The Relevancy Group releases their new ESP Buyer’s Guide and Issue 13 of The Marketer Quarterly

Press Release

BOSTON, March 1, 2017 /PRNewswire/ — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – ESP Buyer’s Guide, 2017.”  The research evaluates seven EPSs (Email Service Providers) that include Adestra, Epsilon Agility Harmony, Experian Marketing Services, IBM Marketing Cloud, MessageGears and Zeta Global.  Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation and breadth. These seven vendors were all named market leaders this year with Zeta Global having the highest customer satisfaction and product functionality scores.

The massive 37 page report also provides details on every aspect of vendor selection and market analysis on email marketer trends as well as deep inspection of the platforms evaluated.

The Relevancy Group CEO and Founder, David Daniels said, “This is our fourth annual ESP Buyer’s Guide and I am very pleased that our clients and the market place continues to seek our insight on vendor selection as well as understand what is most important and challenging for marketers.”

Some of the research findings include:

  • The New ESP Has Arrived: It’s the “Everychannel Service Provider”
  • In 2017, 59 percent of enterprise marketers are utilizing SaaS/Hosted solutions, up from 41 percent in 2016.
  • Utilization of Analytical Services maintains the highest adoption at 64 percent.
  • For the third consecutive year ‘industry expertise’ has topped the vendor selection criteria.
  • Marketers seek reporting, analytics, deliverability tools and security/reliability in their ESP partners.

The Relevancy Ring – ESP Buyer’s Guide, 2017 is available for purchase at $2495.00, and is included in The Research Subscriber Services, that includes 12 reports on email marketing for $5,000.00 annually. http://www.relevancygroup.com/shop/the-relevancy-ring-esp-buyers-guide-2017

The Relevancy Group will be hosting a webinar on Wednesday March 8 [th] at 1PM ET to discuss the findings.  You can register for the webinar at www.relevancygroup.com/events

An excerpt of the research is also included in issue 13 of The Marketer Quarterly, The Relevancy Group’s digital magazine.  Issue 13 also includes interviews with the CMO’s of eBay and Rue21 as well as marketer intensive intel from leading brands including Campbell’s and Ikea. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android and Amazon. www.marketerquarterly.com

PRLog ID: www.prlog.org/12623420

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SOURCE The Relevancy Group

Copyright (C) 2017 PR Newswire. All rights reserved

Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

The Value of Competitive Intelligence

The Value of Competitive Intelligence

edatasourceWritten by David DanielseDataSource, Competitive Intelligence Applications, CIA, ROI, Value

About: Published in October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications (CIA), and implement a systemic process to harness the value of such insight. While one-off projects and market research methods can be helpful, they will not bring the same impact that providers of CIA can deliver. Marketers utilizing CIA enjoy 3x more monthly email revenue than marketers that do not invest in these applications.

We address these topics:

  • The importance of Competitive Intelligence and the tools that are currently utilized
  • Best practices on selecting a Competitive Intelligence Application (CIA).
  • How much should marketers be budgeting for Competitive Intelligence?
  • What are the expected returns on CIA investments?
Report Excerpt: 
If you have not put aside budget for competitive intelligence endeavors you should. Why? Most marketers that invest in this endeavor spend $125,000.00 dollars annually. This approach across all formal and informal tasks may include things such as conferences, association and CIA investments. Clearly, marketers that are not investing in this area are likely to miss out on optimization opportunities and be left behind their competitors. The spending also indicates and underscores that this intelligence is soon to move beyond emerging market sector to perennial budget item served by CIA providers.
The Research: 9 pages, 7 graphics, 2865 words

New Webinar – Best Practices For Email Marketing in the Mobile Age

Free Webinar on The Best Practices Fro Email Marketing in the Mobile Age

Branch, The Relevancy GroupJoin The Relevancy Group and Branch to discuss the major findings from a recent executive marketer survey on mobile marketing and learn the best practices to optimize email marketing for the app-addicted consumer.

September 29th at 11:00 PDT and 2 EDT, Register for the webinar. We’ll be recording it just in case you miss it.

In this webinar, you’ll learn:
Which marketing channels deliver the best bottom-line results for various verticals
How to overcome the biggest challenges for developing a cross-channel marketing strategy, such as email-to-app attribution that integrates email marketing with app marketing
The implications from a broken mobile user experience and single-channel mobile marketing strategy
The best practices to optimize email marketing with deep linking to improve consumer experience and maximize revenue opportunities
Hear the about the research from the architects of the hypothesis, David Daniels CEO and Nick Einstein VP of Research from The Relevancy Group. Along with Eric Stein, CRO at from Branch, you will get the research, the ROI proof and the best case studies to help every marketer optimize their email and mobile app experience. Join us to hear solutions to address one of the top challenges for digital marketers today. Growing app utilization!

Register today!

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Email MarketingEverychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity MarketingIdentity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social MarketingSocial Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following:

The Relevancy Group Releases the 2016 Edition of their ESP Buyer’s Guide

BOSTON, Feb. 24, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, publishes The Relevancy Ring: The ESP Buyer’s Guide – 2016. The research analyzes eight ESPs (Email Marketing Service Providers) that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive.

In a three-month research process, The Relevancy Group evaluated marketers’ challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers’ goals.

The research finds that Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality.  In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.

“This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors,” said David Daniels, CEO and Founder of The Relevancy Group

The report can be purchased on The Relevancy Group’s website www.relevancygroup.com. An excerpt of this research is featured in Issue 9 of The Marketer Quarterly, a digital magazine that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.

About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

For Immediate Release                                Contact: Tina Mosetis 516-458-2090 / Tina@YellowBeanllc.com

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

Boston, MA, December 3, 2015 /PRNewswire/ — The Relevancy Group, a leading Research and Advisory firm announced today it has entered into an agreement to sell the assets of its RFP (Request For Proposal) Consulting business to Marketing Democracy, LLC, a firm lead by former Relevancy Group VP of Consulting, Chris Marriott.

The deal allows The Relevancy Group to focus on its growing Research and Advisory Services, including expanded coverage areas for Social, Identity Management and Relevancy Ring Buyer’s Guides. The Relevancy Group will continue to advise buyers of technology through its research and advisory services but will no longer be managing RFPs. The RFP process, from discovery through vendor selection, will be managed by Marketing Democracy via their quantifiable scorecard driven process. In the all-cash deal, Marketing Democracy acquires all of the assets and staff that formerly made up The Relevancy Group consulting practice. Marketing Democracy manages RFPs for some of the world’s largest brands.

“Chris and I are very pleased with the way this deal enables both businesses to continue to grow. Over the past few months, we have found it necessary to accommodate growth requiring focus on very different needs of our respective clients. This is a win-win for us, and for the industry in general,” said David Daniels CEO and Founder of The Relevancy Group.

“This deal allows Marketing Democracy to fund our expansion in 2016. I am thrilled to build on the legacy methodology that I developed with David at The Relevancy Group and helping marketers find the best technology partners for their programs and budgets. 2016 is shaping up to be a big year for us,” said Chris Marriott, President and Founder of Marketing Democracy.

The two separate businesses will operate independently of each other. The deal is expected to close on December 31, 2015.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and advisory services. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG publishes research on email, social, mobile, display, data management, digital marketing, Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

 

About Marketing Democracy, LLC |http://www.marketing-democracy.com

Founded in 2016, the Marketing Democracy, LLC provides email marketers with a range of consulting services around vendor selection (RFPs), vendor migration, and email marketing optimization.  Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries.  Representing 18-20 billion emails out to bid every year, the Marketing Democracy has unparalleled insight into the pricing models and services quality of the leading enterprise email and multichannel service providers.