The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

BOSTON – Oct. 2, 2018 – PRLog — The Relevancy Group, a leading market research, and advisory firm is pleased to announce the hiring of John Polcari as President of The Relevancy Group and their digital magazine The Marketer Quarterly. Polcari’s primary responsibility will be to expand The Relevancy Group’s revenue through new SaaS technology, advertising, partnerships, and subscription growth.

John has been at the forefront of digital transformation as one of the leading sales and marketing professionals in the digital CRM sector. Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, Zeta Global and as Commercial Sales Leader at Epsilon. His accomplishments range from securing significant customer engagements with leading marketers at 38 of the top 100 Internet Retailers to delivering CRM solutions to customers managing the largest loyalty programs in the world ranging from CVS to American Airlines. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first white paper on e-CRM. Further, Polcari has been a featured speaker at Gartner’s Marketing Conference and numerous events.

“For more than a decade I have had the pleasure of working with John as a client and am thrilled to have him join our leadership team,” said The Relevancy Group CEO and Founder David Daniels. “John’s history of business management and driving growth is impressive and will assist us in reaching our vision of successfully helping marketers to master digital transformation and optimize their martech investments.”

The Relevancy Group also announces the promotion of Nicholas Einstein to Chief Research Officer. Nicholas joined The Relevancy Group in 2013 and for the last three years has served as VP of Research. “Nicholas has led the development of our Research Content Marketing offering and the expansion of our Research Subscriber Series to new coverage areas as evident in our recent CDP Buyer’s Guide,” said David Daniels.

Dianna Dilworth was also promoted to Editor-in-Chief of The Marketer Quarterly. “Since its inception, Dianna has shaped the editorial direction of The Marketer Quarterly and has consistently delivered quality magazine issues with thought-provoking articles and marketer profiles. Her leadership is recognized by everyone at The Relevancy Group,” said David Daniels

About The Relevancy Group
| RelevancyGroup.com | @RelevancyGroup | 877.972.6886
Measuring consumer and executive behaviors, The Relevancy Group (TRG) provides market research and advisory services that deliver strategies to optimize a return on marketing investments. In addition to guiding the top brands and vendors through digital transformation, TRG produces dozens of surveys, research reports, and webinars each year. TRG offers a research subscription service that includes access to original research reports as well as sponsored research content marketing. TRG also publishes the digital magazine for marketers by marketers, The Marketer Quarterly, a digital magazine, and app; download it for free in the app stores.

Contact
The Relevancy Group
The Marketer Quarterly

Enter The Marketer Quarterly 2018 Awards

TMQ AwardsEnter The Marketer Quarterly 2018 Awards

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Dunkin’ to Drop the Donuts

04_dunkin_herocups-8739990113bf43dd26de49068083eeae931294fe-s1600-c85

Dunkin’ Brands has revealed plans to drop the word donuts from its name in January 2019.

The company announced the news on Twitter this week.

The company claims that the brand name is already synonymous with donuts and that it is therefore redundant to hold onto the word for the breakfast dessert.

The company will continue to sell donuts but will focus on its beverage business NPR has more:

In 2013, Dunkin’ Donuts began moving away from a doughnut-based identity, declaring itself a “beverage company,” when beverage sales reached 58 percent. According to the New York Times, that figure has gone up slightly to 60 percent.

We’ve been covering the brand for years. Check out our Spring 2017 issue to read more about when Dunkin’ launched their mobile app and digital ordering platform.

A Day in the Life of the CMO – Shinesty

A Day in the Life of the CMO – Shinesty

MQ Issue 18Since we launched The Marketer Quarterly in 2014, ‘A Day in the Life of the CMO’ has been the reader’s favorite.  MQ Issue 18 is no different and features an interview with Shinesty’s CMO Jens Nicolaysen. I met Jens at the 2018 EIQ event where he presented some of the humourous irreverant email and branding that Shinesty is known for.

Below my colleuage and Editor of MQ, Dianna Dilworth interviews Jens.

Shinesty CMO Jens Nicolaysen does his best work early in the morning so he’s usually at
his desk by 7 AM. This gives him a couple of uninterrupted work hours before the day gets crazy and the meetings start backing up.

Like most CMOs, no day is typical for Nicolaysen. His main objective is to grow the brand through different channels, and increase scale. This requires him to support his teams across channels and identify what is and isn’t working and evolve accordingly. The marketing team’s job is to think of funny and engaging ways to talk about their products and coming up with the best ways to put these messages in front of people.
Sometimes that’s social, paid search, email or a blog post. The company has been growing sales and its product collection since launching in 2014.

“As we continue to scale, we look at what’s working really well for us in a given channel with a given content strategy; finding what the next thing will be,” says Nicolaysen. “It’s all about finding the right person to lead the right channel, and championing those people.”

Read the rest in MQ Issue 18

The Relevancy Group releases their new CDP Buyer’s Guide and Issue 18 of The Marketer Quarterly

The Relevancy Group releases their new CDP Buyer’s Guide and Issue 18 of The Marketer Quarterly

BOSTON – Aug. 14, 2018 – The Relevancy Group, a leading market research and advisory firmCDP Buyer's Guide today released “The Relevancy Ring – CDP Buyer’s Guide.” The research evaluates six CDPs (Customer Data Platforms) that include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, and Tealium. Vendors are evaluated on customer satisfaction and product functionality.

The massive 35-page report also provides details on every aspect of vendor selection and market analysis on marketer trends as well as deep inspection of the platforms evaluated.

Most marketers today have more customer data than they can effectively leverage for marketing purposes,” says The Relevancy Group Vice President of Research, Nicholas Einstein, “and in many organizations, those data can be found in a wide variety of formats and is spread throughout disparate systems across the enterprise.” “CDPs can help marketers tie these data sources together and make them actionable in real-time,” he continues, “we were extremely impressed by the service and tech we saw from these six top vendors, and forecast continued growth in the space.

Some of the research findings include:
• Of those marketers that don’t yet have a CDP in place, 32% report planning on implementing one within the next twelve months
• Over 90% of marketers who have a CDP in place report that their marketing KPIs have improved since implementing a CDP
• Over 86% report that their marketing and advertising operations have become more efficient since implementing a CDP

The Relevancy Ring – CDP Buyer’s Guide is available for purchase at $2495.00 and is included in The Research Subscriber Services, that includes 24 reports annually.

The Relevancy Group will be hosting several upcoming webinars to discuss the findings. You can MQ Issue 18register for webinars at www.relevancygroup.com/event

An excerpt of the research is also included in issue 18 of The Marketer Quarterly, The Relevancy Group’s digital magazine. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android, and Amazon. http://www.marketerquarterly.com

Contact
Media at The Relevancy Group

The Relevancy Group releases their Email Marketing Buyer’s Guide and Issue 17 of The Marketer Quarterly

The Relevancy Group releases their Email Marketing Buyer’s Guide and Issue 17 of The Marketer Quarterly

BOSTON – March 19, 2018 – PRLog — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – ESP Buyer’s Guide, 2018 – Enterprise Edition.”  The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth.

The massive 38-page report also provides details on every aspect of vendor selection and market analysis on email marketing trends as well as deep inspection of the platforms evaluated.

The Relevancy Group CEO and Founder, David Daniels said, “This is our fifth annual ESP Buyer’s Guide and this year the Relevancy Rings are specific to each vendor which measures their functionality and satisfaction against participant and industry averages. The functionality highlighted relate to three key themes that are most important to enterprise marketers. They are — Automation, Analysis/Attribution, and Real-time.”

Some of the research findings include:

– ESP continues to mature from Everychannel to Experience through the enablement real-time contextual-rich information that mechanized the delivery of an improved customer experience. This data-driven approach to automation across every channel can embody location, preference, behavioral, attitudinal and other data important to the customer experience.

– AI and machine learning are a fixture in many ESP solutions. The ability to leverage machine learning to improve offers, predict the best journey, automate data integration, and simply take over tasks that a marketer used to have to do are present in many of the enterprise ESPs that we reviewed.

– Progressive profiling had related to capturing customer preferences over time. Now in the age of site tags to capture customer signals and apply AI/machine learning, it is possible to target and segment customers at the individual level in real-time. Many marketers and ESPs are moving to an approach that utilizes real-time data and automation to deliver highly relevant individualized experience

The Relevancy Ring – ESP Buyer’s Guide, 2018 Enterprise Edition is available for purchase at $2495.00 and is included in The Relevancy Group’s Research Subscriber Series.

An excerpt of the research is also included in issue 17 of The Marketer Quarterly, the digital magazine, and app for marketers by marketers. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android, and Amazon.

Contact
Press
The Relevancy Group
***@therelevancygroup.com

The Marketer Quarterly Issue 15

Get The Latest Issue of The Marketer Quarterly

Free with registration get the latest edition of the digital magazine for marketers by marketers. This isssue includes an excerpt of The Relevancy Group’s Email Agency Buyer’s Guide, CMO Interviews and the latest on digital marketing trends. Additionally this issue covers:

  • Social Drives Honda Campaign
  • American Express Campaign Parodies Business Jargon
  • L’Eclisse Makeup Video Tutorials Showcases New Line

Register to get the a free subscription or download the MQ App and read it on all mobile platforms.The Marketer Quarterly