New Issue of The Marketer Quarterly

Issue 13 of The Marketer Quarterly is available with registration

This issue includes:
– An excerpt of TRG’s ESP Buyer’s Guide
– A day in the life of eBay’s CMO
– How Campbell’s Soup is using social
– Ikea talks about its American Dream
– Rue21 CMO’s digital trek
– 5 Steps to master mobile video
– 21st Century A&R Rules in the Music Business
– and much much more …

Get The Marketer Quarterly online or via The Apps.

Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

For Immediate Release                                Contact: Tina Mosetis 516-458-2090 / Tina@YellowBeanllc.com

The Relevancy Group Sells Assets of its RFP Consulting Business to Marketing Democracy

Boston, MA, December 3, 2015 /PRNewswire/ — The Relevancy Group, a leading Research and Advisory firm announced today it has entered into an agreement to sell the assets of its RFP (Request For Proposal) Consulting business to Marketing Democracy, LLC, a firm lead by former Relevancy Group VP of Consulting, Chris Marriott.

The deal allows The Relevancy Group to focus on its growing Research and Advisory Services, including expanded coverage areas for Social, Identity Management and Relevancy Ring Buyer’s Guides. The Relevancy Group will continue to advise buyers of technology through its research and advisory services but will no longer be managing RFPs. The RFP process, from discovery through vendor selection, will be managed by Marketing Democracy via their quantifiable scorecard driven process. In the all-cash deal, Marketing Democracy acquires all of the assets and staff that formerly made up The Relevancy Group consulting practice. Marketing Democracy manages RFPs for some of the world’s largest brands.

“Chris and I are very pleased with the way this deal enables both businesses to continue to grow. Over the past few months, we have found it necessary to accommodate growth requiring focus on very different needs of our respective clients. This is a win-win for us, and for the industry in general,” said David Daniels CEO and Founder of The Relevancy Group.

“This deal allows Marketing Democracy to fund our expansion in 2016. I am thrilled to build on the legacy methodology that I developed with David at The Relevancy Group and helping marketers find the best technology partners for their programs and budgets. 2016 is shaping up to be a big year for us,” said Chris Marriott, President and Founder of Marketing Democracy.

The two separate businesses will operate independently of each other. The deal is expected to close on December 31, 2015.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and advisory services. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG publishes research on email, social, mobile, display, data management, digital marketing, Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

 

About Marketing Democracy, LLC |http://www.marketing-democracy.com

Founded in 2016, the Marketing Democracy, LLC provides email marketers with a range of consulting services around vendor selection (RFPs), vendor migration, and email marketing optimization.  Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries.  Representing 18-20 billion emails out to bid every year, the Marketing Democracy has unparalleled insight into the pricing models and services quality of the leading enterprise email and multichannel service providers.

Hacking is Terrorism

If you know me, you know security it is a passion of mine. I have been happy to give back as a Strategic Advisor to the OTA (Online Trust Alliance).  I believe that without security, the whole notion of the trust of the Internet and online commerce implodes.

We should hold media and the press to a standard not to discuss the stolen good from a cyber attack.  Protect the victims of the attack, it is akin to media in the 1980’s with the blue dot over a victims face. Why should this crime be different?  Media is fanning the fire of this cyber attack against Sony, and it is truly now a war. Why? Because just a few hours ago the US government stated with high certainty that these attacks were state sponsored and that North Korea was behind them (source WSJ).

Turn a Negative into a Positive – My Solution for Sony and This Movie

the interviewThe best answer for Sony amid these proven North Korean Terrorist acts is to release The Interview on demand/streaming for $10 on 12/25. It will turn a negative into a positive, also test the audience for new releases for streaming in home. It would take 5 million viewers to make their money back, but I believe it would be huge, as big as their predicted $60 million dollar open. Stand up to terror/cyber attacks!

We must stand up against state sponsored attacks. Every business needs to be ready, in fact The Online Trust Alliance has been working on this for years.

From prevention to reaction resources. There are many wonderful reports and collaboration moments that provide effectiveness.   It will improve your market presence and when following OTA best practices your ability to be spoofed will be diminished.

I believe in this organization, if I didn’t I wouldn’t be a Strategic Advisor to the Online Trust Alliance.

Please, if you have an online business, ensure it is secure, follow the well defined best practices.

I am happy to discuss this over a digital magazine, such as The Marketer Quarterly

Until next time,  all the best,

David

Get A Free Copy of The Relevancy Ring – ESP Buyers Guide 2014

TRR-Report CoverLooking for a new ESP (Email Service Provider) or want to get the latest most complete  research on the email marketing industry? Courtesy of Yesmail Interactive, you can now  download the complete “The Relevancy Ring – ESP Buyers Guide -2014” for free with  registration.   Get your copy here.

The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting  customer satisfaction across these fourteen companies. Each ESP is given a placement in  “The Relevancy Ring” based on quantifiable panel data drawn from studied performance in  the email inbox, a survey of nearly 400 email marketers as well as a broad vendor questionnaire and demos of multiple use case scenarios. 

The report leverages thousands of data points and provides not only an assessment of  vendors but also one of the most comprehensive analysis on the state of the email marketing  industry.  

 The report covers the following areas

  • Email Marketing Technology Deployment Types
  • ESP Services Utilization

  • Marketer’s Satisfaction Levels with ESPs

  • Current and Planned Email Marketing Tactics

  • Challenges and a View into Organizational Structures

  • Email Revenue Attribution

  • 2014 Marketer Priorities

  • The Top Criteria and Features that Marketers Use When Selecting ESPs in the Mid-Market and in the Enterprise

  • An Overview of ESP Contract Length

  • The Relevancy Ring Customer Satisfaction Awards, as Voted Upon by Their Customers in Over a Dozen Categories

  • An Evaluation of 14 ESPs in the Mid-Market and Enterprise Markets as well as Analysis on Each Company

  • And Much More … The report is 45 pages and over 12,000 words and 32 charts.  It is comprehensive!

An excerpt of the report can also be found in Issue 1-14 of  The Marketing Quarterly

Join Chris Marriott at the Email Insider Summit

Join Chris Marriott at the Email Insider Summit
April 23 – 26, 2014 Ocean Reef Club, Key Largo, FL

On Friday, April 25th, Chris will be moderating a panel entitled “Getting Attribution Right”, where he and his panel will discuss the role attribution plays in how marketing dollars are allocated; how relying on last click interactions does not give brands the full picture of everything that came before the last click; and how brands can improve their attribution models to make sure email is given proper credit for the role it plays.  Chris will be joined in this discussion by:

  • Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
  • Nancy Shaver, Consulting Principal, Experian Marketing Services
  • Kara Trivunovic, VP of Strategic Services, BlueHornet

Later that same day, Chris will also be leading a roundtable discussion on the subject of Email RFPs with conference attendees.  He will be sharing learnings from the work The Relevancy Group does managing the RFP process for leading F500 brands.  Participants in the discussion will be able to share their own experiences and gain insights from one another and Chris regarding best practices for conducting an RFP.

All Marketers Are Created Equal

Regardless if you are a B2C (Business to Consumer) or B2B (Business to Business) marketer we hold these truths to be self evident.

Any capable Enterprise or Mid-Market vendor should allow you  _the Marketer_ to integrate to systems in a sophisticated manner with work-flow and every need that addresses the B2C and B2B business need across messaging channels (Email, Mobile, Apps, Display and yes Print as needed).  It is 2014, and marketers not only require these operational constructs regardless of audience, but also the measurement to understand the attribution of their marketing spend across channels.

While our team at The Relevancy Group sits with clients seeking new ESP (Email Service Provider) omnichannel (err that would be cross-channel, multi, omni?) solutions to discover, optimize and remove challenges.   Last year The Relevancy Group represnted 18 billion email marketing messages out to bid.  Want to do an RFP, talk to us.

When we published The Relevancy Ring – ESP Buyer’s Guide, 2014 we found that unfortunately for some vendors they are still projecting all about us and them, versus just speaking about the the merits of their own business. Read the free excerpt of The Relevancy Ring – ESP Buyers Guide with the free subscription to The Marketer Quarterly.  Understand the ESP contenders and leaders, while all were invited in a solid methodology of innovation and invitation – see who is missing. Every vendor paid the same nominal fee to cover data and survey cost – this unlike my previous employer, our approach underscores that for inclusion all pay the same regardless of the grand relationship.   We and I always have been objective, did I mentioned I walked out of my previous green screen employer (I’ll save that for the next book),  but read the report – it is the most comprehensive research and combined along with Chris Marriott and Nick Einstein we scored different aspects and didn’t know the combined score until we did that.

Some vendors think they do not need outside objective validation, and many are not in touch with their clients.  There are some believe that B2C marketing is so special that their company can keep a separate company to solely address B2B marketing.   That notion is so curious, in that in so many businesses that I have worked for as well as our current market clients, well this fake wall of a separation of “church and state” seems well – so foreign and reminds me of my 1980’s and that “tear down the wall” quote.

So unless you are Roger Waters – you should never invest in a Wall.  And yes for the music folks out there Waters sang and performed in Berlin after _that_ wall came down, for the record with heroes such as Levon Helm and other Band members.

It simply surprises me, the arrogance of some vendors that do not realize that there is a common ground of production, of targeting, the dynamic content tools, the workflow that necessary, the scale and delivery – between B2C and B2B – really you want to make these silos larger by different solutions and brands?  Shameful.  WOW – you vendor want me to choose which role I play? I am talking to B2B, tomorrow I am talking to B2c, well that might be a nuances, production reality, but really if you separate and make me select two platforms to do this, well then … it isn’t going to work out well in the end.  So vendors, don’t ask clients to select a side of the wall.  Think back anytime there is a wall or silo between applications and tasks – EVERYDAY VENDORS if that is your dream, I ask you to just think Berlin.  Think East and West, Think B2B, B2C, thing of operational empowerment.  Then Think ALL MARKETERS ARE CREATED EQUAL

Regardless of your role, it is about your BRANDS client experience and we don’t take off our behavior when we shift from work (business) to consumer and as a marketer.   So if you believe that, well then why wouldn’t you need the same tools and if you had to purchase them from two separate companies, well that is just silly.

Integrate and do it eloquently without the promise of tomorrow, but what is actually available today. REST JSON just saying.

Interested in hearing more – well subscribe to this free digital magazine The Marketer Quarterly that will provide insight on how B2B/B2C CMO (Chief Marketing Officer) from the Red Cross deal with and include such separation – hint: see every subscriber regardless of business type attribute as one!  Your brand will be better for it!

Don’t settle for legacy and #failed innovation – be equal  – Learn more with free research, content and discovery at The Marketer Quarterly

All the best,

David