A Day in the Life of the CMO – Shinesty

A Day in the Life of the CMO – Shinesty

MQ Issue 18Since we launched The Marketer Quarterly in 2014, ‘A Day in the Life of the CMO’ has been the reader’s favorite.  MQ Issue 18 is no different and features an interview with Shinesty’s CMO Jens Nicolaysen. I met Jens at the 2018 EIQ event where he presented some of the humourous irreverant email and branding that Shinesty is known for.

Below my colleuage and Editor of MQ, Dianna Dilworth interviews Jens.

Shinesty CMO Jens Nicolaysen does his best work early in the morning so he’s usually at
his desk by 7 AM. This gives him a couple of uninterrupted work hours before the day gets crazy and the meetings start backing up.

Like most CMOs, no day is typical for Nicolaysen. His main objective is to grow the brand through different channels, and increase scale. This requires him to support his teams across channels and identify what is and isn’t working and evolve accordingly. The marketing team’s job is to think of funny and engaging ways to talk about their products and coming up with the best ways to put these messages in front of people.
Sometimes that’s social, paid search, email or a blog post. The company has been growing sales and its product collection since launching in 2014.

“As we continue to scale, we look at what’s working really well for us in a given channel with a given content strategy; finding what the next thing will be,” says Nicolaysen. “It’s all about finding the right person to lead the right channel, and championing those people.”

Read the rest in MQ Issue 18

The Relevancy Group releases their new CDP Buyer’s Guide and Issue 18 of The Marketer Quarterly

The Relevancy Group releases their new CDP Buyer’s Guide and Issue 18 of The Marketer Quarterly

BOSTON – Aug. 14, 2018 – The Relevancy Group, a leading market research and advisory firmCDP Buyer's Guide today released “The Relevancy Ring – CDP Buyer’s Guide.” The research evaluates six CDPs (Customer Data Platforms) that include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, and Tealium. Vendors are evaluated on customer satisfaction and product functionality.

The massive 35-page report also provides details on every aspect of vendor selection and market analysis on marketer trends as well as deep inspection of the platforms evaluated.

Most marketers today have more customer data than they can effectively leverage for marketing purposes,” says The Relevancy Group Vice President of Research, Nicholas Einstein, “and in many organizations, those data can be found in a wide variety of formats and is spread throughout disparate systems across the enterprise.” “CDPs can help marketers tie these data sources together and make them actionable in real-time,” he continues, “we were extremely impressed by the service and tech we saw from these six top vendors, and forecast continued growth in the space.

Some of the research findings include:
• Of those marketers that don’t yet have a CDP in place, 32% report planning on implementing one within the next twelve months
• Over 90% of marketers who have a CDP in place report that their marketing KPIs have improved since implementing a CDP
• Over 86% report that their marketing and advertising operations have become more efficient since implementing a CDP

The Relevancy Ring – CDP Buyer’s Guide is available for purchase at $2495.00 and is included in The Research Subscriber Services, that includes 24 reports annually.

The Relevancy Group will be hosting several upcoming webinars to discuss the findings. You can MQ Issue 18register for webinars at www.relevancygroup.com/event

An excerpt of the research is also included in issue 18 of The Marketer Quarterly, The Relevancy Group’s digital magazine. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android, and Amazon. http://www.marketerquarterly.com

Contact
Media at The Relevancy Group

The Relevancy Group releases their Email Marketing Buyer’s Guide and Issue 17 of The Marketer Quarterly

The Relevancy Group releases their Email Marketing Buyer’s Guide and Issue 17 of The Marketer Quarterly

BOSTON – March 19, 2018 – PRLog — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – ESP Buyer’s Guide, 2018 – Enterprise Edition.”  The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth.

The massive 38-page report also provides details on every aspect of vendor selection and market analysis on email marketing trends as well as deep inspection of the platforms evaluated.

The Relevancy Group CEO and Founder, David Daniels said, “This is our fifth annual ESP Buyer’s Guide and this year the Relevancy Rings are specific to each vendor which measures their functionality and satisfaction against participant and industry averages. The functionality highlighted relate to three key themes that are most important to enterprise marketers. They are — Automation, Analysis/Attribution, and Real-time.”

Some of the research findings include:

– ESP continues to mature from Everychannel to Experience through the enablement real-time contextual-rich information that mechanized the delivery of an improved customer experience. This data-driven approach to automation across every channel can embody location, preference, behavioral, attitudinal and other data important to the customer experience.

– AI and machine learning are a fixture in many ESP solutions. The ability to leverage machine learning to improve offers, predict the best journey, automate data integration, and simply take over tasks that a marketer used to have to do are present in many of the enterprise ESPs that we reviewed.

– Progressive profiling had related to capturing customer preferences over time. Now in the age of site tags to capture customer signals and apply AI/machine learning, it is possible to target and segment customers at the individual level in real-time. Many marketers and ESPs are moving to an approach that utilizes real-time data and automation to deliver highly relevant individualized experience

The Relevancy Ring – ESP Buyer’s Guide, 2018 Enterprise Edition is available for purchase at $2495.00 and is included in The Relevancy Group’s Research Subscriber Series.

An excerpt of the research is also included in issue 17 of The Marketer Quarterly, the digital magazine, and app for marketers by marketers. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android, and Amazon.

Contact
Press
The Relevancy Group
***@therelevancygroup.com

The Marketer Quarterly Issue 15

Get The Latest Issue of The Marketer Quarterly

Free with registration get the latest edition of the digital magazine for marketers by marketers. This isssue includes an excerpt of The Relevancy Group’s Email Agency Buyer’s Guide, CMO Interviews and the latest on digital marketing trends. Additionally this issue covers:

  • Social Drives Honda Campaign
  • American Express Campaign Parodies Business Jargon
  • L’Eclisse Makeup Video Tutorials Showcases New Line

Register to get the a free subscription or download the MQ App and read it on all mobile platforms.The Marketer Quarterly

Enter The Marketer Quarterly 2017 Marketing Awards

Submit your best marketing and advertising efforts of 2017 and you may be recognized as The Marketer Quarterly Award winner in Issue 16 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to an entry fee.

Each entry fees is $225.00
Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. TMQ AwardsWinners will be recognized in Issue 16 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can purchased after the winners have been announced.

The submission deadline is 11/17/17.

Submission Categories – Email Marketing Awards 2017
1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation, real-time data, location data)
4. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
5. Best Offer (i.e. Coupons, daily deal, promotion)
6. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
7. Best Subject Line (i.e. Results oriented, your open/read rate has improved)

Submission Categories – Digital Marketing and Advertising Awards 2017
8. Best Display Ad
9. Best Retargeting (i.e. Display targeting)
10. Best Madtech (i.e. use of CRM data in advertising efforts, i.e. Facebook Custom Audiences)
11. Best Social Marketing Campaign
12. Best Use of Video (i.e. YouTube, or general usage of Video in advertising)
13. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
14. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Entries are closed for 2017.

The Intelligent Email Event – EiQ

It has been a busy few weeks and this conference season is just getting started.

The week before last, I was the keynote signature speaker at EiQ, The Intelligent Email Gathering #EiQGathering. BrightWave and their founder, CEO Simms Jenkins were the guiding force behind this event. My own The Marketer Quarterly (TMQ) was a sponsor of the event that entitled all participants to a  branded slap bracelet that includes a 2 GB USB drive, some of that space is packed with our research and the latest issue of TMQ.

I was honored to be askedDrumming to keynote the innagural event, where I presented new research, “The Connected Consumer.” Just before I took the stage, EiQ kicked off with a local drum core marching band (right).

Then after a lovely introduction from Adobe’s Bridgette Darling, I marched on stage. What was most interesting to me as the signature speaker was William Warren, Founder of The Sketch Effect.

William was stage left and there he listened to my presentation, coloring, capturing it and turning my presentation into a work of art.  If I had seen what was going on while I delivered my talk I would have lost my place. I knew William was doing something, but was not told by the event organizers what he was doing. William went on to do this all day long for every speaker and/or panel.  Well done, EiQ. Sketch Effect

After my keynote presentation, Simms Jenkins started the Q&A, one of the questions included “Is Privacy Dead?” My answer may shock you – and you can find much of that Q&A on my David DanielsTwitter handle under #EiQGathering. That was a fun, quick discussion on the state of affairs.

The event was sold out to capacity, 300 people for a first time event in Atlanta (ATL) is a great turnout.  There were many local brands but The Relevancy Group VP of Research Nick Einstein and I were not the only ones to fly into ATL for the event. There were great cocktail parties and speaker dinners. Thanks @Brightwave.

With little exception, the event went onto be very tactical with lessons and innovations from brands including Staples, Pinterest, Zillow, CarMax, Panera Bread and many more. We all enjoyed that level of detail and these learnings were ultimately integrated into a final Jeopardy Game.

Next up, the Bill McCloskey’s “Only Influencer” Email Innovation Summit in Las Vegas, where I will be keynoting day 2.  After that I hope to see you in New Orleans at the eec’s Email Evolution Conference … and if you are not there, err; see our events page as we continue to travel.

Until next time,

All the best,

David

 

 

David

The Relevancy Group releases their new ESP Buyer’s Guide and Issue 13 of The Marketer Quarterly

Press Release

BOSTON, March 1, 2017 /PRNewswire/ — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – ESP Buyer’s Guide, 2017.”  The research evaluates seven EPSs (Email Service Providers) that include Adestra, Epsilon Agility Harmony, Experian Marketing Services, IBM Marketing Cloud, MessageGears and Zeta Global.  Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation and breadth. These seven vendors were all named market leaders this year with Zeta Global having the highest customer satisfaction and product functionality scores.

The massive 37 page report also provides details on every aspect of vendor selection and market analysis on email marketer trends as well as deep inspection of the platforms evaluated.

The Relevancy Group CEO and Founder, David Daniels said, “This is our fourth annual ESP Buyer’s Guide and I am very pleased that our clients and the market place continues to seek our insight on vendor selection as well as understand what is most important and challenging for marketers.”

Some of the research findings include:

  • The New ESP Has Arrived: It’s the “Everychannel Service Provider”
  • In 2017, 59 percent of enterprise marketers are utilizing SaaS/Hosted solutions, up from 41 percent in 2016.
  • Utilization of Analytical Services maintains the highest adoption at 64 percent.
  • For the third consecutive year ‘industry expertise’ has topped the vendor selection criteria.
  • Marketers seek reporting, analytics, deliverability tools and security/reliability in their ESP partners.

The Relevancy Ring – ESP Buyer’s Guide, 2017 is available for purchase at $2495.00, and is included in The Research Subscriber Services, that includes 12 reports on email marketing for $5,000.00 annually. http://www.relevancygroup.com/shop/the-relevancy-ring-esp-buyers-guide-2017

The Relevancy Group will be hosting a webinar on Wednesday March 8 [th] at 1PM ET to discuss the findings.  You can register for the webinar at www.relevancygroup.com/events

An excerpt of the research is also included in issue 13 of The Marketer Quarterly, The Relevancy Group’s digital magazine.  Issue 13 also includes interviews with the CMO’s of eBay and Rue21 as well as marketer intensive intel from leading brands including Campbell’s and Ikea. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android and Amazon. www.marketerquarterly.com

PRLog ID: www.prlog.org/12623420

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-relevancy-group-releases-their-new-esp-buyers-guide-and-issue-13-of-the-marketer-quarterly-300416200.html

SOURCE The Relevancy Group

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