Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

New Webinar – Best Practices For Email Marketing in the Mobile Age

Free Webinar on The Best Practices Fro Email Marketing in the Mobile Age

Branch, The Relevancy GroupJoin The Relevancy Group and Branch to discuss the major findings from a recent executive marketer survey on mobile marketing and learn the best practices to optimize email marketing for the app-addicted consumer.

September 29th at 11:00 PDT and 2 EDT, Register for the webinar. We’ll be recording it just in case you miss it.

In this webinar, you’ll learn:
Which marketing channels deliver the best bottom-line results for various verticals
How to overcome the biggest challenges for developing a cross-channel marketing strategy, such as email-to-app attribution that integrates email marketing with app marketing
The implications from a broken mobile user experience and single-channel mobile marketing strategy
The best practices to optimize email marketing with deep linking to improve consumer experience and maximize revenue opportunities
Hear the about the research from the architects of the hypothesis, David Daniels CEO and Nick Einstein VP of Research from The Relevancy Group. Along with Eric Stein, CRO at from Branch, you will get the research, the ROI proof and the best case studies to help every marketer optimize their email and mobile app experience. Join us to hear solutions to address one of the top challenges for digital marketers today. Growing app utilization!

Register today!

UK Votes to Leave the EU – David Daniels Live Blog

UK Votes to Leave the EU – David Daniels Live Blog

UK-EU2:16am ET 6/24/16 – UK Votes to leave the EU, The UK has voted to leave the European Union after 43 years in a historic referendum.  Leave won by 52% to 48% with England and Wales voting strongly for Brexit, while London, Scotland and Northern Ireland backed staying in the EU.  UKIP leader Nigel Farage hailed it as the UK’s “independence day” but the Remain camp called it a “catastrophe”.  Read More

2:27am ET 6/24/16  David Daniels writes … Democracy is a lovely thing, but UK leaving the EU will shake up world wide markets, at 2:27am ET on 6/24/16, The Hang Seng is off 959 or about 5% and The Japan Nikkei is off 1286.00 or about 7.92%; early morning trading indicates that markets may/should be closed as SHORTs are raining down right now. (I am not giving stock advice), just reporting the facts of the UK EU exit and Asia markets at this time.  Asia Market Data

2:40am ET 6/24/16  The UK currency (sterling/pound) is taking a beating. The pound is now below 1.37 exchange to US dollar, floor has been 1.34 Follow that 

3:09am ET 6/24/16 Markets are down around from -5% to -9% at this time when the UK markets open, and that site link is down right now … stay tuned.

3:16am ET 6/24/16 hearing that we are waiting on Prime Minister, David Cameron to come out and resign his post because of these measures, this will have tremendous impact not only locally but globally.

3:21am ET 6/24/16 Prime Minister, David Cameron has made tremendous progress in his tenure with equality.  He fought this campaign, thought that UK is better inside the EU union, and the UK people took a different path, but “I do not think that I should be the next captain” to steer them to this choice.  “Delivering Stability will be important, The Bank of England are taking Steps.”   “I have told the Queen … when to act on Article 50”  “Britain is a special country, … and “I love my country and will do what I can do for my country.”   UK Prime Minister Steps Down.

3:40am ET 6/24/16 Labour reaction to Cameron’s resignation, Angela Smith, a Labour MP,  tells the Telegraph: “Labour needs now to show that it can offer constructive opposition in what is going to be a period of terrible political and economic instability for the country. We need leadership that will do that and commit to the very difficult task of helping to unite a very seriously divided nation.”

3:47 AM ET 6/24/16 – Mark Carney, Governor, Bank of England (a US man) – talks about raising “$130 billion pounds raise recently and $600 billion pounds of liquidity plus we will add $250 billion pounds additionally if needed. We promise to function in short-term volatility.  That economy will adjust to new trade over time.”  paraphrasing, but there is access to capital and clearly an injection of it to the market immediately.   Market panic? gold is up.

4:08 AM ET 6/24/16 – EU in Country Markets, France and Germany are down – France CAC40 is off-7.99% today, Germany DAX is off 6.17% and UK FTSE is down at this time at -4,71%  They need help but at what cost? margin?

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Email MarketingEverychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity MarketingIdentity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social MarketingSocial Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following:

Adobe Summit 2016: A Fantastic Experience

Adobe SummitAs an industry analyst I have been going to large vendor events for decades.  I am happy to report that the Adobe Summit last week in Las Vegas was one of the best, if not the best events of this type that I have ever attended.

The summit came just after Adobe’s impressive financial results, which certainly added to the positive buzz at the event.  They did a handful of things very well.

  1. They introduced a slew of new products, but the demos and product intros did not come across as a Sales pitch, but instead as mechanisms to enrich the experience and assist marketers.  This was in part to do with the presenters themselves as well as their ability to demo live software when it was needed.
  2. It is hard to get clients to come forward and speak about their challenges and wins, but even harder to find a clients that are also great speakers. Here they did a fantastic job of recruiting client speakers that had great stories but were also expert story tellers. Some notable examples are Richard Dickson of Mattel, Giles Richardson of RBS and Deborah Wahl of McDonalds to name a few. Watch their sessions to see if you agree.
  3. Often these Marketing Cloud providers focus too far into the future.  While Adobe did have the obligatory Tesla drive on stage to show digital app integration to improve drive through ordering, much of the focus was on practical examples for the here and now. Instead of boring interviews with services partners on how these innovations manifested, they demo’d them in mock store fronts and simply gave a tip of the hat to the partners. As they continued to push the importance of the client experience, they actually delivered a very fine experience.
  4. Just enough celebrity to inspire and provide laughs.  Soccer star Abby Wambach, spoke of the need for equality in all things; George Clooney brilliantly and hilariously discussed the pros and cons of Social Media and his passion projects; Donny Osmond didn’t seem to age but was on hand to inspire through singing his song and lastly Thomas Middleditch provided his edgy comedy flare to Adobe’s Sneaks session where they demo future products. Sneaks was certainly _the_ crowd favorite.
  5. Content pacing and the venue.  I have been in the same venue for other vendors (a similar vendor just a year ago); but Adobe seemed to use the space better than others. They leveraged the vendor expo space well to drive traffic to the all important sponsors. Adobe utilized clever attractions such as an oxygen bar, a soccer field, chess board, professional social media head-shots and several other ideas to keep the crowd pacing through the vendor expo.  And there was plenty of comfortable seating for the foot worn pacing that happens at these casino venues (wear comfortable shoes).  Lastly, the content – the vast number of breakouts offered something for everyone.  My session on the email marketing maturity model was well attended with just over 200 participants, which was great showing for the last session of day 1 just before the cocktail party.

Some Facts And Takeaways

  • There were 10,000 people at the event, more streamed the event online.
  • 83% of their Marketing Cloud clients utilize 3 or more solutions in their cloud.
  • 49% of their analytical transactions are originating on mobile devices.
  • The theme was all about “The Experience Era” and positioned that “great experiences start with great content” and that “great experiences are powered by data.”
  • Fireworks CultureRoyal Bank of Scotland discussed the need for organization change to get omnichannel marketing done.  They transformed the organization and previously had said that previously they had a “firework culture.”  See the slide (left) that hilariously discusses that culture, which is what _not_ to do.  They succeed in gaining control, assigning specific journeys to individuals and create specific individual dashboards, shared the learnings across the organization, and implement more testing to drive optimization.   Watch his (Giles Richardson) talk “Becoming an Experience Business”, it is a great recipe on how to get an organization on the same page. And it was rather entertaining.
  • Adobe Campaign introduced subject line optimization, which utilizes, past behavior, natural language processing (machine learning) to suggest the most effective subject lines. Learn more about it here.
  • The big news was around their new device co-op to better identify devices as people.  To date there are five “major brands” that have participated in the beta and at Summit, Adobe opened it up to all participants.  There will be a single consumer opt-out to opt-out of the entire co-op and not individual brands.  Check out the press release.
  • There were many Analytics improvements noted, from better understanding App downloads, to improving content analytics as well as attribution.  There is much to digest and this press release summarizes it well.
  • TV, partnerships and the new frontier of TV Networks and Over The Top (OTT).  Adobe is well entrenched in TV and film, and announced a new comScore measurement partnership but new TV targeting capabilities in the Marketing Cloud. Read more.

CirqueAll and all, it was a great event where I got to catch-up with clients, partners, strike new relationships and catch-up with old industry friends. This not to mention a Adobe Campaign/Merkle small party where we got to see Cirque Du Soleil performances up and close (photo left).

It is conference season, next I am off to the Email Evolution Conference in New Orleans and hope to see you there, or at some show this year.   Until then, all the best,  David … be sure to follow me on Twitter for the latest real-time updates.

Upcoming Webinars From The Relevancy Group

We have a trio of webinars full of great content for you in the upcoming weeks.   The content is all based on research from the The Relevancy Group and offers something for every email marketer.

September 30th, 10am PT, Assessing Your Email Maturity. Adobe & TRG

Join The Relevancy Group and Adobe as we discuss our latest research.  The Relevancy Group CEO David Daniels and Adobe Senior Product Marketing Manager Patrick Tripp will take on a journey that details the differences in email marketing maturity.  Register for free

Evaluating your marketing effectiveness and understanding how you compare to your peers is crucial to any email marketing program. Adobe and The Relevancy Group recently conducted a study that examines email marketing best practices across four key areas: data, content, delivery and strategy. The study also builds upon benchmark data collected for an email self-assessment model that includes three progressive stages of email excellence: Classic, Dynamic and Contextual.
Join David Daniels, CEO and Founder of The Relevancy Group, and Patrick Tripp, Senior Product Marketing Manager at Adobe, to learn:
Key insights gained from the study across email data, content, delivery and strategy
Practical recommendations on how to progress your email marketing strategy
Specific return-on-investment metrics for Classic, Dynamic and Contextual email marketers

Register for free   Listen & Watch The Recorded Webinar

October 13th, 2pm ET, The Value of Multi-channel Real-Time Segmentation. Zeta Interactive & TRG  | Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

October 14th, 11am ET, The Value of Coordinated Multi-channel Marketing for Mid-Market Retailers.  QuickPivot & TRG | Register for free

Attend this webinar and learn how to double the performance of your marketing engine. In this webinar David Daniels will discuss the challenges of cross-channel marketing, and outline the remedies and tactics to successfully coordinate your channels to drive revenue improvement.

The webinar will cover the following topics:

The role, performance and future trend of email marketing
The role of print direct marketing in cross-channel marketing
Tactics to improve organizational collaboration across all channels
The importance of marketing analytics and attribution
The role of technology and services in attaining marketing success
Data integration and segmentation strategies
A framework for succeeding at multi-channel marketing

Speakers include: David Daniels and Paul Mandeville

Register for free