Netflix is dissolving its global brand marketing team, according to a report in Adweek.
The report, which cited anonymous internal sources, revealed that the team worked generally in content and social media. The report did not reveal who would take over these marketing duties but did point out that the company is known to reshuffle its staff.
The news comes after Kelly Bennett, the company’s CMO of seven years, revealed plans to leave the company.
The streaming giant faces increased competition from the likes of Amazon Prime, Apple TV and Hulu.
Publishers are troubled over the terms Apple’s forthcoming so-called “Netflix for news” subscription service.
According to a report in The Wall Street Journal, the Cupertino-based tech giant wants to take 50 percent of revenues for the new service.
The service, which is rumored to cost $10 a month, would give subscribers access to a wide range of content similar to Netflix or Hulu.
Publishers are apparently unhappy with the proposed terms, in which Apple would pocket half of the revenues and publishers would divide the other half based on how much time people spent reading their content.
Germany is taking on Facebook’s data gathering practice, and trying to put an end to how the company tracks social media users.
The country’s antitrust office ruled that the social networking giant is violating consumer trust by combining data gathered from its various properties and third-party websites.
According to the German office, using data from Instagram, WhatsApp and Facebook in conjunction with third-party data allows the company to build unique consumer profiles, which breaks consent rules.
The office snow requiring Facebook to get explicit consent to collect and combine this data. The company must provide the German office with a plan to fix these practices or face hefty fines. Continue reading
Marketers planning Valentine’s Day campaigns, listen up! This is the first year in 100 without Sweethearts, a consumer favorite for sharing with paramours.
The New England Confectionary Company aka Necco sold to Round Hill Investments for $17.33 million in May, effectively closing its doors. While the Spangler Candy Company purchased the brand from Round Hill in July, they did not get it together to produce the high-demand Sweethearts candy for this year’s season. As marketers, there is an opportunity to fill the gap.
How will you take on the challenge to connect with consumers in this candy drought? #love #crazy4u #adoreme #truelove
Google is the first company faced with a hefty fines for allegedly violating Europe’s new GDPR data privacy rules, which went into effect last May.
French regulators have fined Google $57 million for data privacy violations. According to the complaint filed by France’s government watchdog CNIL, the tech giant violated two provisions of the law.
The first issue is that Google failed to make its data-collection policies easily accessible, according to CNIL. The second issue is that Google failed to get user consent for ad personalization across all of its services, including YouTube and Google Maps, among others.
Google has not commented on the violations, except to say they are committed to meeting the GDPR consent requirements.
Our 20th issue of the Marketer Quarterly is now live!
The issue features our fourth annual 2018 awards, which highlights some of the best marketing of the year. We are pleased to profile work from 23 leading brands.
The issue also includes A Day in the Life of TrueBlue CMO Maggie Lower and an interview with Macy’s Group Vice President of Marketing Strategy Abigail James.
Explore Williams-Sonoma’s Peppermint Bark anniversary campaign and how Macy’s is using Instagram, among other deep dives.
The issue is free with registration.
Coca-Cola is putting Coke Zero as the star in its U.K. holiday campaign “Holidays are Coming,” a new direction for the effort which is usually focused on the classic product.
The effort includes a partnership with Snapchat and LadBible, a move to reach a younger demographic.
The campaign includes a Snapchat lens that explores how “Holidays are Coming” became so iconic. The lens features branded content from hip publisher LADbible.
The brand is also running its first-ever on-pack promotion at Capital’s Jingle Bell Ball, which will be supported through a social media effort.
In addition, the beverage maker has created a new limited-edition cinnamon flavor Coke Zero. Coca-Cola has made the Oxford Circus Underground station in London “cinnamon-scented” to get consumers to experience the flavor first hand.
Google workers around the globe staged a walkout yesterday in protest of how the company has handled sexual harassment accusations among some senior executives.
Employees from Singapore to Dublin left their offices to participate in this peaceful event that was organized via Twitter.
The walkout comes after a damning report in The New York Times last week revealing that two senior Google executives were paid tens of millions of dollars in severance pay even though they had been accused of sexual misconduct.
Protestors are calling on Google to create structural changes to avoid this kind of thing from happening again. Demands were shared via a Twitter account @GoogleWalkout.
“I don’t care about anything if I won’t be free to speak truth to power. I don’t want any golden platter if I will have to be complicit. I’d prefer to lose it all rather than losing decency,” wrote JBD, an engineer at Google Cloud on Twitter, sharing the above photo from the march in San Francisco.