Consumer Holiday Expectations Are In

Consumer Holiday Expectations Are In

By David Daniels, CEO and Founder – The Relevancy Group

This week we had our annual Consumer Holiday Behaviors and Attitudes Webinar which was as always was sponsored by Zeta Global. The event was full of data and featured excellent discussion and insight from Zeta’s Tim O’Leary.  You can watch the webinar on demand here.

Some of the interesting findings include:

  • Consumers utilize email every day, 89 percent of them are checking their email daily. Email remains our digital fingerprint and shows no sign of being replaced by other communication modalities.
  • Mobile dominance is increasing. Forty percent of consumers state that their primary email device is their mobile phone and 26 percent state that it is their primary online shipping device. Retailers must ensure that their messages and websites are optimized for mobile viewing.
  • Self-gifting is up year-over-year from $264 in 2017 to $279 in 2018. Retailers should be utilizing BOGO offers and messaging that encourages to be self-indulgent.
  • More consumers intend to shop on Cyber Monday. Eighteen percent report that they are going to do most of their holiday shopping on Cyber Monday which is up about ten percent from last year.
  • Women are more engaged on themed shopping days, nearly half of women state that they will do most of their shopping on Black Friday as opposed to 39 percent of men. Fourteen percent of women say they will do all their holiday shopping on Black Friday.
  • On average consumers will comparison shop across three sites; but 20 percent of consumers state that they don’t do any comparison shopping. On the webinar we discuss the reasons why that is, one of them being the impact of Amazon Prime as increasing spot for buyers to go to.

There are many more findings, tactics, and tips including how to leverage mobile real-time data to improve the customer experience.

Tune in and check out this wonderful webinar.

Wishing you success this holiday season!

All the best,

David

 

The State of Personalization

The State of Personalization

Which industries are embracing personalization and what are they spending to do so? I recently authored four reports that dive into how B-to-B, ecommerce/Retail, Financial Services, and Travel/Hospitality marketers are embracing personalization.

Part of our Relevancy.AI Research Subscription, these reports provide insight into the state of personalization including the aspirations, budgets, and tactics of these marketers.

This collection of industry insights offer benchmark data for those marketers in these key industries and a valuable perspective for vendors that offer personalization technologies.

Across industries, one thing is clear; personalization works and more marketers across industries need to advance their targeting tactics to capture and convince prospects and clients alike.

If you are a subscriber to our research, you get these four reports.  Ask us about how to become a subscriber. All of the reports are available for one-off purchases.

The Relevancy Group Releases Email Agency Buyer’s Guide, AI Market Spotlight Guide and Issue 19 of The Marketer Quarterly

The Relevancy Group Releases Email Agency Buyer’s Guide, AI Market Spotlight Guide and Issue 19 of The Marketer Quarterly

BOSTON – Nov. 5, 2018 — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – Email Agency Buyer’s Guide.”  The research evaluates five email agencies that include BrightWave, DEG, Inbox Marketer, Trendline Interactive and Yes Marketing. Vendors are evaluated on customer satisfaction and services capabilities.

The company today also released “Artificial Intelligence Market Spotlight Guide” which analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. The Relevancy Group highlights four leading vendors including Adobe, OneSpot, Return Path, and Selligent.

The Relevancy Ring – Email Agency Buyer’s Guide is available for $2495.00, Artificial Intelligence Market Spotlight Guide is available for $999 and both are included in The Relevancy Group’s research subscription that includes 38 reports annually.

The Relevancy Group will be hosting several upcoming webinars to discuss the findings. You can register for webinars at www.relevancygroup.com/events

An excerpt of this research is also included in issue 19 of The Marketer Quarterly, The Relevancy Group’s digital magazine. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android and Amazon. www.marketerquarterly.com

Webinar: Consumer Holiday Expectations

Holiday PlanningConsumer Holiday Attitudes and Marketing Behaviors

Join us on November 14, 1 PM ET. Based on a November 2018 Consumer Survey by The Relevancy Group, sponsored by Zeta Global we explore U.S. consumer holiday attitudes. We reveal consumer shopping, email marketing, mobile and social behaviors. We will share last minute tactics and considerations to optimize for the important holiday season.

Attend this webinar and learn:
• What are consumers planning to spend online this holiday season and how this trends from 2017?
• What offers are likely to influence purchasing decisions?
• What sways consumers to select a brand?
• How many brands do consumer’s opt-into and shop from?
• What are the most important holiday trends for marketers?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tim O’Leary, SVP Onboarding Delivery – Zeta Global

Register and get a copy of the recording.

 

Email Marketers Seek To Grow Their Lists by 9.8% in 2018

Email Marketers Seek To Grow Their Lists by 9.8% in 2018

Email subscriber churn continues to remain a top challenge for email Email Marketingmarketers. Driving list growth to gain new addresses and backfill lost subscribers is a necessary priority for marketers. Email marketers’ list growth goals for 2018 is 9.8 percent, down from 11 percent in 2017, and keeping with the 2016 goal of 10 percent.

Email Marketing Acquisition – 2018 Benchmark Report was published in July 2018. The Relevancy Group Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. These annual reports are part of the TRG’s Research Subscription Service and serve as an excellent resource to benchmark your individual results against the industry.

The research answers these key questions:
• What are email marketer list growth expectations?
• Which email acquisition tactics are marketers investing in?
• Which tactics are necessary to address challenges and ensure audience growth?

Report Excerpt: Email marketing agencies including BrightWave, Inbox Marketer, Merkle, and Trendline have demonstrated the strategy to ensure that acquisition tactics are executed with quality growth in mind. Acquisition is not a trivial task and marketers must work with agencies and should seek acquisition specialists such as CertainSource and Publisher’s Clearing House Media.

The Research: 6 pages, 4 Charts, 1,137 words. Purchase or Subscribe. Part of our Research Subscriber Series.

Submit Your Best Marketing of 2018

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

The submission deadline is 11/2/18.  Submit your best today.

The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

BOSTON – Oct. 2, 2018 – PRLog — The Relevancy Group, a leading market research, and advisory firm is pleased to announce the hiring of John Polcari as President of The Relevancy Group and their digital magazine The Marketer Quarterly. Polcari’s primary responsibility will be to expand The Relevancy Group’s revenue through new SaaS technology, advertising, partnerships, and subscription growth.

John has been at the forefront of digital transformation as one of the leading sales and marketing professionals in the digital CRM sector. Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, Zeta Global and as Commercial Sales Leader at Epsilon. His accomplishments range from securing significant customer engagements with leading marketers at 38 of the top 100 Internet Retailers to delivering CRM solutions to customers managing the largest loyalty programs in the world ranging from CVS to American Airlines. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first white paper on e-CRM. Further, Polcari has been a featured speaker at Gartner’s Marketing Conference and numerous events.

“For more than a decade I have had the pleasure of working with John as a client and am thrilled to have him join our leadership team,” said The Relevancy Group CEO and Founder David Daniels. “John’s history of business management and driving growth is impressive and will assist us in reaching our vision of successfully helping marketers to master digital transformation and optimize their martech investments.”

The Relevancy Group also announces the promotion of Nicholas Einstein to Chief Research Officer. Nicholas joined The Relevancy Group in 2013 and for the last three years has served as VP of Research. “Nicholas has led the development of our Research Content Marketing offering and the expansion of our Research Subscriber Series to new coverage areas as evident in our recent CDP Buyer’s Guide,” said David Daniels.

Dianna Dilworth was also promoted to Editor-in-Chief of The Marketer Quarterly. “Since its inception, Dianna has shaped the editorial direction of The Marketer Quarterly and has consistently delivered quality magazine issues with thought-provoking articles and marketer profiles. Her leadership is recognized by everyone at The Relevancy Group,” said David Daniels

About The Relevancy Group
| RelevancyGroup.com | @RelevancyGroup | 877.972.6886
Measuring consumer and executive behaviors, The Relevancy Group (TRG) provides market research and advisory services that deliver strategies to optimize a return on marketing investments. In addition to guiding the top brands and vendors through digital transformation, TRG produces dozens of surveys, research reports, and webinars each year. TRG offers a research subscription service that includes access to original research reports as well as sponsored research content marketing. TRG also publishes the digital magazine for marketers by marketers, The Marketer Quarterly, a digital magazine, and app; download it for free in the app stores.

Contact
The Relevancy Group
The Marketer Quarterly