Marketer Quarterly Awards: Submit Your Best Work

TMQ_badge-Award-2019
Do you have great creative and campaigns that you would like to celebrate from 2019? We are currently looking for submissions to the 2019 Marketer Quarterly Awards.

You’ll be among great company. Former winners include: Dell, Marriott, See’s Candy and Land’s End, among many many more leading and upstart brands. That glass trophy will look amazing on your desk!

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process based on a variety of attributes including: relevance, utilization of data, creative, strategy, and results, among other category specific characteristics.

And good, news, you can submit to more than one category! Follow this link to apply. The submission deadline is 10/15/19.

MQ Issue 22: CDP Buyer’s Guide Excerpt, Jersey Mike’s CMO Featured

MQ22-COVER-092019Our 22nd issue of the Marketer Quarterly is now live!

The issue features an excerpt from The Relevancy Group’s 2019 CDP Buyer’s Guide, which profiles many of the leading CDPs in the industry.

The issue also includes A Day in the Life of Jersey Mike’s CMO Rich Hope and an interview with Chemistry’s Trevar Mazza.

Explore Land O’Lakes’ new digital video effort celebrating modern women farmers and learn how Coca-Cola and Baskin Robbins are marketing to cord cutters on Netflix.

The issue is free with registration.

Airbnb to Go Public

UnknownHome-sharing platform Airbnb will soon be open to public investment.

The popular San Francisco-based company revealed plans for its IPO to take place in 2020. The company put out a press release revealing the news as part of the required process of going public.

The company reported more than $1 billion in revenue during Q2 2018. The company has yet to report full year revenues for 2018 but reported more than $2.5 billion in revenue for 2017, a 50% increase over 2016 revenue. Earlier this year, the company privately sold common shares, valuing the hotels at around $35 billion.

Airbnb’s IPO comes as other popular unicorns have gone public in recent months including Uber and Lyft. Earlier this week, WeWork pulled back on its plans to go public.

Google’s Face Match Employs Facial Recognition

googleGoogle has introduced Face Match, a new facial recognition technology that is a part of Google Nest Hub Max.

The technology uses a front-facing camera for video calls and access to your personal data. So for instance, you can access your photos, texts and your calendar when it scans and recognizes your face.

The company said it was not a security feature and may accidentally open if a family member that looks like you scans their face or even a photo of you might work.

The company did not say how it would store the data or if it would use the information for marketing or customer profiling.

NYC Might Ban Location Data on Phones

Marketers spend billions buying location data to better target consumers on mobile devices, but a new law proposed in NYC would put an end to all of that.

The New York City Council has proposed a bill that would prohibit telecommunications carriers and mobile apps from sharing a user’s location data with another person, if the location is within New York City.

The City’s Department of Information Technology and Telecommunications would enforce the prohibition, which would be $1,000 per violation with a maximum penalty of $10,000 per day per person whose location data was shared unlawfully. This bill would prohibit anyone who receives location data from sharing it with another.

Citizens would also have the right to take action against telecommunications carriers and mobile app developers that break this law.

Slack Valued at $20B

Wr4Bbo5gMWABc4XFaigZ49-970-80-1Workplace software platform Slack has gone public and the company is now valued at $20 billion.
The company entered the New York Stock Exchange on Thursday, following a slew of other tech unicorns that became publicly traded earlier this year including Uber, Lyft and Pinterest. Rather than raise money to create new shares, Slack put its existing shares on the market for its IPO.
When Slack entered the market five years, people suggested that it would kill email because of its workplace tools. However, the collaboration tool has not proven less of a threat to corporate email, and more of a supporting tool. Users have reported that Slack may have cut down on long threaded email chains in the workplace, because these conversations around a specific project can be discussed within the tool. This could actually make email more effective with an inbox less bogged down with many back and forth communications.
The company reported that it had more than 10 million users in the first three months of the year, counting both free and paid members.

MQ 21: ESP Buyer’s Guide, Visa, ANGI Services CMO & More

MQ21-cover-042519.jpgOur 21st issue of the Marketer Quarterly is now live!

The issue features an excerpt from our 2019 ESP Buyer’s Guide, which profiles many of the leading ESPs in the industry.

The issue also includes A Day in the Life of ANGI Services Allison Lowry and an interview with Boarding Pass NYC’s Mike Arnot.

Explore Visa’s new digital effort empowering women and how the United Way is using shocking imagery to grab attention and increase graduation rates.

The issue is free with registration.