Marketers spend billions buying location data to better target consumers on mobile devices, but a new law proposed in NYC would put an end to all of that.
The New York City Council has proposed a bill that would prohibit telecommunications carriers and mobile apps from sharing a user’s location data with another person, if the location is within New York City.
The City’s Department of Information Technology and Telecommunications would enforce the prohibition, which would be $1,000 per violation with a maximum penalty of $10,000 per day per person whose location data was shared unlawfully. This bill would prohibit anyone who receives location data from sharing it with another.
Citizens would also have the right to take action against telecommunications carriers and mobile app developers that break this law.