Airbnb to Go Public

UnknownHome-sharing platform Airbnb will soon be open to public investment.

The popular San Francisco-based company revealed plans for its IPO to take place in 2020. The company put out a press release revealing the news as part of the required process of going public.

The company reported more than $1 billion in revenue during Q2 2018. The company has yet to report full year revenues for 2018 but reported more than $2.5 billion in revenue for 2017, a 50% increase over 2016 revenue. Earlier this year, the company privately sold common shares, valuing the hotels at around $35 billion.

Airbnb’s IPO comes as other popular unicorns have gone public in recent months including Uber and Lyft. Earlier this week, WeWork pulled back on its plans to go public.

Google’s Face Match Employs Facial Recognition

googleGoogle has introduced Face Match, a new facial recognition technology that is a part of Google Nest Hub Max.

The technology uses a front-facing camera for video calls and access to your personal data. So for instance, you can access your photos, texts and your calendar when it scans and recognizes your face.

The company said it was not a security feature and may accidentally open if a family member that looks like you scans their face or even a photo of you might work.

The company did not say how it would store the data or if it would use the information for marketing or customer profiling.

NYC Might Ban Location Data on Phones

Marketers spend billions buying location data to better target consumers on mobile devices, but a new law proposed in NYC would put an end to all of that.

The New York City Council has proposed a bill that would prohibit telecommunications carriers and mobile apps from sharing a user’s location data with another person, if the location is within New York City.

The City’s Department of Information Technology and Telecommunications would enforce the prohibition, which would be $1,000 per violation with a maximum penalty of $10,000 per day per person whose location data was shared unlawfully. This bill would prohibit anyone who receives location data from sharing it with another.

Citizens would also have the right to take action against telecommunications carriers and mobile app developers that break this law.

Slack Valued at $20B

Wr4Bbo5gMWABc4XFaigZ49-970-80-1Workplace software platform Slack has gone public and the company is now valued at $20 billion.
The company entered the New York Stock Exchange on Thursday, following a slew of other tech unicorns that became publicly traded earlier this year including Uber, Lyft and Pinterest. Rather than raise money to create new shares, Slack put its existing shares on the market for its IPO.
When Slack entered the market five years, people suggested that it would kill email because of its workplace tools. However, the collaboration tool has not proven less of a threat to corporate email, and more of a supporting tool. Users have reported that Slack may have cut down on long threaded email chains in the workplace, because these conversations around a specific project can be discussed within the tool. This could actually make email more effective with an inbox less bogged down with many back and forth communications.
The company reported that it had more than 10 million users in the first three months of the year, counting both free and paid members.

MQ 21: ESP Buyer’s Guide, Visa, ANGI Services CMO & More

MQ21-cover-042519.jpgOur 21st issue of the Marketer Quarterly is now live!

The issue features an excerpt from our 2019 ESP Buyer’s Guide, which profiles many of the leading ESPs in the industry.

The issue also includes A Day in the Life of ANGI Services Allison Lowry and an interview with Boarding Pass NYC’s Mike Arnot.

Explore Visa’s new digital effort empowering women and how the United Way is using shocking imagery to grab attention and increase graduation rates.

The issue is free with registration.

The Relevancy Group releases the ESP Email Marketing Buyer’s Guide

TRR ESP Buyer's Guide 2019The Relevancy Group releases the ESP Email Marketing Buyer’s Guide

Findings uncover a new era in marketer expectations for ESP’s

BOSTON – April 24, 2019 – PRLog — The Relevancy Group, a leading market research and advisory firm, today released “The Relevancy Ring – ESP Buyer’s Guide 2019, Enterprise Edition.” The Relevancy Ring offers a quantifiable measurement of nine leading enterprise-class Email/Everychannel Service Providers (ESPs) across three key themes most important to enterprise marketers. These are: Automation, Analysis/Attribution, and Real-time data.

The report combines data from a February 2019 executive survey of 406 email marketers and documented ESP demos related to three key themes. Additionally, the report contains information from vendor questionnaires, two-decades of TRG’s knowledge of the providers in this sector, one-on-one phone interviews with several of the marketers who use these tools and satisfaction data.

The findings indicate that the ESP industry is undergoing a significant shift in purpose and power. Evolving from Email Service Provider to Everychannel Provider, these solutions are now responsible for helping Companies achieve their five key priorities which the report found to be:

· Improving segmentation and targeting
· Utilize real-time data and streaming signals to automate targeting with AI
· Greater use of analytics to optimize our communications
· Improving response attribution
· Centralizing our customer data and making it actionable

“As demands to offer relevant customer experiences increase so does the volume and velocity of data, the need for providers to offer technology and expertise is not a nice to have, it is a must-have”, said David Daniels, CEO, Founder of The Relevancy Group. “Our sixth annual ESP Buyer’s guide dives deep into the offerings of the top nine leading Companies in this industry and matches their offering against client needs, concerns, and demands.”

There are some eye-opening insights including the revelation that some enterprise marketers are turning to hybrid ESPs and programmatic custom solutions, that enable every ESP and marketer to get a deeper understanding of where this industry is going. Additional findings delve into topics covering:

· The critical attributes Enterprise Marketers use to choose an ESP
· The impact of industry expertise in ESP selection
· The top ESP infrastructure features that drive purchase decisions
· Features and investments that make ESP’s valuable.

This new research evaluates nine enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Bluecore, Cheetah Digital, iPost, MessageGears, Salesforce Marketing Cloud, Selligent Marketing Cloud, and Zeta Global. The Relevancy Group will host a free webinar on May 1, 1:00 EST which will cover highlights from the report, including market trends, marketer aspirations, challenges, and the most important features as well as considerations when selecting an ESP. You can register for the webinar here:https://register.gotowebinar.com/register/7591405808981150466?source=PR

The Relevancy Ring – ESP Buyer’s Guide, 2019 Enterprise Edition is available for purchase at $2495.00 and is included in The Relevancy Group’s Relevancy.AI Research Subscriber Series.

An excerpt of the research is also included in the forthcoming issue 21 of The Marketer Quarterly, the digital magazine, and app for marketers by marketers. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android, and Amazon.

Contact
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The Email Marketing Automation Imperative – 2019

TRG AutomationThe Email Marketing Automation Imperative – 2019

Written by David Daniels and Nicholas EinsteinEmail Marketing, Executive Survey, Email Marketing, Everychannel Marketing, Triggered Mailings, Segmentation, Data Capabilities, Targeting, Artificial Intelligence, Real-Time Data

About: Published on 3/26/19, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences, stream-based segmentation. Individuals desire personalized communications and we investigate how automation can be utilized to create efficiencies and deliver higher revenue.

Key Questions:

• How are marketers embracing email automation?
• How does email automation transcend triggered mailings in 2019?
• What role does real-time data have in automation and does such an approach make a difference?

Report Excerpt: Automation Transcends Triggered Messages as More Email Marketers Turn to Site Targeting
Email Automation is more than simply triggering an email based on customer behavior or system action. Many ESPs have advanced to deliver solutions that leverage real-time data to personalize the customer experience at the individual level (see “The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition”). Given these solution enhancements, marketers must think about email automation more broadly. Data indicates that they are. When asked about their top email marketing tactics, targeting email subscribers with online advertising was number two on their list. More than one-third of email marketers stated they are leveraging website behavior for targeting.

The Research: 7 pages, 4 graphics, 1809 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0819