketing/Everychannel space are now beginning to provide the tools, technology, partnerships, and services to enable marketers and delight consumers.

This research highlights the importance of addressing audiences away from the desktop, explores and compares the features, functionality, partnerships, and services that are important to various buyers of marketing technology for email, and provides analyst insight into how brands and marketers can best position themselves for mobile success.

The Research: 18 pages, 7 Charts, 4,241 words. Sponsored by Branch, BrightWave and Moloco. Learn more about the sponsors in this research document.

Quantifying the Rise of Mobile Apps & The Value of Deep Linking

Quantifying the Rise of Mobile Apps & The Value of Deep Linking

Branch Deep LinkingWritten by Nicholas Einstein, David Daniels

Branch, Mobile Apps, Deep Linking, Email Marketing, Deferred Deep Linking

About: Published in September 2016, This is the first of its kind research on the topic of deep linking and deferred deep linking. We investigate the rise of mobile apps and the necessity for email marketers to utilize new technology to support deep linking to optimize the mobile email experience. The research outlines mobile app adoption by marketers as well as challenges, aspirations and spending on mobile marketing endeavors. The research provides thorough analysis of deep linking for email marketing including adoption and the value and ROI of utilizing tactics to ensure deep linking works properly.

We address these topics:

  • Adoption of mobile app marketing in comparison to other marketing channels
  • Best practices to imporve the mobile app experiences today
  • How to prioritize deep linking investments and justify them through ROI analysis
  • The role of contextual data in the mobile app email marketing experience.
Report Excerpt: 
Respondents to the TRG Summer Executive Survey rated their mobile app among the most effective channels for driving revenue for their business. When asked to “rate the effectiveness of each channel in terms of delivering revenue results for your business,” more than 75 percent rated their app as being highly or somewhat effective. This high rank puts mobile higher than stalwart channels like paid search and direct mail.
The Research: 8 pages, 5 graphics 2663 words.

New Webinar – Best Practices For Email Marketing in the Mobile Age

Free Webinar on The Best Practices Fro Email Marketing in the Mobile Age

Branch, The Relevancy GroupJoin The Relevancy Group and Branch to discuss the major findings from a recent executive marketer survey on mobile marketing and learn the best practices to optimize email marketing for the app-addicted consumer.

September 29th at 11:00 PDT and 2 EDT, Register for the webinar. We’ll be recording it just in case you miss it.

In this webinar, you’ll learn:
Which marketing channels deliver the best bottom-line results for various verticals
How to overcome the biggest challenges for developing a cross-channel marketing strategy, such as email-to-app attribution that integrates email marketing with app marketing
The implications from a broken mobile user experience and single-channel mobile marketing strategy
The best practices to optimize email marketing with deep linking to improve consumer experience and maximize revenue opportunities
Hear the about the research from the architects of the hypothesis, David Daniels CEO and Nick Einstein VP of Research from The Relevancy Group. Along with Eric Stein, CRO at from Branch, you will get the research, the ROI proof and the best case studies to help every marketer optimize their email and mobile app experience. Join us to hear solutions to address one of the top challenges for digital marketers today. Growing app utilization!

Register today!