Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research The Relevancy Groupthat includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

  • Email/Everychannel Marketing
  • Madtech, the marriage of Martech and Adtech
  • Social Marketing and Publishing

Email MarketingEmail/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title Month
Consumer Marketing Trends January
TRR ESP Buyers Guide 2017 February
State of Email Industry 2017 March
Email Acquisition Tactics April
Fast Marketing: A Real-Time Data Case Study May
Email Hygiene Vendor Landscape June
Best Practices Round-up 2017 July
2017 Martech Innovators August
TRR Email Agency Buyer’s Guide 2017 September
Machine Learning in Email Marketing October
Holiday Email Marketing Guide November
Adaptive Content Case Studies December


ORDER YOUR SUBSCRIPTION HERE
, $5,000.00 Annually | Questions about this offering – ask us!
Madtech (Martech+Adtech) 2017 Report List *report titles subject to change Identity Marketing       

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing January
Programmatic Advertising Trends in 2017 February
Mobile Identity Resolution March
People Based Marketing Trends 2017 April
Madtech, DMP Buyer’s Guide 2017 May
State of Identity Management 2017 June
Video Advertising Trends July
Madtech Services Landscape –  Best Practices to Selecting an Agency August
2017 Madtech Vendor Innovators September
Madtech Data – How First Party Data is Being Utilized October
Consumer Advertising Trends November
Beyond The Walled Garden – Growing a New Farm December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to changeSocial Marketing     

Get a  free example of a report from 2016 – ask us!

 

Report Title Month
All About Attribution January
Consumer Social Trends February
Social Acquisition Advertising March
Snapchat – Marketing Guide & Tactics April
Facebook – Marketing Guide & Tactics May
Video Marketing Trends June
2017 Social Vendor Innovators July
Mobile App Marketing August
Social Publishing Landscape September
Customer Experience – Social Listening  Case Study October
Social Marketing Amid Fake News November
The New Paper – Social Publishing Case Study December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

The Best of 2016 Featured in Issue 12 of The Marketer Quarterly

The Best of 2016 Featured in Issue 12 of The Marketer Quarterly

In Issue 12 of The Marketer Quarterly we announce the 2016 Marketer Quarterly award mq12-cover-121016-finalwinners.  You’ll see the best from 21 brands and learn the tactics and creative that earned them a Marketer Quarterly Email Marketing Award.

Also in this issue we ride along the CMO of Taco Bell, get the latest from Starwood and Marriott on the merger of their loyalty programs.  You’ll also hear from Wrangler, the DMA, the MMA and many others as they share their marketing best practices.

Get The Marketer Quarterly for free with regirstration or via the MQ App.

Here is the complete list of 2016 Marketer Quarterly Email Award Winners. Congratulations to all of the winners.

Category Title Company/Brand Name ESP (Email Service Provider) Marketing/Advertising Agency Other Partners/Agency
Best Subject Line Asda Selligent BJL Return Path
Best Welcome Email – Association AARP Salesforce Marketing Cloud Trendline Interactive
Best Welcome Email – Travel Airbnb Responsys Trendline Interactive
Best Use Triggered Email – Telecomm Comcast Business Eloqua Trendline Interactive
Best Welcome Email – Consumer Products Wacom Mail Chimp Trendline Interactive
Best Offer – Travel Hipmunk Salesforce Marketing Cloud Movable Ink
Best Use of Social Marketing in Email Gap, Inc. Salesforce Marketing Cloud Movable Ink, Olapic
Most Innovative Email – Travel HotelTonight ExactTarget Shaw + Scott Movable Ink
Most Innovative Email – Entertainment Palace Sports & Entertainment (Detroit Pistons) Marketo Litmus, Movable Ink
Best Offer – Retail Ann Inc. Experian Marketing Services
Best Newsletter – Association AARP Salesforce Marketing Cloud Trendline Interactive
BestTriggered Email – Retail Zulily Selligent
Best Offer – Consumer Products ServiceMaster/Terminix Experian Marketing Services Epsilon
Best Newsletter – Business Services FedEx Salesforce Marketing Cloud Epsilon Hanley Wood, Inferno
Best Welcome Email – Grocery Whole Foods Market 365 Epsilon Whole Foods Market 365
Best Newsletter – Consumer Products Quaker Oats Zeta Global Zeta Acxiom Impact The Marketing Arm, Organic, Vayner
Best Welcome Email – Beauty Garnier Zeta Global Zeta Acxiom Impact
Best Offer – Beauty Garnier Zeta Global Zeta Acxiom Impact
Best Welcome Email – Retail Dormify Dotmailer
Best Cross-Channel Campaign Hewlett Packard Salesforce Marketing Cloud Zeta Acxiom Impact
Best Social Marketing Campaign HBO N/A Merkle Facebook

The 2016 Marketer Quarterly Marketing Awards

TMQ AwardsThe 2016 Marketer Quarterly Marketing Awards

Submit your best marketing and advertising efforts of 2016 and you may be recognized as a TMQ Award winner in Issue 12 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy among other category specific characteristics.

You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to a $200.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing.
Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. The submission deadline is 10/23/16.

Submission Categories – Email Marketing Awards 2016
1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation, real-time data, location data)
4. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
5. Best Offer (i.e. Coupons, daily deal, promotion)
6. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
7. Best Subject Line (i.e. Results oriented, your open/read rate has improved)

Submission Categories – Digital Marketing and Advertising Awards 2016
8. Best Display Ad
9. Best Retargeting (i.e. Display targeting)
10. Best Madtech (i.e. use of CRM data in advertising efforts, i.e. Facebook Custom Audiences)
11. Best Social Marketing Campaign
12. Best Use of Video (i.e. YouTube, or general usage of Video in advertising)
13. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
14. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Submit Your Best Today

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

For Immediate Release                        Contact: Tina Mosetis 516-458-2090 / Tina@YellowBeanllc.com

The Marketer Quarterly Honors Email Marketers with Prestigious MQ Email Marketing Award

Spring Lake, NJ, December 7, 2015 /PRNewswire/ — The Marketer Quarterly, the digital
magazine for marketers by marketers, is pleased to announce The Marketer Quarterly Email Marketing Award winners. The company accepted award submissions from marketers in over a dozen categories. The award submissions were judged by Analysts from The Relevancy Group, the parent organization of The Marketer Quarterly and Marketing Democracy principal Chris Marriott.TMQ Email Awards Badge

“I congratulate all of this year’s award winners, their Email Marketing Service Providers, Agencies and Partners. I applaud their commitment to delivering relevant and innovative email experiences,” said David Daniels CEO of The Relevancy Group and Publisher of The Marketer Quarterly.

Details about all of these award-winning email marketing campaigns are the cover feature story in Issue 8 of The Marketer Quarterly. To view the e-mail marketing award winners, register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App on iTunes, GooglePlay and Amazon App stores.

The Marketer Quarterly Email Marketing Awards Winners of 2015 are:

  • Best Customer Experience Email: JustAnswer, ESP-Adobe Campaign
  • Best Reactivation Email-Retail: Boden, ESP-Experian Marketing Services & Movable Ink
  • Best Reactivation Email-CPG: Filippo Berio Olive Oil, ESP-Bronto & Colangelo Synergy Marketing (agency)
  • Best Reactivation Email-Consumer: American Home Shield, ESP-Experian Marketing Services & Epsilon (agency)
  • Best Loyalty Email: Marriott Rewards, ESP-Yesmail & Yes Lifecycle Marketing
  • Best Newsletter: Northwestern Mutual, ESP-Zeta Interactive
  • Best Newsletter-Technology: Adobe, ESP-Adobe Campaign
  • Best Daily Deal Email: Gilt City, ESP-eBay Enterprise/Zeta Interactive & Return Path
  • Best Offer Email: Chico’s, ESP-Experian Marketing Services & Movable Ink
  • Best Triggered Email-Hospitality: Marriott International, ESP-Salesforce Marketing Cloud & Merkle (agency)
  • Best Triggered Email-Retail: Ann Taylor, ESP-Experian Marketing Services
  • Best Welcome Email-Airline: Alaska Airlines, ESP-Oracle Responsys & Shaw + Scott (agency)
  • Best Welcome Email-Consumer Product: Icontrol Networks/Piper, ESP-Hubspot & FulcrumTech (agency)
  • Best Welcome Email-Hospitality: Leading Hotels of the World, ESP-Zeta Interactive & Movable Ink & MMGY (agency)
  • Best Welcome Email-Retail: Babies “R” Us, ESP-Epsilon & Certona & Triad Retail
  • Most Innovative Email: DIRECTV, ESP- Experian Marketing Services & RealTime Email by LiveClicker

“We are very pleased that The Marketer Quarterly Email Marketing Awards are recognizing some of the best email creative in the business,” said Dianna Dilworth, Editor of The Marketer Quarterly. “The work we reviewed in all of the submissions is a leading indication that not only is email marketing thriving, but it is making a significant difference in the success of businesses around the globe.”  

About The Marketer Quarterly
TMQ is one of the fastest growing marketing publications in the world, reaching marketing professionals around the world. TMQ publishes each quarter in partnership with The Relevancy Group (www.relevancygroup.com) and features market research, interviews with leading brands, industry trends, case studies and useful industry benchmarks.  Register for free subscription to the Marketer Quarterly at www.marketerquarterly.com or download the MQ App in the Apple, Android and Amazon App stores.

 

The Marketer Quarterly Email Marketing Awards 2015

BOSTON – Sept. 29, 2015 – The Marketer Quarterly Email Marketing Awards 2015

Submit your best email marketing campaigns and be recognized in Issue 8 of The Marketer Quarterly digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, and strategy, among other category specific characteristics.

You may submit multiple entries. To do so, you will need to fill out this form multiple times. Each submission is subject to a $150.00 entry fee. Upon submitting this form, you will be asked to enter a valid credit card for processing. The submission deadline is 10/16/15.

Submission Categories:

  1. Best Newsletter
  2. Best Welcome Email/Email Series (i.e. Onboarding, Lifecycle Messages to Convert Actions)
  3. Most Innovative Campaign (i.e. Utilization of Video, Animation, Real-time data)
  4. Best Use of Triggered Email – (i.e. Browse Abandon, Abandon cart, Retargeting)
  5. Best Media Integration – (i.e. Social, Display, Ad Integration, the Marriage of Adtech & Martech).
  6. Best Offer Message (i.e. Coupons, Daily Deal, Promotion)
  7. Best Loyalty Member Email/Offer (i.e. Statements, Offers, Redemption)
  8. Best Customer Experience Message (i.e. Product Reviews, Customer Service, Alerts)
  9. Best Example of Connected Omnichannel Marketing (i.e. Best Message as Part of an Omnichannel Coordinated Campaign, including Offline, Addressable TV, Display, etc.)
  10. Best Subject Line (i.e. Results Oriented, Your Open/Read Rate Has Increased)

Submit your best work today.