The Relevancy Group Releases the 2016 Edition of their ESP Buyer’s Guide

BOSTON, Feb. 24, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, publishes The Relevancy Ring: The ESP Buyer’s Guide – 2016. The research analyzes eight ESPs (Email Marketing Service Providers) that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive.

In a three-month research process, The Relevancy Group evaluated marketers’ challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers’ goals.

The research finds that Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality.  In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.

“This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors,” said David Daniels, CEO and Founder of The Relevancy Group

The report can be purchased on The Relevancy Group’s website www.relevancygroup.com. An excerpt of this research is featured in Issue 9 of The Marketer Quarterly, a digital magazine that is available for free with registration online www.marketerquarterly.com, as well as through the MQ app on iTunes, Google Play and Amazon.

About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

For Immediate Release                        Contact: Tina Mosetis 516-458-2090 / [email protected]

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

Spring Lake, NJ, December 7, 2015 /PRNewswire/ — The Marketer Quarterly, the digital
magazine for marketers by marketers, is pleased to announce The Marketer Quarterly Email Marketing Award winners. The company accepted award submissions from marketers in over a dozen categories. The award submissions were judged by Analysts from The Relevancy Group, the parent organization of The Marketer Quarterly and Marketing Democracy principal Chris Marriott.TMQ Email Awards Badge

“I congratulate all of this year’s award winners, their Email Marketing Service Providers, Agencies and Partners. I applaud their commitment to delivering relevant and innovative email experiences,” said David Daniels CEO of The Relevancy Group and Publisher of The Marketer Quarterly.

Details about all of these award-winning email marketing campaigns are the cover feature story in Issue 8 of The Marketer Quarterly. To view the e-mail marketing award winners, register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App on iTunes, GooglePlay and Amazon App stores.

The Marketer Quarterly Email Marketing Awards Winners of 2015 are:

  • Best Customer Experience Email: JustAnswer, ESP-Adobe Campaign
  • Best Reactivation Email-Retail: Boden, ESP-Experian Marketing Services & Movable Ink
  • Best Reactivation Email-CPG: Filippo Berio Olive Oil, ESP-Bronto & Colangelo Synergy Marketing (agency)
  • Best Reactivation Email-Consumer: American Home Shield, ESP-Experian Marketing Services & Epsilon (agency)
  • Best Loyalty Email: Marriott Rewards, ESP-Yesmail & Yes Lifecycle Marketing
  • Best Newsletter: Northwestern Mutual, ESP-Zeta Interactive
  • Best Newsletter-Technology: Adobe, ESP-Adobe Campaign
  • Best Daily Deal Email: Gilt City, ESP-eBay Enterprise/Zeta Interactive & Return Path
  • Best Offer Email: Chico’s, ESP-Experian Marketing Services & Movable Ink
  • Best Triggered Email-Hospitality: Marriott International, ESP-Salesforce Marketing Cloud & Merkle (agency)
  • Best Triggered Email-Retail: Ann Taylor, ESP-Experian Marketing Services
  • Best Welcome Email-Airline: Alaska Airlines, ESP-Oracle Responsys & Shaw + Scott (agency)
  • Best Welcome Email-Consumer Product: Icontrol Networks/Piper, ESP-Hubspot & FulcrumTech (agency)
  • Best Welcome Email-Hospitality: Leading Hotels of the World, ESP-Zeta Interactive & Movable Ink & MMGY (agency)
  • Best Welcome Email-Retail: Babies “R” Us, ESP-Epsilon & Certona & Triad Retail
  • Most Innovative Email: DIRECTV, ESP- Experian Marketing Services & RealTime Email by LiveClicker

“We are very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” said Dianna Dilworth, Editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it is making a significant difference in the success of businesses around the globe.”  

About The Marketer Quarterly
TMQ is one of the fastest growing marketing publications in the world, reaching marketing professionals around the world. TMQ publishes each quarter in partnership with The Relevancy Group (www.relevancygroup.com) and features market research, interviews with leading brands, industry trends, case studies and useful industry benchmarks.  Register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App in the Apple, Android and Amazon App stores.

 

The Marketer Quarterly Email Marketing Awards 2015

BOSTON – Sept. 29, 2015 – The Marketer Quarterly Email Marketing Awards 2015

Submit your best email marketing campaigns and be recognized in Issue 8 of The Marketer Quarterly digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, and strategy, among other category specific characteristics.

You may submit multiple entries. To do so, you will need to fill out this form multiple times. Each submission is subject to a $150.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing. The submission deadline is 10/16/15.

Submission Categories:

  1. Best Newsletter
  2. Best Welcome Email/Email Series (i.e. Onboarding, Lifecycle Messages to Convert Actions)
  3. Most Innovative Campaign (i.e. Utilization of Video, Animation, Real-time data)
  4. Best Use of Triggered Email – (i.e. Browse Abandon, Abandon cart, Retargeting)
  5. Best Media Integration – (i.e. Social, Display, Ad Integration, the Marriage of Adtech & Martech).
  6. Best Offer Message (i.e. Coupons, Daily Deal, Promotion)
  7. Best Loyalty Member Email/Offer (i.e. Statements, Offers, Redemption)
  8. Best Customer Experience Message (i.e. Product Reviews, Customer Service, Alerts)
  9. Best Example of Connected Omnichannel Marketing (i.e. Best Message as Part of an Omnichannel Coordinated Campaign, including Offline, Addressable TV, Display, etc.)
  10. Best Subject Line (i.e. Results Oriented, Your Open/Read Rate Has Increased)

Submit your best work today.

The Relevancy Group Releases Industry’s First Buyer’s Guide on Email Marketing Agencies

BOSTONAug. 24, 2015PRLog — The Relevancy Group, a leader in email marketing research and consulting, today released its first ever The Relevancy Ring: Email Agency Buyer’s Guide – 2015. The research analyzes seven email marketing agencies, four Independent Agencies including Alchemy Worx, BrightWave, Merkle and Trendline Interactive and three that are divisions within ESPs (Email Service Providers) including: Acxiom Impact, Epsilon and Yes Lifecycle Marketing. The report sheds light on which agencies provide services that improve the ROI of current email marketing technologies.The Relevancy Ring: Email Agency Buyer's Guide, 2015

The Relevancy Group partnered with a new non-profit foundation A Chance in the World™ to create the analysis criteria for the report. We challenged all of the participants to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation. The Relevancy Group and one of the foundation’s founders, Tonya Pemberton, evaluated these “pitch meetings.” This research was conducted over a period of four months.

“I am thrilled that we are delivering the first ever buyer’s guide dedicated to email marketing agencies,” said David Daniels, CEO and Founder of The Relevancy Group. “This Buyer’s Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors.”

An excerpt of this research is featured in Issue 7 of The Marketer Quarterly, a digital magazine that is free to subscribers with registration at www.marketerquarterly.com. The report can be purchased on The Relevancy Group’s website www.relevancygroup.com.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

Contact
Tina Mosetis
***@verizon.net

G is For Google, My QuickTake on Alphabet

G is for GoogleGoogle is reorganizing under a new umbrella structure called Alphabet, lead by Google co-founders Larry Page as CEO and Sergey Brin as President.

I first met Larry and Sergey when they came into Jupiter to pitch their new search engine.   There is a bit of a funny story to that meeting, but that is a blog or chapter for another day.

Alphabet makes perfect sense.  Google err Alphabet has transformed to deliver something far beyond their original charter. It is much like when a former employer of mine, Apple Computer renamed and re-branded as a broader but yet simpler Apple, Inc.

The genius of GOOG, err Alphabet is that there are so many opportunities for their brilliant minds to contribute to our culture, economy and wellness. Is S for Stem Cell? Read the promise and potential of what Larry wrote in his blog “Good examples  [of Alphabet] are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation.”

Larry and Sergey have long innovated and it is fantastic to see a business as successful as what we once knew as Google not rest, but rather continue to change and innovate.  That is the new American Business Dream … keep on adding and innovating.

As a CEO of two much smaller businesses The Relevancy Group and The Marketer Quarterly, my companies work together and share synergies, but even alone the deliver their own value.  I am lower case version of Alphabet, but I am so inspired by this change at Google as any entrepreneur should be.

Bravo Larry and Sergey!  Well done, until we meet again.

The Relevancy Group Expands Research Coverage Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

For Immediate Release                                Contact: Tina Mosetis, Tel: 516-487-5866/[email protected]

The Relevancy Group Expands Research Coverage

Promotes Nicholas Einstein to Vice President of Research, Principal Analyst

July 21, 2015 (Boston, MA) – The Relevancy Group, a leader in email marketing research and consulting, announces expanded coverage and staff with the appointment of Nicholas Einstein to Vice President of Research, Principal Analyst. Expansion of services includes Social Relationship Marketing, Identity Marketing Management and expanded RFP services.

Customer demand and industry trends have led to the formal expansion of three critical coverage areas for The Relevancy Group including:

–       Identity Marketing Management: DMPs, Known, Unknown, Identity Realization. The marriage of MarTech and AdTech. Peggy Reinders, Principal Analyst will analyze this market and develop a new buyer’s guide.

–       Expanded RFP Consulting: Expanding beyond ESP (Email Service Providers) RFP’s (Request For Proposal). The Relevancy Group continues to invest in its consulting business unit, with Orlando Tirado as new head of sales.  Led by Chris Marriott, VP of Consulting and Principal Consultant, TRG represents tens of billion emails out to bid annually. “We have a non-biased scorecard driven process, that ensures the users decide on the vendor,” said Mr. Marriott.  “We’ll extend this methodology to channels beyond email,” said David Daniels, CEO and Founder of The Relevancy Group.

–       Social Relationship Marketing:  Social Management, Listening, Execution, and Advertising.  Nicholas Einstein will continue to listen and drive market innovation in this industry.  A buyer’s guide is planned in the coming months.

Newly Appointed VP of Research and Principal Analyst, Nicholas Einstein brings over 15 years of experience to The Relevancy Group where he will guide and manage the research agenda as well as continue to focus on email and social relationship marketing technologies. Previously, Nicholas was the Vice President of Customer Success at SocialChorus- an Advocate Marketing platform. Prior to that, Einstein was VP of Professional Services at Extole, a referral marketing platform. At RealNetworks, Nicholas managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).  Read more about Nicholas http://www.relevancygroup.com/our-team/nicholas-einstein.

Daniels adds “Nick has been an indispensable member to our business for the last two years.  His contributions have elevated our data sciences, research methodology and client relationships. Nick has the essential background to assist in growing the research footprint of The Relevancy Group.”

“It’s an exciting time in the evolution of digital marketing and I’m thrilled to apply my skills and background in a leadership role with The Relevancy Group, itself a leader and guiding star in the digital marketing universe,” said Nicholas Einstein, VP of Research & Principal Analyst, The Relevancy Group.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process.  Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

Subscribe to The Marketer Quarterly, featuring excerpts of The Relevancy Group research, free with registration.   http://www.marketerquarterly.com/subscribe

“The Value of Multi-Channel Real-Time Segmentation” New Research From The Relevancy Group

Read The Release on PR News Wire

For Immediate Release                        Contact: Tina Mosetis, Tel: 516-487-5866, Email: [email protected]

Zeta Interactive Releases New Research Report conducted by The Relevancy Group; Confirms Email as Most Effective Channel in delivering ROI; Cites High Value in Multi-Channel Real-Time Segmentation and Scoring

July 14, 2015 (Boston, MA) – Zeta Interactive, the leader in data-driven Marketing across the Customer Lifecycle, today, announced the release of a research report conducted in partnership with The Relevancy Group..    The new report, which surveyed 300 marketing executives, “The Value of Multi-Channel Real-Time Segmentation” underscores the value of capitalizing on real-time data.  According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

David A. Steinberg, CEO of Zeta Interactive says “The research we do is critical to keeping our clients up to date on the latest trends and findings and furthering Zeta’s position as a thought leader in real-time scoring and ‘fast data’. Strong partners like The Relevancy Group help us create compelling research that enables our clients to move their businesses and customer relationships forward.”

“The challenges explored in this survey get to the heart of topics that many marketers find critical to driving their businesses. We are proud to partner with Zeta on this research and look forward to watching these results help drive marketing impact'” said David Daniels, CEO and Founder of The Relevancy Group.

Highlights of the Report/Survey Findings Include:

-Email is the most effective channel to drive revenue. 91% of participants view email as the most effective channel to move the sales needle.  E-mail ties consumer identity together across channels and is the mechanism utilized to drive real-time segmentation through multichannel data.

Nearly a quarter of marketers state they don’t have adequate staffing resources and marketing organizations unfortunately remain siloed preventing marketers from consolidating multiple marketing channels to one vendor. Just 25% of marketers’ state there is central ownership across all marketing channels while 56% of marketers wish to consolidate their vendors across all channels.

Marketers are becoming increasingly data-driven.  Analytical services that help develop measurement and attribution models to assist with strategies/tactics. Analytical services that help develop measurement and attribution models are the most valuable services according to 40% of marketers surveyed.

Marketers lack the tools to capitalize on the explosion of data and marketing touchpoints.  25% of marketers use some form of real time data to drive segmentation and targeting but the vast majority are not able to centralize customer data from across channels and recognize customers in a single record.

Granular measurement of return on marketing spend remains out of the reach of most marketers.  Only 21% of marketers surveyed leverage multichannel attribution models, leaving 79 % to rely on potentially spurious conclusions that fuel poor media buying decisions.

Steinberg notes, “Marketers must measure what they invest on marketing.  Measurement in general and attribution modeling specifically are necessary to drive multi-channel value and get the best offer to the best buyer at the most optimized time. It’s vital to accurately measure campaign performance through all stages of the customer journey, in all channels, and to use this data to inform ongoing optimization. Marketers who are serious about attribution have the information they need to make smart marketing decisions and make a compelling business case to expand budgets.”

The fifteen page report, written by David Daniels and Nicholas Einstein of The Relevancy Group and co-written by John D. Polcari and Amy Jones of Zeta Interactive is available with registration at the following link: http://info.zetainteractive.com/value-of-multichannel-real-time-segmentation 

A webinar detailing the findings of this research will be hosted on August 6th at 2PM EDT, register for the webinar here.

###

About Zeta Interactive | www.zetainteractive.com

Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates rich data, advanced analytics and machine learning to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the data, analytics and marketing technology sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI.; Scottsdale, AZ; Middlesbrough and Bristol, UK.

About The Relevancy Group, LLC | www.relevancygroup.com

Founded in 2010, The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. Working with the leading brands, vendors, startups and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategies and tactics. The Relevancy Group publishes research on email, social, mobile, display, data management, digital marketing, wearables, and the Internet of Things, as well as publishes The Marketer Quarterly, www.marketerquarterly.com the free digital magazine for marketers by marketers.