The Relevancy Group Announces First of its Kind Research on Identity Management and People Based Marketing

BOSTON, June 7, 2016 /PRNewswire/ — The Relevancy Group, a leader in market research and advisory, announces a new research report, State of Identity Management and Five Tips to Optimize in 2016.’ The Relevancy Group’s research evaluates the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing. In the first of its kind research the report determines which method of Identity Management is most effective in driving revenue.

Marketers are rapidly beginning to deploy Identity Management, which is the ability to establish and manage user identity across devices and channels, online and offline, whether using known and/or anonymous user data.

Co-author of the research and The Relevancy Group Principal Analyst Peggy Reinders, said, “Identity Management is necessary to enable People-Based Marketing, which involves targeting a specific individual across channels and devices, as well as more accurately finding look-a-like audiences.” Reinders added, “Identity Management also empowers a more accurate attribution and accounting of marketing results across Everychannel.”

The Relevancy Group CEO, Founder and co-author of the research, David Daniels stated, “I am thrilled to expand our research coverage area into this exciting area of Madtech, which is the phrase that we use to classify the marriage of Adtech and Martech. We are seeing tremendous marketer adoption of Identity Management technologies and significant investment from the vendor community.”

The report features a survey of 301 executives including data on key industries such as Financial Services, Media/Publishing, Retail and Travel/Hospitality. The paper is 6 pages with 4 graphics, 1673 words and is available for $499.00 or a discounted rate as part of The Relevancy Group Subscriber Series. For more information visit http://www.relevancygroup.com/shop.

About The Relevancy Group, LLC | www.relevancygroup.com | @RelevancyGroup

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum of 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers, The Marketer Quarterly, that is available for free with registration online www.marketerquarterly.com, and through the MQ app on iTunes, Google Play and Amazon.

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