Webinar – FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing

Register for this free webinar by The Relevancy Group and Yes Lifecycle Marketing: Thu, Nov 6, 2014 3:00 PM – 4:00 PM EST

Yes Lifecycle MarketingA comprehensive study that I recently wrote for The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.

Join me, David Daniels, CEO and Co-Founder, The Relevancy Group, and Yes Lifecycle Marketing as I discuss how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience.

Join us on November 6th at 3 PM EST, when I will cover topics including:

• Data: Integration, Hygiene, Householding, Value, Enrichment
• Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
• Content: Personalized, Dynamic, Responsive, Context, Managed
• Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
• Measure: Testing, Dashboard, Alerts, Attribution, Intelligence

Register for the webinar and download the complete research study for free with registration.

Apps Take Center Stage at Connections 2014 #CNX14

CNX14I’ve been attending ExactTarget’s Connections before it was called Connections and each year it continues to get bigger and better.   This year Connections 2014 is no exception as eight thousand marketers meet collaborate and discuss digital marketing innovations.   Into addition to the 100+ breakout sessions, there are some fantastic keynote speakers.

Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud announced Journey Builder for Apps.   The solution empowers any company to deliver personalized customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty.    Several notable brands including Fitbit, Sony PlayStation, and HSN all rallied around the concept and new product announcement.   Leveraging the company’s Journey Builder, Journey Builder for Apps now extends a customer journey to any connected addressable App capable device.   This includes messaging to wearables and all connected things.

Read The Entire Journey Builder for Apps Press Release

As Scott McCorkle pointed out in his keynote, the Journey never ends.   Journey Builder allows the marketer to think and work visually and tie journey’s to service, sales and marketing events.  Marketers can manage a Journey of any size and scope, across channels.

ExactTarget also announced new website and mobile analytics, stating that they are rolling out web analytics  for all customers.  Here ExactTarget is clearly taking on Adobe Marketing Cloud (Omnitrue) and Coremetrics, For a Salesforce Marketing Cloud customer, it is a perfect extension of the platform and I can easily see it taking market share away from Adobe, IBM (Coremetrics) and other analytics vendors.

Marc Benioff – Chairman & CEO – Salesforce.com stated that they are celebrating 15 years of success and innovation, 38% growth in the last quarter.  He added that we’ve been following the customer, we are catching up to were the customer is with mobile.   Benioff also highlighted their 1:1:1 initiative, which over the last 15 years they have dedicated 680,000  hours of service, $68 million dollars in grants and 23,000 nonprofit organizations were helped.  Marc Benioff  went onto to state we are the The Customer Success Platform – “we want to create more success for your customers, we only succeed when you succeed.”

ExactTarget Marketing Cloud went onto highlight the sophistication of LiveNation, which was an excellent example that content matters and is a necessary part of the journey. There are 205,000 different versions of a single email at LiveNation.  Now that is dynamic content!

Also discussed was their Cloud Pages, which is a rich push notification, enabling an HTML 5 page to be pushed pushed directly to the subscriber’s phone.   The company will also be rolling out a content management solution to round out the suite of tools that every marketer needs.

Once again, another fantastic Connections with some fairly impressive product innovations.  Congratulations ExactTarget!

5 Trends for Designing an Effective Customer Onboarding Strategy

Join David Daniels, The Relevancy Group  and Joel Book, ExactTarget Marketing Cloud

Date: August 26, 2014 at 12:00 – 1:00 PM EDT
Speakers: David Daniels, Founder and CEO, The Relevancy Group
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud

INSPIRATIONS WEBINAR: Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.

The Future is Now Webinar Series
Creating 1:1 Customer Journeys
The ExactTarget Marketing Cloud is here to help you learn how to start connecting with your customers in a whole new way. Over the next 6 months, we will host a series of 11 webinars designed to inspire and demonstrate how to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! After this webinar series, you will be able to:

Strategically think about your customers journeys
Effectively onboard new subscribers
Retain customers by building personalized 1:1 conversations
Utilize the ExactTarget Marketing Cloud to its fullest potential

Register 

The Marketer Quarterly Issue 3 – Social Media Marketing

Introducing the latest issue of The Marketer Quarterly which covers the social media marketing challenges and opportunities facing marketers today. In this issue of our digital magazine that you can enjoy for free with registration, you will find many stories, strategies and tactics to help organizations of any size optimize their social marketing presence.

The Marketer Quarterly - Issue 314

The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Consumer Social Survey. The survey provides understanding of consumer behavior with feedback from more than 1,000 consumers, aged 13 and older. The research unlocks new insights into how consumers are using social networks. For instance, findings reveal that overall 88% of U.S. survey respondents to The Relevancy Group (TRG) Consumer Survey, state that within the last 30 days that they actively participated on Facebook.

In the issue, General Mills shares their social strategy for Lucky Charms; Coldwell Banker and Sweet’N Low reveal the power of online video for audience growth; Nordstrom and Zappos discuss social shopping; and NASA talks about managing hundreds of social accounts. For the main feature, our editorial team rides alongside the CMO of LinkedIn. Practical columns give tips on how to best approach marketing on social networks.

Get the latest issue of The Marketer Quarterly.

The Marketer Quarterly Has Apps

Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices

Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. Services leader Chris Marriott contributes to a number of columns.

Subscribe to The Marketer Quarterly for free at http://www.marketerquarterly.com

For More Information:
Contact: The Editor or The Publisher

The Relevancy Group Expands With New Products

I am thrilled to announce the launch of a new research and publishing product to further educate and collaborate with the digital marketing community.  These offerings expand The Relevancy Group with talented tenured experts and new deliverables to assist marketers to overcome challenges and realize new opportunities.

Announcing The Marketer Quarterly, LLCThe Marketer Quarterly is a digital magazine that will publish each quarter beginning in The Marketer Quarterly - Mock-up January 2014.  The publication will be accessible on a desktop, mobile web browser and on all popular tablets through forthcoming apps for Apple iOS, Android and Amazon.  This ad sponsored digital magazine aims to guide marketers through our connected society.  With the  highest quality content, this publication will feature research and tactics and most importantly  topics about managing the life of the CMO, organizational strategies and the notion of  empowerment. Learn more about the content here. This all would not be possible without this stellar team.

Leading the editorial voice and wrangling the production operations is long-time industry  journalist, writer and editor Dianna Dilworth.  Covering marketing for more than a  decade, I am delighted to have Dianna in the role of Editor for this publication. Cover content subject to change.

Tenured marketing sales expert Jason Simon, will be leading the sales and customer relationships.

Learn more about The Marketer Quarterly team.

While this magazine will live as its own entity, The Marketer Quarterly will feature research and writing from The Relevancy Group including contributors such as Chris Marriott.

Announcing The Relevancy Ring, a Buyer’s Guide to Vendor Solutions – This new research will be featured prominently in the inaugural issue of The Marketer Quarterly.  This research will focus on ESPs in two distinct categories – Enterprise and Mid-Market. Below is an excerpt about the research:

The Relevancy Ring is a research methodology to evaluate and compare vendors to their competitors.   Developed by The Relevancy Group’s CEO David Daniels, who was part of the team that developed JupiterResearch’s buyers guide “The Constellation.” While at Forrester Research, David was a contributor to their vendor evaluation tool “The Wave.” With over a decade of experience in market research and vendor evaluation, David thought it was time to re-invent the buyer’s guide by focusing more on the experience of the vendor’s customers. The first edition of The Relevancy Ring will cover ESPs (Email Marketing Service Providers).

To learn more about participating in The Relevancy Ring Buyer’s Guide please contact [email protected] or contact (267) 397-8044

For more information about editorial content of The Marketer Quarterly please contact [email protected]

I and the combined growing team look forward to bringing objective vendor evaluations and a new way to discover and interact with the entire digital marketing community.

As always, I am David Daniels and please feel free to message me directly or speak with one or more of my very capable team members.

Looking forward to delivering these innovations in market research and publishing to help the marketing executive realize their goals across channels.

All the best,

David Daniels

The Big Book on Content Marketing

The Big Book on Content MarketingIn The Big Book of Content Marketing, an Amazon Best Seller from Andreas Ramos you will find new tactics and strategies.  The lessons open with an excellent foreword by The Relevancy Group‘s Vice President of Services, Chris Marriott.  Lessons include …

Eighty percent (80%) of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience?

Here, Andreas provides a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers:

* How Content Marketing fits into your marketing
* How to build your Content Marketing strategy
* Use Influencer Marketing to distribute your content
* Use SEO and PPC with your Content Marketing
* Metrics, tracking, and business goals for Content Marketing

Get competitive, Read it Today!

 

A Valentine Infographic – Facebook Love

Facebook Love - The Relevancy Group. LLC

Last month my company, The Relevancy Group LLC asked 1,052 consumers in the U.S. a simple question, “Do you love or hate Facebook?”

While we reviewed this question by a number of attributes including income, online spending and overall online activity, today, in honor of Valentine’s Day we offer you this infographic with the basic information about The Love of Facebook.

Send me a Valentine by subscribing to our newsletter downloading our free research and following me on Twitter.   Any one of those would be a nice Valentine from you to me.    For now, here is one for you and a love letter of sorts to Facebook.  An infographic with new data that we call Facebook Love.

Happy Valentines Day, Have a Lovely Day!

All the best,

David

The Relevancy Group, LLCAbout The Relevancy Group, LLC:  Providing market research and consulting services, The Relevancy Group measures consumer and marketer behaviors to discover new trends and prove the return on marketing investments.   A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on the imperative tactics needed to foster trust with consumers to improve an organization’s relevance within the broader on and offline connected economy.

The Relevancy Group Webinars

A View From The Relevancy Group Webinar
Photo credit: Ethan Daniels, © DD Enterprises, LLC

The Relevany Group Webinars

If you missed a TRG Webinar, then have no worries, as those live webcasts are archived here.

Often the destinations that we seek are obscured by our past or other elements, join The Relevancy Group webinar series to discover a new way to navigate the road to relevance.

These webinars featuring David Daniels require registration to view, follow David on Twitter for all of the upcoming speaking appearances.

THE RELEVANCY GROUP, LLC & David Daniels Webinar Archives