New Research from The Relevancy Group

The Relevancy Group recently released two new research reports that export consumer behavior and attitudes. This research is part of our Relevancy.AI Research Subscription. Learn more about becoming a subscriber.

How Consumers Buy: Online Shopping Behaviors and Attitudes 

About: Published on 2/15/19, we investigate how consumers buy online. It explores which channels motivates consumers to buy.

Key Questions:
• What is the state of online spending?
• How do consumers select the online brands that they purchase from?
• How does email marketing aid and influence online spending?
• Which marketing channels provide the greatest influence on consumer spending?

 

Consumer Inbox Trends: ISP Utilization and Behaviors

About: Published on 2/1/19, we examine consumer email inbox providers and ISP usage. The research reviews email inbox usage by age and mandates advice for marketers to improve deliverability and engagement.

Key Questions:
• What drives consumers to switch inbox providers?
• Which inbox providers are consumers utilizing?
• What demographic patterns exist in ISP and email utilization?

 

Apple’s Anticipated News Service Held Up by Revenue Model

2000px-Apple_logo_black.svgPublishers are troubled over the terms Apple’s forthcoming so-called “Netflix for news” subscription service.

According to a report in The Wall Street Journal, the Cupertino-based tech giant wants to take 50 percent of revenues for the new service.

The service, which is rumored to cost $10 a month, would give subscribers access to a wide range of content similar to Netflix or Hulu.

Publishers are apparently unhappy with the proposed terms, in which Apple would pocket half of the revenues and publishers would divide the other half based on how much time people spent reading their content.

Germany Says Facebook Can’t Combine Data

Facebook_logo_(square)Germany is taking on Facebook’s data gathering practice, and trying to put an end to how the company tracks social media users.

The country’s antitrust office ruled that the social networking giant is violating consumer trust by combining data gathered from its various properties and third-party websites.

According to the German office, using data from Instagram, WhatsApp and Facebook in conjunction with third-party data allows the company to build unique consumer profiles, which breaks consent rules.

The office snow requiring Facebook to get explicit consent to collect and combine this data. The company must provide the German office with a plan to fix these practices or face hefty fines. Continue reading

A Valentine’s Day Without Sweethearts

necco.pngMarketers planning Valentine’s Day campaigns, listen up! This is the first year in 100 without Sweethearts, a consumer favorite for sharing with paramours.

The New England Confectionary Company aka Necco sold to Round Hill Investments for $17.33 million in May, effectively closing its doors. While the Spangler Candy Company purchased the brand from Round Hill in July, they did not get it together to produce the high-demand Sweethearts candy for this year’s season. As marketers, there is an opportunity to fill the gap.

How will you take on the challenge to connect with consumers in this candy drought? #love #crazy4u #adoreme #truelove

Upcoming Webinars: Insight On Demand

Webinar WednesdaysThe Relevancy Group is ringing in the new year with new webinars and research.  We have already delivered two webinars which can be viewed at any time on our on-demand webinar site, WebinarWednesdays.Online

Join us for these upcoming live webinars and get the research papers associated with them.

Feb 6, 2019 – 2019 Marketing Trends – The Rise of Individualization, Sponsored by Zeta Global | Join The Relevancy Group and Zeta Global at 2 PM ET, while we discuss our latest research, 2019 Marketing Trends – The Rise of Individualization. The webinar will cover the following topics – How email will continue to dominate other communication modalities – The role of identity management in driving individualized experiences. – How real-time data and AI will accelerate marketing optimization in 2019. Speakers include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Michael Lewis – Group VP, Zeta Global

Register and get a copy of the webinar recording and research paper.

Feb 13, 2019 – Making the Case for an Email Marketing Agency Partner, Sponsored by Trendline Interactive | Published in January 2018, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise.

Speakers Include:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group
Morgan Stewart – CEO & Co-Founder, Trendline Interactive

Register and get a copy of the webinar recording and research paper.

Feb 20, 2019 Reaching Subscribers Beyond the Inbox – Bridging the Gap Between Offline and Online Data, Sponsored by LiveRamp | During this sixty minute session sponsored by LiveRamp, principals from The Relevancy Group will be joined by LiveRamp’s Managing Director of New Verticals to dig into how marketers are currently leveraging customer data and explore the opportunities presenting themselves in 2019.

Speakers Include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Kevin Dunn – Managing Director, New Verticals, LiveRamp

Register and get a copy of the webinar recording and research paper.

GDPR Violation: France Fines Google $57 Million

unknownGoogle is the first company faced with a hefty fines for allegedly violating Europe’s new GDPR data privacy rules, which went into effect last May.

French regulators have fined Google $57 million for data privacy violations. According to the complaint filed by France’s government watchdog CNIL, the tech giant violated two provisions of the law.

The first issue is that Google failed to make its data-collection policies easily accessible, according to CNIL. The second issue is that Google failed to get user consent for ad personalization across all of its services, including YouTube and Google Maps, among others.

Google has not commented on the violations, except to say they are committed to meeting the GDPR consent requirements.

Innovate with AI, Overview of AI Market Spotlight Guide

Innovate with AI, Overview of AI Market Spotlight Guide

Join us 1/16/19 at 1PM ET.  

During this sixty minute session, principals from The Relevancy Group will review data from the recently published AI Market Spotlight Guide, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. This guide provides executive marketer survey data on the attitudes and adoption of Artificial Intelligence and showcases four leading vendors with a diverse set of AI offerings. five email marketing agencies and documents vendor selection as well as market trends. AI vendor spotlight sponsors include Adobe, OneSpot, Return Path, and Selligent.

Speakers Include the Authors of This Research, including:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group

REGISTER