2019 Marketing and Martech Predictions

2019 Marketing and Martech Predictions

Join on us on 1/9/19 for a free webinar to hear The Relevancy Group discuss 2019 martech and marketing predictions as well as the best of 2018. Register and get a copy of the webinar recording. We will be discussing this research that was published in on 1/8/19. The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

Key Questions:

• What does The Relevancy Group expect from martech in 2019?
• Which technologies will most directly impact marketers in 2019?
• How will the adoption of key marketing tactics impact the customer experience in 2019?

Report Excerpt:
Marketers Will be Laser Focused on Driving Positive Customer Experiences
Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019 marketers will meet the new opportunities of the velocity of marketing data. In 2019 we see meaningful AI/ML advancements for marketers that will create efficiency and reduce the need for production staff. Brands will continue their digital transformation journey, but more will rely on outside experts and embrace certification such as SOC 2. Identity matching will reach critical mass propelling advancements in relevancy, individualization and revenue optimization.

The Research: 4 pages, 1,314 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS2518 | Watch The Webinar.

The Best of 2018

Spotlighting 2018 Martech InnovatorsSpotlighting 2018 Martech Innovators

This year The Relevancy Group recognizes four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses.

This research is part of our Relevancy.AI Research Subscription and available for direct purchase.

Each year The Relevancy Group takes hundreds of briefings with enterprise vendors and category innovators. Our research touches on vendors across the martech and adtech (Madtech) sector, many of which whom we enjoy a client relationship. At the end of 2018, our analysts nominate vendors that they thought were particularly innovative. This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses. The four martech innovator solutions complement each other as well as meet marketer challenges and aspirations. In 2018 marketers aspired to utilize more real-time data, improve their relevancy through more individual targeting, improve the integration and data management, optimize email deliverability and the customer experience. These vendors address one or more of these ambitions. Continuing to add AI/ML (Artificial Intelligence/Machine Learning) capabilities is a universal development that we expect to see from these innovators in 2019.

We congratulate the 2018 Martech innovators and wish you all happy holidays and a prosperous and healthy 2019.

Best,

David

The Marketer Quarterly Is Now Live

MQ20-cover-120618.jpgOur 20th issue of the Marketer Quarterly is now live!

The issue features our fourth annual 2018 awards,  which highlights some of the best marketing of the year. We are pleased to profile work from 23 leading brands.

The issue also includes A Day in the Life of TrueBlue CMO Maggie Lower and an interview with Macy’s Group Vice President of Marketing Strategy Abigail James.

Explore Williams-Sonoma’s Peppermint Bark anniversary campaign and how Macy’s is using Instagram, among other deep dives.

The issue is free with registration.

David Daniels Named Top Email Marketing Influencer

75 Email Marketing Influencers You Need To Follow

Last week Atomic Reach named me as one of the “75 email marketing influencers you need to follow.” It is an honor to be listed among my fellow influencers, many of them friends and/or clients.  I am thrilled to see some of our clients on the list, such as Adobe, BrightWave, Cheetah Digital, DEG, ReturnPathTrendline Interactive, and Yes Marketing.

The list ranges from the strategic thinkers to those that have technical and tactical expertise in a specific area.  If you are looking for brilliant email experts that actively tweet, be sure to follow these influencers.

Follow me on Twitter and LinkedIn.

Submit Your Best Marketing of 2018

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

The submission deadline is 11/2/18.  Submit your best today.

Enter The Marketer Quarterly 2018 Awards

TMQ AwardsEnter The Marketer Quarterly 2018 Awards

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

EiQ 2018, A Wonderful Gathering of Email Marketers

Last week I attended the second annual EiQ gathering in Atlanta.  The event is underwritten by BrightWave. Last year I was honored to keynote the inaugural EiQ event.  This year in an enjoyable game of Family Feud that closed out the event, I was team captain of the “Dot Coms.”  Although my team lost, it was fun and host Simms Jenkins wore his best Shinesty suit, which only added to the hilarity (photo evidence below).

FamilyFeud at EiQ

The day started with a rousing funk brass band and Simms took us through the importance of the email marketing and that email is indeed the center of the digital universe.

EiQ is my favorite email conference. Why?

  • Networking: Beyond seeing old friends and making new ones I had the pleasure of interacting with major brands and innovative upstarts. The vendor pavilion was packed and it was wonderful to connect with The Relevancy Group clients, e.g. Adobe, Return Path and discuss the latest offerings from friends at BriteVerify and Movable Ink.
  • Content: This is not your typical email conference, the content is compelling and email EiQengaging. From the lessons of powerhouse brands, e.g. Coca-Cola, Google, and Pinterest, to those of innovative upstarts like Shinesty and Peloton this industry veteran learned a few new email tricks. There were some fantastic panels on how to avoid mistakes and react to them when they happen.  One of my favorite panels was led by Justine Jordan of Litmus. Her panel “Email Production and Process Hacks” was very insightful and people were buzzing about it later that evening.  Check out #EIQgathering on Twitter for more highlights.
  • Awards: Who doesn’t like to get an award.  For the first time, EiQ presented two awards. The Whiz and The Maverick. Congratulations to Seth Westfield, The Maverick and Carly Maddock The Whiz. In addition to the honor, EiQ award winners get a lifetime complimentary pass to the EiQ Gathering.  That is a nice touch.
  • Production Value and Location: I love Atlanta in the spring. The event is a high-end affair. Hosts Simms Jenkins and Titania Jordan are excellent.  I speak at many events and the EiQ behind the scenes tech/av and speaker wranglers were among the best I have experienced.

Congratulations to Simms and the BrightWave team.  I look forward to EiQ 2019.

Until next time,

David

 

 

David