G is For Google, My QuickTake on Alphabet

G is for GoogleGoogle is reorganizing under a new umbrella structure called Alphabet, lead by Google co-founders Larry Page as CEO and Sergey Brin as President.

I first met Larry and Sergey when they came into Jupiter to pitch their new search engine.   There is a bit of a funny story to that meeting, but that is a blog or chapter for another day.

Alphabet makes perfect sense.  Google err Alphabet has transformed to deliver something far beyond their original charter. It is much like when a former employer of mine, Apple Computer renamed and re-branded as a broader but yet simpler Apple, Inc.

The genius of GOOG, err Alphabet is that there are so many opportunities for their brilliant minds to contribute to our culture, economy and wellness. Is S for Stem Cell? Read the promise and potential of what Larry wrote in his blog “Good examples  [of Alphabet] are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation.”

Larry and Sergey have long innovated and it is fantastic to see a business as successful as what we once knew as Google not rest, but rather continue to change and innovate.  That is the new American Business Dream … keep on adding and innovating.

As a CEO of two much smaller businesses The Relevancy Group and The Marketer Quarterly, my companies work together and share synergies, but even alone the deliver their own value.  I am lower case version of Alphabet, but I am so inspired by this change at Google as any entrepreneur should be.

Bravo Larry and Sergey!  Well done, until we meet again.

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