UK Votes to Leave the EU – David Daniels Live Blog

UK Votes to Leave the EU – David Daniels Live Blog

UK-EU2:16am ET 6/24/16 – UK Votes to leave the EU, The UK has voted to leave the European Union after 43 years in a historic referendum.  Leave won by 52% to 48% with England and Wales voting strongly for Brexit, while London, Scotland and Northern Ireland backed staying in the EU.  UKIP leader Nigel Farage hailed it as the UK’s “independence day” but the Remain camp called it a “catastrophe”.  Read More

2:27am ET 6/24/16  David Daniels writes … Democracy is a lovely thing, but UK leaving the EU will shake up world wide markets, at 2:27am ET on 6/24/16, The Hang Seng is off 959 or about 5% and The Japan Nikkei is off 1286.00 or about 7.92%; early morning trading indicates that markets may/should be closed as SHORTs are raining down right now. (I am not giving stock advice), just reporting the facts of the UK EU exit and Asia markets at this time.  Asia Market Data

2:40am ET 6/24/16  The UK currency (sterling/pound) is taking a beating. The pound is now below 1.37 exchange to US dollar, floor has been 1.34 Follow that 

3:09am ET 6/24/16 Markets are down around from -5% to -9% at this time when the UK markets open, and that site link is down right now … stay tuned.

3:16am ET 6/24/16 hearing that we are waiting on Prime Minister, David Cameron to come out and resign his post because of these measures, this will have tremendous impact not only locally but globally.

3:21am ET 6/24/16 Prime Minister, David Cameron has made tremendous progress in his tenure with equality.  He fought this campaign, thought that UK is better inside the EU union, and the UK people took a different path, but “I do not think that I should be the next captain” to steer them to this choice.  “Delivering Stability will be important, The Bank of England are taking Steps.”   “I have told the Queen … when to act on Article 50”  “Britain is a special country, … and “I love my country and will do what I can do for my country.”   UK Prime Minister Steps Down.

3:40am ET 6/24/16 Labour reaction to Cameron’s resignation, Angela Smith, a Labour MP,  tells the Telegraph: “Labour needs now to show that it can offer constructive opposition in what is going to be a period of terrible political and economic instability for the country. We need leadership that will do that and commit to the very difficult task of helping to unite a very seriously divided nation.”

3:47 AM ET 6/24/16 – Mark Carney, Governor, Bank of England (a US man) – talks about raising “$130 billion pounds raise recently and $600 billion pounds of liquidity plus we will add $250 billion pounds additionally if needed. We promise to function in short-term volatility.  That economy will adjust to new trade over time.”  paraphrasing, but there is access to capital and clearly an injection of it to the market immediately.   Market panic? gold is up.

4:08 AM ET 6/24/16 – EU in Country Markets, France and Germany are down – France CAC40 is off-7.99% today, Germany DAX is off 6.17% and UK FTSE is down at this time at -4,71%  They need help but at what cost? margin?

The Relevancy Group Announces First of its Kind Research on Identity Management and People Based Marketing

BOSTON, June 7, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, announces a new research report, State of Identity Management and Five Tips to Optimize in 2016.’ The Relevancy Group’s research evaluates the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing. In the first of its kind research the report determines which method of Identity Management is most effective in driving revenue.

Marketers are rapidly beginning to deploy Identity Management, which is the ability to establish and manage user identity across devices and channels, online and offline, whether using known and/or anonymous user data.

Co-author of the research and The Relevancy Group Principal Analyst Peggy Reinders, said, “Identity Management is necessary to enable People-Based Marketing, which involves targeting a specific individual across channels and devices, as well as more accurately finding look-a-like audiences.” Reinders added, “Identity Management also empowers a more accurate attribution and accounting of marketing results across Everychannel.”

The Relevancy Group CEO, Founder and co-author of the research, David Daniels stated, “I am thrilled to expand our research coverage area into this exciting area of Madtech, which is the phrase that we use to classify the marriage of Adtech and Martech. We are seeing tremendous marketer adoption of Identity Management technologies and significant investment from the vendor community.”

The report features a survey of 301 executives including data on key industries such as Financial Services, Media/Publishing, Retail and Travel/Hospitality. The paper is 6 pages with 4 graphics, 1673 words and is available for $499.00 or a discounted rate as part of The Relevancy Group Subscriber Series. For more information visit http://www.relevancygroup.com/shop.

About The Relevancy Group, LLC | www.relevancygroup.com | @RelevancyGroup

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum of 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers, The Marketer Quarterly, that is available for free with registration online www.marketerquarterly.com, and through the MQ app on iTunes, Google Play and Amazon.

The Marketer Quarterly Issue 10 – The State of the Union, 2016

Issue 10 of The Marketer Quarterly, the digital magazine for marketers by marketers is now available online and via The Marketer Quarterly apps.

The Marketer Quarterly Issue 10Given it is an election year, we take a look at political marketing in 2016.  We also take a look at the state of the marketing union with an excerpt of The Relevancy Group trend reports on email marketing, social marketing and identity management.

There are fantastic CMO interviews with Heineken and Hilton and we also go deep with Benjamin Moore and Hotels.com

Get the this issue with a free subscription.

Recapping Oracle’s Modern Marketing Experience

By Peggy Reinders  Principal Analyst – The Relevancy Group

For years I’ve been listening to my husband talk about Oracle Open World. Ever since he joined the Business Intelligence Consulting industry 20 years ago, he’s been religiously attending the event and bragging about the concerts at Treasure Island.

Oracle MMEI, on the other hand, have been part of the Digital Marketing industry for 18 years. This includes working for the famed DoubleClick in New York City back in the early days of Internet advertising.

Our industries have been siloed for years. Digital marketing people don’t generally work with data warehousing people. But in 2014 Oracle acquired BlueKai. And that’s when I turned to my husband and said, “Our worlds are colliding!”

So last week it was my turn. For the first time I attended Oracle’s Modern Marketing Experience in Las Vegas. And quite the experience it was! We heard a fantastic keynote from CEO Mark Hurd who talked about corporate revenue growth coming from “share shift” as opposed to market growth. And the 3 keys to share shift? Lower prices, better products, or better service.

We also heard from Troy Carter, a talent manager in the music industry as well as tech entrepreneur. Troy helped catapult Lady Gaga’s career to legendary success. He credits “artistic democracy” to the rise of social platforms like YouTube, Facebook, and Twitter which allowed Lady Gaga to reach audiences outside of radio. He ended by saying that “People remember how you made them feel. You need to nurture that relationship.”

Oracle Social LoungeIn addition to hundreds of sessions from well-known brands such as Lexus and Intuit, we also had a social lounge with nitro coffee on tap! And musical performances from Bastille and the GooGoo Dolls.

But the biggest takeaway from Oracle’s Modern Marketing Experience was recognizing the position they’re in to potentially lead the Marketing Cloud providers with their breadth of integrated products. Over the last several years, Oracle has been acquiring industry-leading best of breed technology and data providers. And the depth and strength of their product offerings really came through at the event.

Last week Oracle announced their integration between Maxymiser and Responsys. They also announced the ability for Responsys customers to leverage their Business Intelligence product to allow for easier performance reporting (hello BI husband!). If “share shift” will drive growth, Oracle’s product suite can help organizations nurture their customer relationships through better products and service. If they continue to integrate their acquisitions, Oracle’s full tech and data stack could be poised to lead the marriage of AdTech and MarTech. Better yet, that union will ultimately drive marketers to fulfill the holy grail of one to one marketing. Exciting stuff for marketers like me that have been waiting for this moment for almost 20 years!

Great job with the Modern Marketing Experience event Oracle! My first experience was a memorable one.

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Email MarketingEverychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity MarketingIdentity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social MarketingSocial Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following:

How to Calculate Email Subscriber Value

email valueIn recent Relevancy Group survey we found that just 30% of email marketers surveyed knew the value of their email subscribers/value of their address.  This is a critical metric for any email marketer to know. Why?  It is necessary for a few reasons.

  1. Bench-marking your progress to industry peers.  The DMA has stated that for each dollar spent on email it delivers about a $40 dollar return.  Understanding email subscriber value will help you determine which subscribers are profitable and driving revenue and which might require more engagement.
  2. Acquisition costs.  It is impossible to know which acquisitions are performing best without understanding the costs that those sources are having on the potential value they drive.
  3. It is your currency.  The third and most important reason to know the value of your email subscribers is that this number is your currency to gain more budget dollars.  No doubt the valuation will get your coworkers and bosses attention and is an important proof point to the ROI (Return on Investment) of your efforts.

Email Value CalculatorHow to approach determine subscriber value?  There are several ways, the most basic is understanding the cost that it took you to acquire them – they are at least worth that much.  The other is to divide revenue into your active email subscribers, those that are engaged over a specific period of time.  But that too can be rather general.   What we’d suggest is downloading our Email Valuation Calculator that we developed in partnership with The Email Experience Council.  Download the Email Valuation Calculator for free with registration, which was featured in the book ‘Email Marketing an Hour a Day.’

We’d love to hear your progress, talk back to us here or on Twitter with me @emaildaniels or with our research team @relevancygroup. Subscribe to our email newsletter.

Adobe Summit 2016: A Fantastic Experience

Adobe SummitAs an industry analyst I have been going to large vendor events for decades.  I am happy to report that the Adobe Summit last week in Las Vegas was one of the best, if not the best events of this type that I have ever attended.

The summit came just after Adobe’s impressive financial results, which certainly added to the positive buzz at the event.  They did a handful of things very well.

  1. They introduced a slew of new products, but the demos and product intros did not come across as a Sales pitch, but instead as mechanisms to enrich the experience and assist marketers.  This was in part to do with the presenters themselves as well as their ability to demo live software when it was needed.
  2. It is hard to get clients to come forward and speak about their challenges and wins, but even harder to find a clients that are also great speakers. Here they did a fantastic job of recruiting client speakers that had great stories but were also expert story tellers. Some notable examples are Richard Dickson of Mattel, Giles Richardson of RBS and Deborah Wahl of McDonalds to name a few. Watch their sessions to see if you agree.
  3. Often these Marketing Cloud providers focus too far into the future.  While Adobe did have the obligatory Tesla drive on stage to show digital app integration to improve drive through ordering, much of the focus was on practical examples for the here and now. Instead of boring interviews with services partners on how these innovations manifested, they demo’d them in mock store fronts and simply gave a tip of the hat to the partners. As they continued to push the importance of the client experience, they actually delivered a very fine experience.
  4. Just enough celebrity to inspire and provide laughs.  Soccer star Abby Wambach, spoke of the need for equality in all things; George Clooney brilliantly and hilariously discussed the pros and cons of Social Media and his passion projects; Donny Osmond didn’t seem to age but was on hand to inspire through singing his song and lastly Thomas Middleditch provided his edgy comedy flare to Adobe’s Sneaks session where they demo future products. Sneaks was certainly _the_ crowd favorite.
  5. Content pacing and the venue.  I have been in the same venue for other vendors (a similar vendor just a year ago); but Adobe seemed to use the space better than others. They leveraged the vendor expo space well to drive traffic to the all important sponsors. Adobe utilized clever attractions such as an oxygen bar, a soccer field, chess board, professional social media head-shots and several other ideas to keep the crowd pacing through the vendor expo.  And there was plenty of comfortable seating for the foot worn pacing that happens at these casino venues (wear comfortable shoes).  Lastly, the content – the vast number of breakouts offered something for everyone.  My session on the email marketing maturity model was well attended with just over 200 participants, which was great showing for the last session of day 1 just before the cocktail party.

Some Facts And Takeaways

  • There were 10,000 people at the event, more streamed the event online.
  • 83% of their Marketing Cloud clients utilize 3 or more solutions in their cloud.
  • 49% of their analytical transactions are originating on mobile devices.
  • The theme was all about “The Experience Era” and positioned that “great experiences start with great content” and that “great experiences are powered by data.”
  • Fireworks CultureRoyal Bank of Scotland discussed the need for organization change to get omnichannel marketing done.  They transformed the organization and previously had said that previously they had a “firework culture.”  See the slide (left) that hilariously discusses that culture, which is what _not_ to do.  They succeed in gaining control, assigning specific journeys to individuals and create specific individual dashboards, shared the learnings across the organization, and implement more testing to drive optimization.   Watch his (Giles Richardson) talk “Becoming an Experience Business”, it is a great recipe on how to get an organization on the same page. And it was rather entertaining.
  • Adobe Campaign introduced subject line optimization, which utilizes, past behavior, natural language processing (machine learning) to suggest the most effective subject lines. Learn more about it here.
  • The big news was around their new device co-op to better identify devices as people.  To date there are five “major brands” that have participated in the beta and at Summit, Adobe opened it up to all participants.  There will be a single consumer opt-out to opt-out of the entire co-op and not individual brands.  Check out the press release.
  • There were many Analytics improvements noted, from better understanding App downloads, to improving content analytics as well as attribution.  There is much to digest and this press release summarizes it well.
  • TV, partnerships and the new frontier of TV Networks and Over The Top (OTT).  Adobe is well entrenched in TV and film, and announced a new comScore measurement partnership but new TV targeting capabilities in the Marketing Cloud. Read more.

CirqueAll and all, it was a great event where I got to catch-up with clients, partners, strike new relationships and catch-up with old industry friends. This not to mention a Adobe Campaign/Merkle small party where we got to see Cirque Du Soleil performances up and close (photo left).

It is conference season, next I am off to the Email Evolution Conference in New Orleans and hope to see you there, or at some show this year.   Until then, all the best,  David … be sure to follow me on Twitter for the latest real-time updates.