Marketers spend billions buying location data to better target consumers on mobile devices, but a new law proposed in NYC would put an end to all of that.
The New York City Council has proposed a bill that would prohibit telecommunications carriers and mobile apps from sharing a user’s location data with another person, if the location is within New York City.
The City’s Department of Information Technology and Telecommunications would enforce the prohibition, which would be $1,000 per violation with a maximum penalty of $10,000 per day per person whose location data was shared unlawfully. This bill would prohibit anyone who receives location data from sharing it with another.
Citizens would also have the right to take action against telecommunications carriers and mobile app developers that break this law.
Workplace software platform Slack has gone public and the company is now valued at $20 billion.
The company entered the New York Stock Exchange on Thursday, following a slew of other tech unicorns that became publicly traded earlier this year including Uber, Lyft and Pinterest. Rather than raise money to create new shares, Slack put its existing shares on the market for its IPO.
When Slack entered the market five years, people suggested that it would kill email because of its workplace tools. However, the collaboration tool has not proven less of a threat to corporate email, and more of a supporting tool. Users have reported that Slack may have cut down on long threaded email chains in the workplace, because these conversations around a specific project can be discussed within the tool. This could actually make email more effective with an inbox less bogged down with many back and forth communications.
The company reported that it had more than 10 million users in the first three months of the year, counting both free and paid members.
Our 21st issue of the Marketer Quarterly is now live!
The issue features an excerpt from our 2019 ESP Buyer’s Guide, which profiles many of the leading ESPs in the industry.
The issue also includes A Day in the Life of ANGI Services Allison Lowry and an interview with Boarding Pass NYC’s Mike Arnot.
Explore Visa’s new digital effort empowering women and how the United Way is using shocking imagery to grab attention and increase graduation rates.
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The U.S. House of Representatives has voted to reinstate net neutrality rules, in a vote 232-190.
If the Save the Internet Act (HR 1644) is restored, it would bring back the 2015 Obama-era net neutrality order. Net neutrality prevents Internet service providers from intentionally blocking, slowing down traffic or charging premium prices for specific online content.
The Trump administration voted to repeal the rules in December 2017. This latest victory for open Internet proponents faces a tough road ahead. Senate Majority Leader Mitch McConnell said the bill will be “dead on arrival,” and President Trump has threatened to veto the bill if it does land on his desk.
Netflix is dissolving its global brand marketing team, according to a report in Adweek.
The report, which cited anonymous internal sources, revealed that the team worked generally in content and social media. The report did not reveal who would take over these marketing duties but did point out that the company is known to reshuffle its staff.
The news comes after Kelly Bennett, the company’s CMO of seven years, revealed plans to leave the company.
The streaming giant faces increased competition from the likes of Amazon Prime, Apple TV and Hulu.
Publishers are troubled over the terms Apple’s forthcoming so-called “Netflix for news” subscription service.
According to a report in The Wall Street Journal, the Cupertino-based tech giant wants to take 50 percent of revenues for the new service.
The service, which is rumored to cost $10 a month, would give subscribers access to a wide range of content similar to Netflix or Hulu.
Publishers are apparently unhappy with the proposed terms, in which Apple would pocket half of the revenues and publishers would divide the other half based on how much time people spent reading their content.
Germany is taking on Facebook’s data gathering practice, and trying to put an end to how the company tracks social media users.
The country’s antitrust office ruled that the social networking giant is violating consumer trust by combining data gathered from its various properties and third-party websites.
According to the German office, using data from Instagram, WhatsApp and Facebook in conjunction with third-party data allows the company to build unique consumer profiles, which breaks consent rules.
The office snow requiring Facebook to get explicit consent to collect and combine this data. The company must provide the German office with a plan to fix these practices or face hefty fines. Continue reading