David and I have been writing a lot over the past year about the ways in which artificial intelligence and machine learning are helping marketers more easily drive more positive customer experiences at scale, and we’re bullish on many of the vendors that are enabling.
Yesterday Adobe announced several innovations in Adobe Campaign that caught my eye; not all are in production with clients yet, but several of the capabilities leverage Sensei and illustrate how AI can help drive efficiency and efficacy for marketers.
Yesterday’s announcements included: AI-based send time optimization, Sensei driven segmentation based on predicted customer engagement, and new dynamic reporting capabilities that leverage the Adobe Analytics’ Analysis Workspace. Additional updates include multilingual push notification functionality, a new drag-and-drop email creation tool, and increased throughput and delivery in Adobe Campaign.
Check out the Adobe news here, and stay tuned for much more on AI to come from TRG in 2018.