The Relevancy Group Releases New Research on AI and Device Marketing

The Relevancy Group releases new Research Report covering AI

Finding include 87% of marketers reallocate time saved by using AI to drive growth

BOSTONApril 4, 2019PRLog — Today, The Relevancy Group, a leading research and advisory firm released it’s latest research titled “Device Marketing: The impact of IoT, AI and AR on Marketing in 2019.” The report delves into the origins of using the Internet of Things (IoT) for to market to consumers, the evolution of this trends and the realities of the consolidation of device-marketing today.

David Daniels, Founder and CEO of The Relevancy Group said “Artificial Intelligence and the Internet of Things have been in the media frequently over the past few years. With our new research we dig into the use of the IoT, AI and AR, but go beyond usage to identify how Marketers are using these tools to crate time and process efficiencies to improve other areas of their business. I’m excited about the fresh approach this research offers.”

The research shows that the adoption of AI not only directly improves performance and the customer experience, but it also opens the door for reallocation of resources to improve other areas of performance as well. Some insights shared in the report include:

·     When marketers were asked If they could save time by eliminating the manual processes (content selection, HTML development, proof testing, etc.) from the email operations by introducing AI, 87 percent said they would allocate their free time by prioritizing program planning expansion and strategy.

·     The second priority for marketers using time savings from AI implementation is to create “a plan to focus more on data analysis.”

·     The third priority that marketers said they would focus on, is subject line optimization.

·     Segment refinement and list cleaning came in at a close fourth.

The full report can be purchased at http://www.relevancygroup.com/shop/device-marketing-the-impact-of-iot-ai-and-ar-on-marketing-in-2019

About The Relevancy Group:www.relevancygroup.com

Founded in 2010 and led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. Our tenured team are trusted advisors to leading technology vendors and familiar brands. The Relevancy Group delivers a series of original research, custom research, lead generation and advisory services. Our Relevancy Ring Buyer’s guides are highly sought after and have been proven to help marketers and vendors alike. We also publish the digital magazine for marketers by marketers, The Marketer Quarterly (http://www.marketerquarterly.com/). Free with registration online, and through the MQ apps (http://www.marketerquarterly.com/blog/introducing-the-marketer-quarterly-apps)on iTunes, Google Play and Amazon. Follow @TMQ_Magazine (https://twitter.com/TMQ_Magazine)

Contact
Jeanniey Mullen
***@relevancygroup.com

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