The Marketer Quarterly Issue 15

Get The Latest Issue of The Marketer Quarterly

Free with registration get the latest edition of the digital magazine for marketers by marketers. This isssue includes an excerpt of The Relevancy Group’s Email Agency Buyer’s Guide, CMO Interviews and the latest on digital marketing trends. Additionally this issue covers:

  • Social Drives Honda Campaign
  • American Express Campaign Parodies Business Jargon
  • L’Eclisse Makeup Video Tutorials Showcases New Line

Register to get the a free subscription or download the MQ App and read it on all mobile platforms.The Marketer Quarterly

Enter The Marketer Quarterly 2017 Marketing Awards

Submit your best marketing and advertising efforts of 2017 and you may be recognized as The Marketer Quarterly Award winner in Issue 16 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.

Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.

You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to an entry fee.

Entry fees, submit early and save:
1. 9/25/17-10/6/17 each entry is $175.00
2. 10/7/17-10/20/17 each entry is $200.00
3. 10/21/17-11/6/17 each entry is $225.00
Upon submitting this form, you will be asked to enter a valid credit card for processing.

Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. TMQ AwardsWinners will be recognized in Issue 16 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can purchased after the winners have been announced.

The submission deadline is 11/6/17.

 

Submission Categories – Email Marketing Awards 2017
1. Best Newsletter
2. Best Welcome Email/Email Series (i.e. Onboarding, lifecycle messages to convert actions)
3. Most Innovative Email (i.e. Utilization of video, animation, real-time data, location data)
4. Best Triggered Email (i.e. Browse abandon, abandon cart, re-targeting, alerts)
5. Best Offer (i.e. Coupons, daily deal, promotion)
6. Best Loyalty Member Email/Offer (i.e. Statements, offers, redemption)
7. Best Subject Line (i.e. Results oriented, your open/read rate has improved)

Submission Categories – Digital Marketing and Advertising Awards 2017
8. Best Display Ad
9. Best Retargeting (i.e. Display targeting)
10. Best Madtech (i.e. use of CRM data in advertising efforts, i.e. Facebook Custom Audiences)
11. Best Social Marketing Campaign
12. Best Use of Video (i.e. YouTube, or general usage of Video in advertising)
13. Best Cross-Channel Campaign (i.e. Coordinated marketing across channels)
14. Best Mobile Campaign (i.e. Utilization of mobile app, location, push messages, deep linking)

Submit your Entry Today

New Webinar Email Acquisition in 2018: An exploration of strategies and tactics to employ

Join us on 10/25/17 at 1PM ET, for this webinar Email Acquisition in 2018: An exploration of strategies and tactics to employ. #WebinarWednesdays

In Q3, The Relevancy Group partnered with CertainSource to conduct research that quantifies the utilization and efficacy of strategies and tactics employed across business verticals to drive growth in 2017, and explores the challenges and opportunities.
Register to learn more about:
• The specific tactics utilized to acquire new email addresses by marketers in a wide variety of business sectors and which have been most effective
• Which data are most important to brands when acquiring new customers and prospects
• The top challenges encountered when growing a database and how top-performing brands and marketers address
• The keys to driving responsible growth and managing risk in today’s dynamic environment

Speakers Include:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Lori Clure, President – CertainSource

Register and get the recording and the research.

Happy Mother’s Day: 5 CMO Mothers Talk Work Life Balance

Happy Mother’s day to all of our friends and colleagues. Here we look back on 5 interviews from The Marketer Quarterly where these CMO mom’s talk the work life balance.

Happy Mother’s Day!

The Intelligent Email Event – EiQ

It has been a busy few weeks and this conference season is just getting started.

The week before last, I was the keynote signature speaker at EiQ, The Intelligent Email Gathering #EiQGathering. BrightWave and their founder, CEO Simms Jenkins were the guiding force behind this event. My own The Marketer Quarterly (TMQ) was a sponsor of the event that entitled all participants to a  branded slap bracelet that includes a 2 GB USB drive, some of that space is packed with our research and the latest issue of TMQ.

I was honored to be askedDrumming to keynote the innagural event, where I presented new research, “The Connected Consumer.” Just before I took the stage, EiQ kicked off with a local drum core marching band (right).

Then after a lovely introduction from Adobe’s Bridgette Darling, I marched on stage. What was most interesting to me as the signature speaker was William Warren, Founder of The Sketch Effect.

William was stage left and there he listened to my presentation, coloring, capturing it and turning my presentation into a work of art.  If I had seen what was going on while I delivered my talk I would have lost my place. I knew William was doing something, but was not told by the event organizers what he was doing. William went on to do this all day long for every speaker and/or panel.  Well done, EiQ. Sketch Effect

After my keynote presentation, Simms Jenkins started the Q&A, one of the questions included “Is Privacy Dead?” My answer may shock you – and you can find much of that Q&A on my David DanielsTwitter handle under #EiQGathering. That was a fun, quick discussion on the state of affairs.

The event was sold out to capacity, 300 people for a first time event in Atlanta (ATL) is a great turnout.  There were many local brands but The Relevancy Group VP of Research Nick Einstein and I were not the only ones to fly into ATL for the event. There were great cocktail parties and speaker dinners. Thanks @Brightwave.

With little exception, the event went onto be very tactical with lessons and innovations from brands including Staples, Pinterest, Zillow, CarMax, Panera Bread and many more. We all enjoyed that level of detail and these learnings were ultimately integrated into a final Jeopardy Game.

Next up, the Bill McCloskey’s “Only Influencer” Email Innovation Summit in Las Vegas, where I will be keynoting day 2.  After that I hope to see you in New Orleans at the eec’s Email Evolution Conference … and if you are not there, err; see our events page as we continue to travel.

Until next time,

All the best,

David

 

 

David

A Week With Adobe

I had a great week at Adobe Summit, where I was joined by 12,000 marketing executives.  Summit The theme this year was Experience.  Adobe pointed out that businesses that are experience driven have higher net promoter scores and revenue than those that do not have an experience focus.  They defined Experience as the sum total of interactions with a brand. This aligns with The Relevancy Group research, most particularly findings in our latest consumer research, Handle with Care – Consumer Email Marketing Behaviors.

They went on to define an Experience business as one that 1) knows and respects the customer 2) speaks in one voice 3) the technology is transparent 4) is focused on customer delight

The big announcement was the introduction of Adobe Experience Cloud, an overarching cloud platform that ties together, their Creative, Document, Marketing, Analytics and Advertising Clouds.  This unifies the data structure, user interface and includes a number of enhancements to share information across the previously disparate clouds.

Machines Everywhere

They discussed the value of real-time data and their machine learning AI framework Sensei took center stage.  Almost every part of their clouds is now or will be benefiting from the Sensei framework. IBM had their event at the same time and similarly was discussing the same things their Watson tool, which TRG’s Nick Einstein writes about here.  Adobe Sensei is built into the platform, harvests data across the cloud, compares patterns; creativity, intelligence, content.  It also creates a virtual analyst, provides automated anomaly detection and alerting.  The Sensei demos were impressive. In one demo in store ads changed based on facial recognition, different offers were displayed based on gender. It was something out of the film The Minority Report.

More Adobe Summit announcements included:

  • New, Adobe Advertising Cloud, combines the Media Optimizer products along with recently-acquired TubeMogul offering.
  • Experience data model is a common language across their cloud and provides for an open ecosystem, utilizing Adobe I/O.
  • Adobe introduced Launch, their next gen tag management system, fast connections at the experience layer.  Launch, Adobe’s tag management partners include Facebook, Twitter, Zendesk and more, it offers fantastic reach.  This data will also feed into their Adobe Cross Device Co-Op  to enhance their Identity Management solution.
  • Adobe Cross Device Co-Op growth, Information on 850 million devices are now in the co-op which was announced at the 2016 Adobe summit. That is big year-over-year growth.
  • Adobe Analytics now includes a virtual analyst that can spot and analyze anomalies and bring audiences, behaviors & ad data together.  Lots of powerful analytics and insights in one place, on one canvas.  That’s impressive.  The text alerts for anomaly also provides likely root causes.  These are smart alerts and this is something that TRG has been advocating for some time.  It is great to see this in production.
  • Their Advertising Cloud is integrated with the rest of experience cloud, same measures and audiences for re-targeting and on stage, they suggested that they deliver higher match rates.
  • They demo’d ability to use first party customer data in a linear TV buying with one click.  This is a first and impressive.  While this has existed for digital and OTT TV, but never has linear TV buying been so easy to combine with first party data. The targeting potential is enormous.
  • New Marketing Cloud: Fluid experiences using fragments content. Snippets that can be used across screens and channels.  This should improve the marketer’s ability to test and create more personalized messages and experiences.
  • New to Marketing Cloud: Adobe Dreamweaver integrated into Adobe Campaign, one click content dropping, this is a big efficiency gain for email marketers.
  • Expanded Adobe and Microsoft partnership, including new integrations with Dynamics CRM, Azure and Power BI.

Sneaks

Their annual summit favorite, Sneaks did not disappoint.  Hosted by SNL’s Kate McKinnon it was an entertaining way for Adobe to sneak preview some of the items they currently have in development.  The item that seemed to capture everyone’s attention was the ability to inject advertising into VR experiences. Interesting stuff but, future forward for sure.

As always it was great to catch-up with the Adobe team, partners and mutual clients. Thanks to the Adobe AR and Marketing Cloud team for making me feel so welcome.

You can watch the Adobe keynotes and presentations here.

Until next time,

 

 

David

The Relevancy Group Expands with the Addition of Tenured Analysts

Boston, March 16 2017

The Relevancy Group, a leading market research and advisory firm, today announced the TRG Growsaddition of Ross Rubin and Joe Laszlo to its expanding business. Mr. Rubin and Mr. Laszlo bring a combined near 40 years of research and analyst experience to The Relevancy Group.

“I had the pleasure of collaborating with Ross and Joe when we worked together at Jupiter Research and am thrilled that we will be shaping the market with our research once again,” said David Daniels, CEO and Founder of The Relevancy Group (TRG).

Ross Rubin will serve as Director of Research Development. Ross will affect our research instruments as well as author syndicated and custom research. Ross has been a technology industry analyst for over 20 years. In 2012, he founded Reticle Research, focusing on research product development and innovation. Prior to this, he was Executive Director and Principal Analyst at The NPD Group, and Vice President and Chief Research Fellow at Jupiter Research (acquired by Forrester Research in 2008).

“As client technologies grow to play a larger role in digital marketing, I’m delighted to be working with David and The Relevancy Group to develop actionable research that defines thought leadership,” said Ross Rubin. Learn more about Ross.

Joe Laszlo will serve as Research Director and Principal Analyst, primarily covering the mashup of Adtech and Martech, which TRG refers to as Madtech.  Joe brings almost two decades of experience researching and advising companies on the evolution of digital media and marketing.  Prior to TRG, Joe spent almost nine years at the Interactive Advertising Bureau, where he most recently managed all of IAB’s committee-and-council-driven programs and served as Director of Research. Joe started his career in digital media in 1999 as an analyst at Jupiter Research.

“As innovation continues to transform advertising and marketing, I’m excited to help TRG’s clients navigate this fast-changing technology landscape, finding the best ways to reach customers and prospects, wherever and whenever they happen to be,” said Joe Laszlo. Learn more about Joe.

Additionally, Claire Gallagher another Jupiter Research and Forrester alum has joined The Relevancy Group as Business Development Manager. Claire brings over 10 years of consultative sales experience in the market research, media, and digital marketing industries. Learn more about Claire.

The Relevancy Group provides buyer’s guides and research reports via their Research Subscriber Series as well as a collection of sponsored white papers and webinars that can be downloaded for free with registration. TRG also publishes a digital magazine The Marketer Quarterly. Register to get a free subscription to The Marketer Quarterly online or via the MQ app for any iOS, Android and Amazon.