What do Consumers Want from Retailers This Holiday Season?

What do Consumers Want from Retailers This Holiday Season?

To better understand purchasing motivations, attitudes and behaviors, The Relevancy Group and Zeta Global are conducting a survey of 1,000 consumers in the U.S. We will be sharing these results and last-minute holiday recommendations on Wednesday 11/14 at 1 PM. Register for the webinar and get a link to a recording of the webinar that will be filled with data and recommendations.

Looking Back on 2017
In 2017 just 15 percent of consumers stated that they planned to spend more on holiday spending than they did in 2016 while 64 percent stated about the same as year over year. While the economy in 2018 is good, Chinese Import tariffs are raising prices at big-box retailers, i.e. Walmart, that rely on offshore goods. This likely won’t impact overall spending, but the consumer’s dollar may not go as far in 2018 as it did last year. In 2017 consumers under the age of 39 were more likely to spend more on holiday purchases a trend we expect that we will see again in 2018.

Consumers continue to shift their holiday spend online. Last year 56 percent of consumers stated they would do half or more of their holiday shopping online. Overall ten percent of consumers shop exclusively online, a trend we expect will grow to 12 to 14 percent in 2018. Last year consumers aged 27-53 are most likely to do the majority of their holiday shopping online.

Year-over-Year Consumers are consistent with their holiday shopping plan, with 29 percent already shopping for the holiday season. Eighteen percent start after Halloween and the majority start after Thanksgiving. Last year 20 percent stated they have no set plan. Half of women start their holiday shopping before Thanksgiving a trend that we expect to continue to see this year.

Holiday self-gifting was up year over year from 2016 to 2017 increasing from $243 to $264. We will likely see an increase again in 2018, but we don’t expect it to be as large in years past. This is likely because of the higher cost of products and the general impact of the dollar.

Next time we will look back on what motivates consumers to purchase and what opportunities exist for marketers this 2018 holiday season.

Join us on November 14, at 1 PM ET for the 2018 consumer holiday results.

Until next time,
David

Webinar: Consumer Holiday Expectations

Holiday PlanningConsumer Holiday Attitudes and Marketing Behaviors

Join us on November 14, 1 PM ET. Based on a November 2018 Consumer Survey by The Relevancy Group, sponsored by Zeta Global we explore U.S. consumer holiday attitudes. We reveal consumer shopping, email marketing, mobile and social behaviors. We will share last minute tactics and considerations to optimize for the important holiday season.

Attend this webinar and learn:
• What are consumers planning to spend online this holiday season and how this trends from 2017?
• What offers are likely to influence purchasing decisions?
• What sways consumers to select a brand?
• How many brands do consumer’s opt-into and shop from?
• What are the most important holiday trends for marketers?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tim O’Leary, SVP Onboarding Delivery – Zeta Global

Register and get a copy of the recording.

 

Email Marketers Who Use Artificial Intelligence Report Better Results

Email Marketers Who Use Artificial Intelligence Report Better Results

Last week I teased this research with a webinar promotion on the same topic. This one is a favorite, exploring AI and email deliverability. Layers of complexity and many months went into this piece. I am thrilled to be the first to research AI and email deliverability and document these results.

Today we are releasing the full research report in advance of the free webinar on September 26th at 1:00 PM ET.

Sponsored by Return Path, the report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. Research findings also highlight improved effectiveness for marketers using AI-driven email marketing tactics versus those that rely on humans alone.

“As the email industry continues to evolve, marketers are looking for more than just monitoring and best-practice based recommendations. They’re demanding real, effective solutions to the problems they face every day,” said Return Path CEO Matt Blumberg.

At The Relevancy Group, we are excited by the significant potential for AI in the email marketing space—and especially its ability to drive more valuable inbox experiences.

Download the research and attend the webinar when we will be digging into the details of this data-driven report as well as showcasing Return Path’s EmailDNA offering.

If you have any questions about the research or methodology, follow and message us on Twitter.  Otherwise, I will see you on the webinar.

Wishing you all the best,

David

 

Optimizing Email Deliverability with AI

Optimizing Email Deliverability with AI

AI (Artifical Intelligence) is being used to optimize many marketing and advertising disciplines with impressive results.  Return Path recently sponsored new Relevancy Group research to investigate how email deliverability can be improved with AI.  This new research highlights how inbox placement can be optimized by utilizing AI.

Join us on September 26th at 1:00 PM ET for a free webinar on this new research, title Optimizing Email Deliverability with AI. Register and get a recording of the webinar and a copy of the research.

The webinar will address these questions:

• What is the state of email deliverability in 2018?
• Why do consumers engage with email marketing?
• Why is engagement important to improve email deliverability and inbox placement?
• Are marketers ready to embrace machine learning-powered AI solutions?
• How can artificial intelligence (AI) be utilized to improve email deliverability?
• What benefits can marketers expect from utilizing AI for email deliverability?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tom Sather, Sr. Director, Research – Return Path

Register and you’ll receive an email with a link to the recording of the webinar, even if you can’t attend at the specified date and time.

Webinar Wednesdays are Back!

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After a brief summer hiatus, Webinar Wednesdays will be back on September 5th with a much-anticipated broadcast sponsored by RedPoint Global. Steve Zisk from RedPoint will join David and me to dig into some of the key findings from our recent research on Customer Data Platforms (CDPs) and explore some key customer use cases.

As my last several blog posts indicate, I’m extremely excited about the CDP landscape at the moment and will do my best during this webinar to articulate exactly why.

If you have any specific questions you’d like to address during the webinar, feel free to reach out to me in advance, and please join us next Wednesday [register for the webinar even if you can’t make it live; we’ll be sending all registrants a copy of the research and a link to the webinar recording].

Wishing everyone a wonderful Wednesday!