Webinar on Consumer Email Marketing Behaviors

Webinar: Handle with Care: Consumer Email Marketing Behaviors

Join The Relevancy Group’s CEO & Founder David Daniels and VP of Research Nicholas Einstein on 2/22 at 1PM when they will take you through this latest research.

We wilWebinar Wednesdaysl Answer these key questions and more:
– Is email still a pervasive communication tool and if so are millennials utilizing it?
– On which devices is email consumed?
– What are the primary concerns for consumers when getting email marketing messages?
– What drives email marketing subscriptions and how many brands do consumers subscribe to?

We’ll talk relevance and what consumers love and hate about the email inbox and email marketing messages. This webinar is based upon new research from The Relevancy Group. Register today and get a copy of the webinar recording which contains new consumer data.


Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference

Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference

Dianna Dilwothby Dianna Dilworth

When you think of the Iberian Peninsula and digital conferences, one town comes to mind: Barcelona, home of the Mobile World Congress. But the government of Portugal didn’t get the memo. Lisbon is hosting the Web Summit this week for the first time (it’s previously been held in Dublin) and 53,000 plus people from 166 countries showed up.

Droves of Portuguese youth stood in lines wrapped around the FIL arena for hours on Monday night and it wasn’t to see Radiohead or Beach House. WebSummit LinesThey were lined up to hear politicians discuss economic policy and the role that technology will play in the future.
The prime minister of Portugal, the president of the United Nations and the mayor of Lisbon were among those that took to the stage to talk about the future role that technology will play in the global economy. (The live stream of the event drew one million viewers, according to conference organizer Paddy Cosgrave, founder/CEO of Web Summit).

The consensus on the stage: governments need to commit to creating the framework that opens the way for innovative technologies to succeed in all aspects of society. The Portuguese government is putting their money where their mouth is: Portuguese Prime Minister António Costa revealed a public fund of 200 million Euros designed to attract the best investors to help Portuguese start-ups become more global.

Web SummitBut tech innovation is not going to come over night in Europe where there are 28 different digital markets due to differing laws, unlike the US where there is one. Resistance to one true digital market is a problem for startups who can’t afford the cost of legal compliance issues against the big tech players, said José Manuel Barroso, Non-executive Chairman, Goldman Sachs International and former Prime Minister of Portugal and former president of the European Commission, arguing that European governments could do more to help.

To inspire European technology entrepreneurs, the conference programmers brought out the tech heavyweights and Hollywood actors. Leaders from Facebook, GE, Tinder, LINE Corporation, Reddit and even Hollywood actor/entrepreneur Joseph Gordon-Levitt
Director, Founder, hitRECord, took to the stage to talk about digital disruption.

Facebook- Web SimmitFacebook CTO Mike Schroepfer opened up the show with the first official keynote on Tuesday morning revealing the social network’s plans for the next 10 years. Facebook’s plans are centered around connectivity (for the 4.1 billion people on the planet that don’t currently have access to the Internet), artificial intelligence and virtual reality. Schroepfer discussed both the challenges and advances of machine learning and why robots are still a long way from being as intelligent as humans. He also showed some pretty impressive advances in virtual reality, like how Oculus and robotics combined are helping people that have lost the ability to walk, reactivate neurons that weren’t damaged so that they can walk again.
When it comes to advertising, leaders from the space discussed that while digital has disrupted transmission, storytelling is still at the core of all good messaging. Facebook CMO Gary Briggs said that while fundamentally you still have to get to the core of what the story is, the number of executions you have to build and how fast you have to build these iterations has changed. He also pointed out that today brands have the ability to target to much narrower audiences stressing the importance of knowing who you are talking to.

Maurice Levy Chairman & CEO, Publicis Groupe concurred that digital has changed the speed with which advertisers must work, and said that data is changing how advertisers understand their audiences. Still, he stressed that machines could never replace human creativity.

Amnesty International’s Secretary General, Salil Shetty, spoke about the importance of privacy Facebookin an ever more connected world. While he praised the advances of technology (the group used drones and crowd sourcing to help expose human rights violations in Darfur and they have also live streamed living conditions of Syrian refugees to help raise money, he also pointed out the dangers lack of privacy presents – dictators running the show and jailed journalists to name a few.

In a debate with Shetty, technologist Robert Scoble (who went glove to glove while outfitted in VR glasses) played devil’s advocate arguing that people will be willing to give up privacy in order to benefit from the bells and whistles that VR has to offer. He says people will be willing to let devices access their LinkedIn page so that you can see who people are on their VR glasses or contacts as you walk by them at a conference or give access to your camera so that you can see guided pathways to the bathrooms with the shortest lines in the baseball stadium and so that your hotdog can be delivered to you.
Whether we’ll be wearing VR gear while riding in self-driving cars to our offices that are half staffed with robots, remains to be seen. The startups that filled the massive halls might influence the direction it goes in, or they might not. What is clear is that Lisbon wants a piece of the tech business and they rolled out the red carpet to prove it. From Web Summit check in desks at the airport and billboards plastered throughout the city to parties in the Barrio Alto (whose hills will give any San Franciscan a run for their money) and packed subways and the news radio in the taxis, one thing was clear: everyone in Lisbon was abuzz about Web Summit.

“The is not the new Silicon Valley. This is Portugal,” read a billboard outside of the FIL, boasting nationwide broadband 400million Euro for co-investments with business angels and VCs, as well as tax benefits. “We rolled up our sleeves to take businesses global since the 16th century and we’re doing it again.”

Webinar Wednesday’s from The Relevancy Group

Join The Relevancy Group every Wednesday for a free webinar on different marketing topics.Register, all events will be recorded so you can hear it later. Webinar WednesdaysAll Webinar Wednesday’s start at 1:00PM ET. Register for these are the upcoming webinars.

10/19 – The Email Agency Buyer’s Guide 2016. A Presentation of The Relevancy Group’s 2016 Email Agency Buyer’s Guide. The guide analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. We will be discussing agency services market trends.

10/26 – The Value of Adaptive Content: Tactics to Optimize Email Marketing. Join this free webinar with The Relevancy Group’s David Daniels and PowerInbox’s Jeff Kupietzky present new data on the value of adaptive content. You will learn: New data on email marketing trends, Details on contextual marketing, Value and ROI models when implementing contextual marketing and more.

11/2 – The Value of Competitive Intelligence. Based on new first of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications (CIA), and implement a systemic process to harness the value of such insight.

11/9 – Post Election Holiday PlanningLeveraging the latest consumer data from The Relevancy Group we look at the potential impact that election results have on holiday spending. We will be joined by Zeta’s head of strategy Andrea Orvis-Holden who will be discussing holiday strategies and reacting to our latest consumer survey data. 

12/7 – The Value of Email Delivery, Data, Insight, & Analysis. Principal analysts from The Relevancy Group will be joined by senior executives from 250ok to explore the state of email deliverability in 2016, and to discuss the challenges and opportunities enterprise marketers currently face.

1/25 – The Value of Adaptive Content: Tactics to Optimize Email Marketing. Join this free webinar with The Relevancy Group’s David Daniels and PowerInbox’s Jeff Kupietzky present new data on the value of adaptive content. You will learn: New data on email marketing trends, Details on contextual marketing, Value and ROI models when implementing contextual marketing and more.

Dreamforce 2016 by Peggy Reinders

by Peggy Reinders

May the force be with you! With Dreamforce that is. Marc Benioff and his conference team are a force greater than the Jedi to reckon with. Each year the content, products, and vibe keep getting better. There’s no need to awaken the force – it’s always present in the feel-good powerhouse Marc has built.

DreamforceThis year’s theme was two-fold. ‘Become a Customer Trailblazer’ (by using Salesforce products to connect to your customers in a new way) and ‘Be Your Best’ (in other words, slow down and be mindful!)

As an Analyst covering customer identity management (the integration of Adtech and Martech or #Madtech), I was excited to learn about their current position with Advertising.  In comparison to other cloud providers, Adtech has not been their strong suit, so the timely acquisition of Data Management Platform Krux made things that much more interesting this year.

As a mindful practitioner trained in the Mindful Schools curriculum, I was also eager to see how mindfulness and meditation would be integrated into the fabric of the event.  We’re used to seeing mindfulness at events like Wisdom 2.0.  But Dreamforce?

In the spirit of present moment awareness, here’s what caught my eye at #DF16.

  1. Salesforce Einstein: Albert Einstein was everywhere- the mascot, the quotes, and in the product. Salesforce Einstein (the product) is an artificial intelligence platform intended to be your personal data scientist. In the sales cloud, Einstein can combine data from email, calendars, social platforms, salesforce, etc. and predict which leads a salesperson should call first based on probability of close rate.  In the marketing cloud, Einstein can create predictive journeys.  Predictive modeling is not new to marketing. But what sets Einstein apart is the ability to make predictions based on images. If I were to post an image to Facebook of my tattered Aldo boots, Einstein could see the image in Salesforce Social Studio, recognize it as an Aldo shoe, and then recommend to Aldo that they send me an email asking what happened to my boots. Pretty cool stuff for a frequent Aldo shoe buyer like myself!
  1. Lightning: Living in San Francisco, I was excited to learn about Lightning because it’s something I rarely see these days! With all the hype, bottom line is that Lightning allows you to build apps without code, provides a consistent look and feel across the cloud products (sales, service and marketing), and enables single sign on across all three interfaces.  Hmmm….. not as exciting as I had hoped.  Although ease of use (and speed as Salesforce would say) is still very important in the integrated product world.
  1. Krux/Advertising Studio: Mum was the word on the Krux acquisition.  There were logo placements in powerpoints, but little conversation about how they’ll fit into the Salesforce family.  The deal closes in Nov so we should expect to hear more then. Krux aside, Salesforce did a nice job showcasing their current Advertising Studio integrations.  What started out as Facebook now includes LiveIntent, Google, Instagram, and Twitter.  LiveIntent was the popular partner at the show.  Their identity based platform unlocks the addressable media channel in email newsletters.  As someone who worked on the original version of a similar product in 2000 (DARTmail for Advertisers/DARTmail for Publishers), I was happy to see that the benefit of integrating advertising with email is finally coming to fruition.  #Madtech
  1. Mindfulness: I never imagined I’d be walking through the Dreampark and would run into an Engaged Mindfulness Zone.  Buddhist monks were leading a meditatiDreamforce monkson session and I loved it!  This year Dreamforce was filled with mindfulness sessions, a meditation room, and even a day of compassion to help people learn about the benefits ofmindfulness.  The most mindful moment happened during Benioff’s keynote as he touted the need for mobile software and being connected.  He asked the crowd to raise their hands if they had a smart phone.  The only ones not to raise their hands were the monks!  “Oh, the monks are not raising their hands. They do not do more than one thing at a time. They’re breathing and relaxing. Saddest moment of the keynote,” he said.  Ha! Sad, but funny.

Another Dreamforce under my belt!  Oncedreamforce again, I came away educated, connected, mindful, and inspired to make the world a better place.  A big thanks to Marc and the entire Dreamforce team.

Until next time!


Join us at The Email Innovations Summit

Join David Daniels and Nick Einstein from The Relevancy Group at The Email Innovations Summit in Las Vegas May 17-19.  Nick will be leading a panel on email innovation, including
managing email identity across channels to explore new marketing and advertising opportunities.

Join us at booth 307 and reach out in advance to schedule 30 minute complimentary “Ask The Analyst” inquiry meetings.  Contact us to reserve your time.

REmail Innovations Summitegister with our discount code and get 20% the price of admission.  Enter promotion code RELEEI20 in the promotion code field.

We hope to see you there.

Recapping The Adexchanger Programmatic I/O

by Peggy Reinders, Principal Analyst – The Relevancy Group

programmaticioJohn Ebbert and his team did it again. The Adexchanger Programmatic I/O last week was a fantastic event. This time it was in my hometown of San Francisco.

I’ve known John for about 6 years, dating back to my days at General Mills. I was fortunate to have attended the first 4 Programmatic I/O events as well as the first Industry Preview event when John was getting them off the ground. From the first Programmatic I/O at the New York Historical Society to the most recent at the Westin St. Frances in San Francisco, one thing that stands out is John’s ability to compile fantastic content.

More often than not, after attending a conference, I walk away feeling like I didn’t learn anything new. “Same old-same old. Why do I even attend these shows….”

John has a unique ability to get good people to speak about engaging and cutting edge topics. This rang true at the San Francisco event. We heard about Programmatic TV, header bidding, programmaticio2and political digital marketing. He even had a Professor from Stanford that provided an academic approach to designing online marketplaces. Instead of getting George Clooney or the cast of Silicon Valley to draw people in, John has a way of drawing in real people with interesting content. Not many conferences can claim that. As someone who’s programmed conferences before, it’s not an easy task to pull in compelling speakers with compelling content! John has a gift for doing so. And if you’ve met him, you’ll understand why. He’s a genuine, honest, down-to-earth, and simply good guy.

In the spirit of learning new things, here’s what I found to be interesting at #PROGIO.

1. Netflix is a testing machine! They use a conversion model for attribution, which estimates the incremental value of a marketing impression in causing a conversion. Using incrementality-based algorithms, they optimize based on the probability that I signed up with an ad vs. without. This is a model they developed themselves.
2. Ad fraud should be re-named invalid traffic! Moat, a company that helps measure view ability, does not use the term fraud because fraud is associated with criminal activity, which can be confusing and scary for marketers. Moat looks at valid traffic as traffic delivered to a human. So the opposite is true- any traffic delivered to a non-human or bot should be called invalid traffic. Not a bad idea!
3. Facebook Atlas is still alive! I’ve read countless articles about the demise of the Atlas product. I was happy to hear Facebook present their perspective. According to Facebook, they built Atlas features for where the world is going, not where the world is today. Given that people-based marketing is still coming to fruition, the market timing may be a little off for such an advanced tool. Reminds me of DoubleClick Boomerang, the early version of retargeting that never made it off the ground due to privacy concerns.
4. Deloitte Disappointment! I had high hopes for the fireside chat with Andy Main, CEO of Deloitte Digital. Deloitte, Bain, Accenture and other big time consulting firms have been making the move towards digital marketing services. These firms have long standing partnerships with Oracle, Salesforce, and the other big cloud players, which makes the move disruptive to the industry, agencies in particular. After listening to Andy, I wasn’t sure what made Deloitte Digital such a great consulting company to work with. I came away putting them in my bucket of creative agency shops due to an acquisition they made. He had the chance to wow the audience with Deloitte’s key differentiators. Didn’t happen!

Until next time!

Email Marketing in The Big Easy, recapping #eec16

DD & TMQThe eec Email Evolution Event, is one of the best overall industry events. I am biased, as I programmed the first couple and have attended every year since then, having lost count of the years. I believe this was the tenth anniversary, but time is foggy.

Beyond seeing old friends and making new friends, the eec Event offers great content and a better experience and #eec16 was no different.

Here is my summary of the event, the good, the bad and the best bits.

What was great about #eec16?

  1. Location, Location, Location:  New Orleans! Of all the cities, I enjoyed this city and venue the most.  Build in an extra or two personal days to enjoy this bastion of culture. I praise the MAC committee for moving it from Miami.   Why is New Orleans great?  Food, Mmaple leaf rebrith brass bandusic anBrennan's Fired Atmosphere. Here are a few favorite moments, and a to do list should we return to NOLA next year.   Dinner (or any meal) at Brennan‘s, TRG had a blast with industry friends.  Brennan’s has some of the best food in town, have the Oyster’s and Snapper, stay for the Banana’s Foster.  Well that was a great meal, but then head way up town (about 20 minute Uber) to the Maple Leaf and see The Rebirth Brass Brand that go on around midnight.  The walls and ceiling are tin to create a
    resonance that is hard to match in a room packed with people. And well then head back to Cafe Du Monde for some Beignets and coffee in the wee hours. Big thanks to, TRG VP of Research Nick Einstein for being our excellent tour guide on our pre-arrival day.
  2. Content and Context: There were some fantastic breakout sessions, if there was any bad to this event, is that there was too much to see as some of my favorites overlapped.  I enjoyed Kelly McEver’s from NPR keynote. There was a fair amount of expert eec speakersdelivery topics, but they seemed to resonate with attendees, I was more partial to the marketing strategy sessions.  But that said there was content in the context of relevancy, something for everyone.  I think we have the opportunity to showcase more expertise in a more programmatic mechanism, think a maturity quiz at registration that drives participants to the correct level of knowledge given their own email marketing sophistication.  All in all the speakers were fine, but there is always room for improvement. And oh yes, I am getting back #involved.
  3. Networking, Expo Center and Sponsors: This event is fantastic for business development, it always is. While I seek out our clients, partners and old friends, each year I am delighted to meet new email marketers and innovative bobbleheadtech start-ups. This in addition to the swag, NOD YOUR HEAD #bobbleheads! Our digital magazine, The Marketer Quarterly was a gold sponsor this year, so I got to enjoy that perspective too.  As industry analysts, our team seeks out new vendors and technology and this event is expressly designed to find such innovation. If you didn’t get to meet or pitch us, please reach out to us here or on Twitter.
  4. Awards, Collaboration and Giving Back:  I was honored to be named a finalist as Thought Leader of the year, but more thrilled that I lost to my good friend David Baker. His acceptance speech was so moving, a video by his daughter given that David has lost his ability to speak. I am proud to be part of an industry and the industry association with so much talent and potential. I look forward to seeing the innovations and experts that recognized in 2017.  If you were at the event and the awards luncheon I hope you got a touch of the passion to get and stay involved in this industry.  It takes a village :).

Until the next Meet-up that I moderate and/or host or til #eec17, all the best, David.