MQ 21: ESP Buyer’s Guide, Visa, ANGI Services CMO & More

MQ21-cover-042519.jpgOur 21st issue of the Marketer Quarterly is now live!

The issue features an excerpt from our 2019 ESP Buyer’s Guide, which profiles many of the leading ESPs in the industry.

The issue also includes A Day in the Life of ANGI Services Allison Lowry and an interview with Boarding Pass NYC’s Mike Arnot.

Explore Visa’s new digital effort empowering women and how the United Way is using shocking imagery to grab attention and increase graduation rates.

The issue is free with registration.

House Votes to Restore Net Neutrality

2000px-Seal_of_the_United_States_House_of_Representatives.svg.pngThe U.S. House of Representatives has voted to reinstate net neutrality rules, in a vote 232-190.

If the Save the Internet Act (HR 1644) is restored, it would bring back the 2015 Obama-era net neutrality order. Net neutrality prevents Internet service providers from intentionally blocking, slowing down traffic or charging premium prices for specific online content.

The Trump administration voted to repeal the rules in December 2017. This latest victory for open Internet proponents faces a tough road ahead. Senate Majority Leader Mitch McConnell said the bill will be “dead on arrival,” and President Trump has threatened to veto the bill if it does land on his desk.

Netflix to Dissolve Global Marketing Department

Netflix_Logo_RGBNetflix is dissolving its global brand marketing team, according to a report in Adweek.

The report, which cited anonymous internal sources, revealed that the team worked generally in content and social media. The report did not reveal who would take over these marketing duties but did point out that the company is known to reshuffle its staff.

The news comes after Kelly Bennett, the company’s CMO of seven years, revealed plans to leave the company.

The streaming giant faces increased competition from the likes of Amazon Prime, Apple TV and Hulu.

Apple’s Anticipated News Service Held Up by Revenue Model

2000px-Apple_logo_black.svgPublishers are troubled over the terms Apple’s forthcoming so-called “Netflix for news” subscription service.

According to a report in The Wall Street Journal, the Cupertino-based tech giant wants to take 50 percent of revenues for the new service.

The service, which is rumored to cost $10 a month, would give subscribers access to a wide range of content similar to Netflix or Hulu.

Publishers are apparently unhappy with the proposed terms, in which Apple would pocket half of the revenues and publishers would divide the other half based on how much time people spent reading their content.

Germany Says Facebook Can’t Combine Data

Facebook_logo_(square)Germany is taking on Facebook’s data gathering practice, and trying to put an end to how the company tracks social media users.

The country’s antitrust office ruled that the social networking giant is violating consumer trust by combining data gathered from its various properties and third-party websites.

According to the German office, using data from Instagram, WhatsApp and Facebook in conjunction with third-party data allows the company to build unique consumer profiles, which breaks consent rules.

The office snow requiring Facebook to get explicit consent to collect and combine this data. The company must provide the German office with a plan to fix these practices or face hefty fines. Continue reading

A Valentine’s Day Without Sweethearts

necco.pngMarketers planning Valentine’s Day campaigns, listen up! This is the first year in 100 without Sweethearts, a consumer favorite for sharing with paramours.

The New England Confectionary Company aka Necco sold to Round Hill Investments for $17.33 million in May, effectively closing its doors. While the Spangler Candy Company purchased the brand from Round Hill in July, they did not get it together to produce the high-demand Sweethearts candy for this year’s season. As marketers, there is an opportunity to fill the gap.

How will you take on the challenge to connect with consumers in this candy drought? #love #crazy4u #adoreme #truelove

GDPR Violation: France Fines Google $57 Million

unknownGoogle is the first company faced with a hefty fines for allegedly violating Europe’s new GDPR data privacy rules, which went into effect last May.

French regulators have fined Google $57 million for data privacy violations. According to the complaint filed by France’s government watchdog CNIL, the tech giant violated two provisions of the law.

The first issue is that Google failed to make its data-collection policies easily accessible, according to CNIL. The second issue is that Google failed to get user consent for ad personalization across all of its services, including YouTube and Google Maps, among others.

Google has not commented on the violations, except to say they are committed to meeting the GDPR consent requirements.