About: Published in October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications (CIA), and implement a systemic process to harness the value of such insight. While one-off projects and market research methods can be helpful, they will not bring the same impact that providers of CIA can deliver. Marketers utilizing CIA enjoy 3x more monthly email revenue than marketers that do not invest in these applications.
We address these topics:
- The importance of Competitive Intelligence and the tools that are currently utilized
- Best practices on selecting a Competitive Intelligence Application (CIA).
- How much should marketers be budgeting for Competitive Intelligence?
- What are the expected returns on CIA investments?