Email Marketers Who Use Artificial Intelligence Report Better Results
Last week I teased this research with a webinar promotion on the same topic. This one is a favorite, exploring AI and email deliverability. Layers of complexity and many months went into this piece. I am thrilled to be the first to research AI and email deliverability and document these results.
Today we are releasing the full research report in advance of the free webinar on September 26th at 1:00 PM ET.
Sponsored by Return Path, the report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. Research findings also highlight improved effectiveness for marketers using AI-driven email marketing tactics versus those that rely on humans alone.
“As the email industry continues to evolve, marketers are looking for more than just monitoring and best-practice based recommendations. They’re demanding real, effective solutions to the problems they face every day,” said Return Path CEO Matt Blumberg.
At The Relevancy Group, we are excited by the significant potential for AI in the email marketing space—and especially its ability to drive more valuable inbox experiences.
Download the research and attend the webinar when we will be digging into the details of this data-driven report as well as showcasing Return Path’s EmailDNA offering.
If you have any questions about the research or methodology, follow and message us on Twitter. Otherwise, I will see you on the webinar.
Wishing you all the best,
Optimizing Email Deliverability with AI
AI (Artifical Intelligence) is being used to optimize many marketing and advertising disciplines with impressive results. Return Path recently sponsored new Relevancy Group research to investigate how email deliverability can be improved with AI. This new research highlights how inbox placement can be optimized by utilizing AI.
Join us on September 26th at 1:00 PM ET for a free webinar on this new research, title Optimizing Email Deliverability with AI. Register and get a recording of the webinar and a copy of the research.
The webinar will address these questions:
• What is the state of email deliverability in 2018?
• Why do consumers engage with email marketing?
• Why is engagement important to improve email deliverability and inbox placement?
• Are marketers ready to embrace machine learning-powered AI solutions?
• How can artificial intelligence (AI) be utilized to improve email deliverability?
• What benefits can marketers expect from utilizing AI for email deliverability?
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tom Sather, Sr. Director, Research – Return Path
Register and you’ll receive an email with a link to the recording of the webinar, even if you can’t attend at the specified date and time.
David and I have been writing a lot over the past year about the ways in which artificial intelligence and machine learning are helping marketers more easily drive more positive customer experiences at scale, and we’re bullish on many of the vendors that are enabling.
Yesterday Adobe announced several innovations in Adobe Campaign that caught my eye; not all are in production with clients yet, but several of the capabilities leverage Sensei and illustrate how AI can help drive efficiency and efficacy for marketers.
Yesterday’s announcements included: AI-based send time optimization, Sensei driven segmentation based on predicted customer engagement, and new dynamic reporting capabilities that leverage the Adobe Analytics’ Analysis Workspace. Additional updates include multilingual push notification functionality, a new drag-and-drop email creation tool, and increased throughput and delivery in Adobe Campaign.
Check out the Adobe news here, and stay tuned for much more on AI to come from TRG in 2018.