As part of our Research Subscriber Series, we evaluate the state of the Identity Management. These technologies are necessary to empower People Based Marketing and marry CRM known customer data to anonymous customer data to recognize customer identity across channels and devices. We investigate the methods of Identity Management and adoption rates and offer tips to accelerate Identity Management optimization. In a first of its kind research, we measure which Identity Management methods, Deterministic or Probabilistic Identification are more effective in driving revenue. 6 pages, 4 graphics, 1673 words. Learn More. This report is available for $499.00 or at a discounted rate as part of our Research Subscriber Series.