Exciting news crossed the wire this morning with the announcement that Trendline Interactive has acquired Inbox Pros. Trendline has been featured in every email agency buyer’s guide we have published and has always impressed us with the quality, depth, and breadth of the services they offer. We also have great respect for Chris Arrendale and the team at Inbox Pros who have a proven track record and a stellar reputation.
This move adds top shelf deliverability, privacy, and compliance services to the Trendline Interactive menu, making them that much more attractive to enterprise marketers looking for a comprehensive services solution.
Enterprise marketers today need to be strategic about deliverability, privacy, and compliance, as they juggle data between programs, systems, and countries, and having these types of services integrated with their agency team, could make a lot of sense for many. We’ve also noted that delivery rates have been trending down over the past several years, and have advised senders to allocate more resources towards deliverability data and services.
We’re looking forward to talking more about this partnership in our 2018 Email Agency Buyer’s Guide which will be publishing in Q4.