What do Consumers Want from Retailers This Holiday Season?

What do Consumers Want from Retailers This Holiday Season?

To better understand purchasing motivations, attitudes and behaviors, The Relevancy Group and Zeta Global are conducting a survey of 1,000 consumers in the U.S. We will be sharing these results and last-minute holiday recommendations on Wednesday 11/14 at 1 PM. Register for the webinar and get a link to a recording of the webinar that will be filled with data and recommendations.

Looking Back on 2017
In 2017 just 15 percent of consumers stated that they planned to spend more on holiday spending than they did in 2016 while 64 percent stated about the same as year over year. While the economy in 2018 is good, Chinese Import tariffs are raising prices at big-box retailers, i.e. Walmart, that rely on offshore goods. This likely won’t impact overall spending, but the consumer’s dollar may not go as far in 2018 as it did last year. In 2017 consumers under the age of 39 were more likely to spend more on holiday purchases a trend we expect that we will see again in 2018.

Consumers continue to shift their holiday spend online. Last year 56 percent of consumers stated they would do half or more of their holiday shopping online. Overall ten percent of consumers shop exclusively online, a trend we expect will grow to 12 to 14 percent in 2018. Last year consumers aged 27-53 are most likely to do the majority of their holiday shopping online.

Year-over-Year Consumers are consistent with their holiday shopping plan, with 29 percent already shopping for the holiday season. Eighteen percent start after Halloween and the majority start after Thanksgiving. Last year 20 percent stated they have no set plan. Half of women start their holiday shopping before Thanksgiving a trend that we expect to continue to see this year.

Holiday self-gifting was up year over year from 2016 to 2017 increasing from $243 to $264. We will likely see an increase again in 2018, but we don’t expect it to be as large in years past. This is likely because of the higher cost of products and the general impact of the dollar.

Next time we will look back on what motivates consumers to purchase and what opportunities exist for marketers this 2018 holiday season.

Join us on November 14, at 1 PM ET for the 2018 consumer holiday results.

Until next time,
David

Webinar: Consumer Holiday Expectations

Holiday PlanningConsumer Holiday Attitudes and Marketing Behaviors

Join us on November 14, 1 PM ET. Based on a November 2018 Consumer Survey by The Relevancy Group, sponsored by Zeta Global we explore U.S. consumer holiday attitudes. We reveal consumer shopping, email marketing, mobile and social behaviors. We will share last minute tactics and considerations to optimize for the important holiday season.

Attend this webinar and learn:
• What are consumers planning to spend online this holiday season and how this trends from 2017?
• What offers are likely to influence purchasing decisions?
• What sways consumers to select a brand?
• How many brands do consumer’s opt-into and shop from?
• What are the most important holiday trends for marketers?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tim O’Leary, SVP Onboarding Delivery – Zeta Global

Register and get a copy of the recording.

 

David Daniels Named Top Email Marketing Influencer

75 Email Marketing Influencers You Need To Follow

Last week Atomic Reach named me as one of the “75 email marketing influencers you need to follow.” It is an honor to be listed among my fellow influencers, many of them friends and/or clients.  I am thrilled to see some of our clients on the list, such as Adobe, BrightWave, Cheetah Digital, DEG, ReturnPathTrendline Interactive, and Yes Marketing.

The list ranges from the strategic thinkers to those that have technical and tactical expertise in a specific area.  If you are looking for brilliant email experts that actively tweet, be sure to follow these influencers.

Follow me on Twitter and LinkedIn.

Email Marketers Seek To Grow Their Lists by 9.8% in 2018

Email Marketers Seek To Grow Their Lists by 9.8% in 2018

Email subscriber churn continues to remain a top challenge for email Email Marketingmarketers. Driving list growth to gain new addresses and backfill lost subscribers is a necessary priority for marketers. Email marketers’ list growth goals for 2018 is 9.8 percent, down from 11 percent in 2017, and keeping with the 2016 goal of 10 percent.

Email Marketing Acquisition – 2018 Benchmark Report was published in July 2018. The Relevancy Group Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. These annual reports are part of the TRG’s Research Subscription Service and serve as an excellent resource to benchmark your individual results against the industry.

The research answers these key questions:
• What are email marketer list growth expectations?
• Which email acquisition tactics are marketers investing in?
• Which tactics are necessary to address challenges and ensure audience growth?

Report Excerpt: Email marketing agencies including BrightWave, Inbox Marketer, Merkle, and Trendline have demonstrated the strategy to ensure that acquisition tactics are executed with quality growth in mind. Acquisition is not a trivial task and marketers must work with agencies and should seek acquisition specialists such as CertainSource and Publisher’s Clearing House Media.

The Research: 6 pages, 4 Charts, 1,137 words. Purchase or Subscribe. Part of our Research Subscriber Series.

Submit Your Best Marketing of 2018

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

The submission deadline is 11/2/18.  Submit your best today.

The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

The Relevancy Group Expands Its Leadership with the Addition of John Polcari as President and the Promotion of Nicholas Einstein and Dianna Dilworth

BOSTON – Oct. 2, 2018 – PRLog — The Relevancy Group, a leading market research, and advisory firm is pleased to announce the hiring of John Polcari as President of The Relevancy Group and their digital magazine The Marketer Quarterly. Polcari’s primary responsibility will be to expand The Relevancy Group’s revenue through new SaaS technology, advertising, partnerships, and subscription growth.

John has been at the forefront of digital transformation as one of the leading sales and marketing professionals in the digital CRM sector. Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, Zeta Global and as Commercial Sales Leader at Epsilon. His accomplishments range from securing significant customer engagements with leading marketers at 38 of the top 100 Internet Retailers to delivering CRM solutions to customers managing the largest loyalty programs in the world ranging from CVS to American Airlines. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first white paper on e-CRM. Further, Polcari has been a featured speaker at Gartner’s Marketing Conference and numerous events.

“For more than a decade I have had the pleasure of working with John as a client and am thrilled to have him join our leadership team,” said The Relevancy Group CEO and Founder David Daniels. “John’s history of business management and driving growth is impressive and will assist us in reaching our vision of successfully helping marketers to master digital transformation and optimize their martech investments.”

The Relevancy Group also announces the promotion of Nicholas Einstein to Chief Research Officer. Nicholas joined The Relevancy Group in 2013 and for the last three years has served as VP of Research. “Nicholas has led the development of our Research Content Marketing offering and the expansion of our Research Subscriber Series to new coverage areas as evident in our recent CDP Buyer’s Guide,” said David Daniels.

Dianna Dilworth was also promoted to Editor-in-Chief of The Marketer Quarterly. “Since its inception, Dianna has shaped the editorial direction of The Marketer Quarterly and has consistently delivered quality magazine issues with thought-provoking articles and marketer profiles. Her leadership is recognized by everyone at The Relevancy Group,” said David Daniels

About The Relevancy Group
| RelevancyGroup.com | @RelevancyGroup | 877.972.6886
Measuring consumer and executive behaviors, The Relevancy Group (TRG) provides market research and advisory services that deliver strategies to optimize a return on marketing investments. In addition to guiding the top brands and vendors through digital transformation, TRG produces dozens of surveys, research reports, and webinars each year. TRG offers a research subscription service that includes access to original research reports as well as sponsored research content marketing. TRG also publishes the digital magazine for marketers by marketers, The Marketer Quarterly, a digital magazine, and app; download it for free in the app stores.

Contact
The Relevancy Group
The Marketer Quarterly

Enter The Marketer Quarterly 2018 Awards

TMQ AwardsEnter The Marketer Quarterly 2018 Awards

Submit your best marketing and advertising efforts of 2018 and you may be recognized as The Marketer Quarterly Award winner in Issue 20 of The Marketer Quarterly (TMQ) digital magazine.

Submissions will be judged by analysts from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on a variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. Each entry is charged a fee of $250.00. Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner; however, some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 20 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can be purchased after the winners have been announced.

The submission deadline is 11/2/18.  Submit your best today.

Submission Categories – 2018

1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation)
4. Best use of real-time data
5. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
6. Best Offer (i.e. Coupons, daily deal, promotion)
7. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
8. Best Subject Line (i.e. Results oriented, your open/read rate has improved)
9. Best Display Ad
10. Best Retargeting (i.e. Display targeting, Social targeting)
11. Best Madtech/CDP Individualization (i.e. use of customer data for individualization marketing/advertising efforts, i.e. CDP utilization, Facebook Custom Audiences)
12. Best Social Marketing Campaign
13. Best Use of AI (use of AI across marketing disciplines, i.e. personalization, content generation, marketer efficiencies)
14. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
15. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)