We have a trio of webinars full of great content for you in the upcoming weeks. The content is all based on research from the The Relevancy Group and offers something for every email marketer.
September 30th, 10am PT, Assessing Your Email Maturity. Adobe & TRG
Join The Relevancy Group and Adobe as we discuss our latest research. The Relevancy Group CEO David Daniels and Adobe Senior Product Marketing Manager Patrick Tripp will take on a journey that details the differences in email marketing maturity. Register for free
|Evaluating your marketing effectiveness and understanding how you compare to your peers is crucial to any email marketing program. Adobe and The Relevancy Group recently conducted a study that examines email marketing best practices across four key areas: data, content, delivery and strategy. The study also builds upon benchmark data collected for an email self-assessment model that includes three progressive stages of email excellence: Classic, Dynamic and Contextual.|
|Join David Daniels, CEO and Founder of The Relevancy Group, and Patrick Tripp, Senior Product Marketing Manager at Adobe, to learn:|
|•||Key insights gained from the study across email data, content, delivery and strategy|
|•||Practical recommendations on how to progress your email marketing strategy|
|•||Specific return-on-investment metrics for Classic, Dynamic and Contextual email marketers|
October 13th, 2pm ET, The Value of Multi-channel Real-Time Segmentation. Zeta Interactive & TRG | Register for free
Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.
Learn the challenges and successful tactics necessary to implement real-time data segmentation.
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive
October 14th, 11am ET, The Value of Coordinated Multi-channel Marketing for Mid-Market Retailers. QuickPivot & TRG | Register for free
Attend this webinar and learn how to double the performance of your marketing engine. In this webinar David Daniels will discuss the challenges of cross-channel marketing, and outline the remedies and tactics to successfully coordinate your channels to drive revenue improvement.
The webinar will cover the following topics:
The role, performance and future trend of email marketing
The role of print direct marketing in cross-channel marketing
Tactics to improve organizational collaboration across all channels
The importance of marketing analytics and attribution
The role of technology and services in attaining marketing success
Data integration and segmentation strategies
A framework for succeeding at multi-channel marketing
Speakers include: David Daniels and Paul Mandeville