The Email Marketing Automation Imperative – 2019

TRG AutomationThe Email Marketing Automation Imperative – 2019

Written by David Daniels and Nicholas EinsteinEmail Marketing, Executive Survey, Email Marketing, Everychannel Marketing, Triggered Mailings, Segmentation, Data Capabilities, Targeting, Artificial Intelligence, Real-Time Data

About: Published on 3/26/19, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences, stream-based segmentation. Individuals desire personalized communications and we investigate how automation can be utilized to create efficiencies and deliver higher revenue.

Key Questions:

• How are marketers embracing email automation?
• How does email automation transcend triggered mailings in 2019?
• What role does real-time data have in automation and does such an approach make a difference?

Report Excerpt: Automation Transcends Triggered Messages as More Email Marketers Turn to Site Targeting
Email Automation is more than simply triggering an email based on customer behavior or system action. Many ESPs have advanced to deliver solutions that leverage real-time data to personalize the customer experience at the individual level (see “The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition”). Given these solution enhancements, marketers must think about email automation more broadly. Data indicates that they are. When asked about their top email marketing tactics, targeting email subscribers with online advertising was number two on their list. More than one-third of email marketers stated they are leveraging website behavior for targeting.

The Research: 7 pages, 4 graphics, 1809 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0819

The Relevancy Group Releases New Research on AI and Device Marketing

The Relevancy Group releases new Research Report covering AI

Finding include 87% of marketers reallocate time saved by using AI to drive growth

BOSTONApril 4, 2019PRLog — Today, The Relevancy Group, a leading research and advisory firm released it’s latest research titled “Device Marketing: The impact of IoT, AI and AR on Marketing in 2019.” The report delves into the origins of using the Internet of Things (IoT) for to market to consumers, the evolution of this trends and the realities of the consolidation of device-marketing today.

David Daniels, Founder and CEO of The Relevancy Group said “Artificial Intelligence and the Internet of Things have been in the media frequently over the past few years. With our new research we dig into the use of the IoT, AI and AR, but go beyond usage to identify how Marketers are using these tools to crate time and process efficiencies to improve other areas of their business. I’m excited about the fresh approach this research offers.”

The research shows that the adoption of AI not only directly improves performance and the customer experience, but it also opens the door for reallocation of resources to improve other areas of performance as well. Some insights shared in the report include:

·     When marketers were asked If they could save time by eliminating the manual processes (content selection, HTML development, proof testing, etc.) from the email operations by introducing AI, 87 percent said they would allocate their free time by prioritizing program planning expansion and strategy.

·     The second priority for marketers using time savings from AI implementation is to create “a plan to focus more on data analysis.”

·     The third priority that marketers said they would focus on, is subject line optimization.

·     Segment refinement and list cleaning came in at a close fourth.

The full report can be purchased at http://www.relevancygroup.com/shop/device-marketing-the-impact-of-iot-ai-and-ar-on-marketing-in-2019

About The Relevancy Group:www.relevancygroup.com

Founded in 2010 and led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. Our tenured team are trusted advisors to leading technology vendors and familiar brands. The Relevancy Group delivers a series of original research, custom research, lead generation and advisory services. Our Relevancy Ring Buyer’s guides are highly sought after and have been proven to help marketers and vendors alike. We also publish the digital magazine for marketers by marketers, The Marketer Quarterly (http://www.marketerquarterly.com/). Free with registration online, and through the MQ apps (http://www.marketerquarterly.com/blog/introducing-the-marketer-quarterly-apps)on iTunes, Google Play and Amazon. Follow @TMQ_Magazine (https://twitter.com/TMQ_Magazine)

Contact
Jeanniey Mullen
***@relevancygroup.com

Upcoming Webinars: Insight On Demand

Webinar WednesdaysThe Relevancy Group is ringing in the new year with new webinars and research.  We have already delivered two webinars which can be viewed at any time on our on-demand webinar site, WebinarWednesdays.Online

Join us for these upcoming live webinars and get the research papers associated with them.

Feb 6, 2019 – 2019 Marketing Trends – The Rise of Individualization, Sponsored by Zeta Global | Join The Relevancy Group and Zeta Global at 2 PM ET, while we discuss our latest research, 2019 Marketing Trends – The Rise of Individualization. The webinar will cover the following topics – How email will continue to dominate other communication modalities – The role of identity management in driving individualized experiences. – How real-time data and AI will accelerate marketing optimization in 2019. Speakers include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Michael Lewis – Group VP, Zeta Global

Register and get a copy of the webinar recording and research paper.

Feb 13, 2019 – Making the Case for an Email Marketing Agency Partner, Sponsored by Trendline Interactive | Published in January 2018, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise.

Speakers Include:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group
Morgan Stewart – CEO & Co-Founder, Trendline Interactive

Register and get a copy of the webinar recording and research paper.

Feb 20, 2019 Reaching Subscribers Beyond the Inbox – Bridging the Gap Between Offline and Online Data, Sponsored by LiveRamp | During this sixty minute session sponsored by LiveRamp, principals from The Relevancy Group will be joined by LiveRamp’s Managing Director of New Verticals to dig into how marketers are currently leveraging customer data and explore the opportunities presenting themselves in 2019.

Speakers Include:

  • David Daniels – CEO & Founder, The Relevancy Group
  • Nicholas Einstein – Chief Research Officer, The Relevancy Group
  • Kevin Dunn – Managing Director, New Verticals, LiveRamp

Register and get a copy of the webinar recording and research paper.

Innovate with AI, Overview of AI Market Spotlight Guide

Innovate with AI, Overview of AI Market Spotlight Guide

Join us 1/16/19 at 1PM ET.  

During this sixty minute session, principals from The Relevancy Group will review data from the recently published AI Market Spotlight Guide, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. This guide provides executive marketer survey data on the attitudes and adoption of Artificial Intelligence and showcases four leading vendors with a diverse set of AI offerings. five email marketing agencies and documents vendor selection as well as market trends. AI vendor spotlight sponsors include Adobe, OneSpot, Return Path, and Selligent.

Speakers Include the Authors of This Research, including:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group

REGISTER

The State of Personalization

The State of Personalization

Which industries are embracing personalization and what are they spending to do so? I recently authored four reports that dive into how B-to-B, ecommerce/Retail, Financial Services, and Travel/Hospitality marketers are embracing personalization.

Part of our Relevancy.AI Research Subscription, these reports provide insight into the state of personalization including the aspirations, budgets, and tactics of these marketers.

This collection of industry insights offer benchmark data for those marketers in these key industries and a valuable perspective for vendors that offer personalization technologies.

Across industries, one thing is clear; personalization works and more marketers across industries need to advance their targeting tactics to capture and convince prospects and clients alike.

If you are a subscriber to our research, you get these four reports.  Ask us about how to become a subscriber. All of the reports are available for one-off purchases.

The Relevancy Group Releases Email Agency Buyer’s Guide, AI Market Spotlight Guide and Issue 19 of The Marketer Quarterly

The Relevancy Group Releases Email Agency Buyer’s Guide, AI Market Spotlight Guide and Issue 19 of The Marketer Quarterly

BOSTON – Nov. 5, 2018 — The Relevancy Group, a leading market research and advisory firm today released “The Relevancy Ring – Email Agency Buyer’s Guide.”  The research evaluates five email agencies that include BrightWave, DEG, Inbox Marketer, Trendline Interactive and Yes Marketing. Vendors are evaluated on customer satisfaction and services capabilities.

The company today also released “Artificial Intelligence Market Spotlight Guide” which analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. The Relevancy Group highlights four leading vendors including Adobe, OneSpot, Return Path, and Selligent.

The Relevancy Ring – Email Agency Buyer’s Guide is available for $2495.00, Artificial Intelligence Market Spotlight Guide is available for $999 and both are included in The Relevancy Group’s research subscription that includes 38 reports annually.

The Relevancy Group will be hosting several upcoming webinars to discuss the findings. You can register for webinars at www.relevancygroup.com/events

An excerpt of this research is also included in issue 19 of The Marketer Quarterly, The Relevancy Group’s digital magazine. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android and Amazon. www.marketerquarterly.com

Kicking Off Dreamforce

df18-during-headerDreamforce kicked off in earnest yesterday, grinding traffic south of market down to a crawl, and ushering in a series of exciting announcements about Salesforce products and services.

At the top of the list was news about Salesforce Customer 360 which “comprises a set of powerful platform services that will enhance data management across Salesforce apps and provide instant access to consistent, reconciled customer data.” This sounds very much like functionality being offered by many of the Customer Data Platforms (CDPs) we reviewed in our recent CDP Buyer’s Guide, and I am very much looking forward to learning more.

Also on tap yesterday was big news about a new strategic partnership between Salesforce and Apple, with plans to redesign Salesforce mobile apps to more fully embrace iOS and plans for new tools that will allow Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS.

Today is all about Einstein, with the Einstein AI keynote, and a series of in-depth conversations focused on Artificial Intelligence. Addressing topics like “How AI Has Changed the Future of Work,” “How AI Will Drive Business Transformation,” and featuring an “AI Dreamtalk with will.i.am,” audiences today will hear a lot about how Einstein can help them drive business objectives.

If you couldn’t make it to SF this week for the conference, you can tune in to much of the content via live broadcast here, and I’ll be following up with another post after the conference that highlights the best stuff.