Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Email MarketingEverychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity MarketingIdentity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social MarketingSocial Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following:

The Marketer Quarterly Issue 3 – Social Media Marketing

Introducing the latest issue of The Marketer Quarterly which covers the social media marketing challenges and opportunities facing marketers today. In this issue of our digital magazine that you can enjoy for free with registration, you will find many stories, strategies and tactics to help organizations of any size optimize their social marketing presence.

The Marketer Quarterly - Issue 314

The signature piece in the magazine is an excerpt from The Relevancy Group’s exclusive Consumer Social Survey. The survey provides understanding of consumer behavior with feedback from more than 1,000 consumers, aged 13 and older. The research unlocks new insights into how consumers are using social networks. For instance, findings reveal that overall 88% of U.S. survey respondents to The Relevancy Group (TRG) Consumer Survey, state that within the last 30 days that they actively participated on Facebook.

In the issue, General Mills shares their social strategy for Lucky Charms; Coldwell Banker and Sweet’N Low reveal the power of online video for audience growth; Nordstrom and Zappos discuss social shopping; and NASA talks about managing hundreds of social accounts. For the main feature, our editorial team rides alongside the CMO of LinkedIn. Practical columns give tips on how to best approach marketing on social networks.

Get the latest issue of The Marketer Quarterly.

The Marketer Quarterly Has Apps

Take The Marketer Quarterly with you! Download every issue on your phone or tablet. Get our free Apps, The Marketer Quarterly is now available through apps for Apple, Google and Amazon phones and tablets. Download them here for your Apple Devices iTunes, Android Devices via Google Play and Amazon Kindle Devices

Analyst David Daniels serves as the magazine’s publisher. Experienced journalist Dianna Dilworth is the magazine’s editor. Services leader Chris Marriott contributes to a number of columns.

Subscribe to The Marketer Quarterly for free at http://www.marketerquarterly.com

For More Information:
Contact: The Editor or The Publisher

Upcoming Events – The Relevancy Group Tour

Upcoming Appearances, Meet The Relevancy Group on this 2013 tour

We are speaking in cities around the world, but if you can’t meet us in these cities, then stay tuned to this blog, where we will highlight our upcoming webinars and virtual experiences.    But for now you can find the leadership of The Relevancy Group in these cities soon.

David Daniels SpeakingAugust 14th – NYC – B2B Leads Con David Daniels speaks on an expert email panel including ExactTarget’s Joel Book and LeadSpend’s Ali Swerdlow when we share about 10 tips to provide compelling content.

September 17th – Washington D.C. – ESPC Annual Meeting Along with the  FTC Commissioner, David Daniels keynotes the annual meeting of the Email Sender and  Provider Coalition (ESPC).

September 18th – Stockholm Sweden – Apsis E+Mail Marketing Evolved 2013 Chris Marriott
presents proven email strategies for maximum results.

October 12th – Chicago, IL – DMA Annual 2013Chris Marriott Connecting with Subscribers: Content Management for Email Marketing

Chris Marriott

Come visit and meet the Leadership of The Relevancy Group, LLC   Otherwise we will see you soon.

We offer a variety of solutions, we manage relationships, we deliver value.

We are The Relevancy Group, LLC – please do ask your questions … we will take them now.

Contact us today to see how we can help you be relevant.

Video Kills Again! Embedded Video in Email – EVE

videostar1Well you might want to watch or hear this old video  in your background while you read this – This is the time for Video – AGAIN!

It might be because that I am reading the book “VJ” about the birth of MTV when the Buggles suggested that “Video Killed The Radio Star” or it might be that I have been working in the email industry so long that I realize that video as a content element in email marketing makes perfect sense.  Now it does.

Embedded Video in Email or EVE as I like to call it – doesn’t work for everyone, nor is it perfect.  However it is so much better than it was just a few short years ago.   In my latest research, I personally spent months studying the benefits.  Via surveys, interviews and what matters most – does it push the revenue and/or create new efficiency?  Yes, there is lifting to do, but wow, yes wow – when done right Embedded Video in Email can drive results.

embedded-video-in-email-232x300Why is this the right time for video now?  Think of that 88% according to Return Path that check their email on mobile devices.   We are no longer tied to the old school desktop when we have to duck and cover under those desks when someone might suggest video as a content asset.

The time is now – want to be ahead of the curve and figure out the pros and cons of using video?   Well download The Relevancy Group original research exclusively from VideoEmail.

Rewind to 1980, see the future – it is video in a different format, surely you can be a leader now even if you missed that boat then.

Read the research – and go get it for free here.