Webinar: The Value of Multi-Channel Real-Time Segmentation

Thu, September 10th, 2015 2:00 PM – 3:00 PM EDT   Register for free

Join this free webinar and learn how to triple email marketing revenue by utilizing real-time data and automating customer lifecycle messaging. This webinar is based on The Relevancy Group research report “The Value of Multi-Channel Real-Time Segmentation,” which surveyed 300 marketing executives, underscores the value of capitalizing on real-time data. According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

Learn the challenges and successful tactics necessary to implement real-time data segmentation.

Speakers Include:
David Daniels, CEO & Founder of The Relevancy Group
John D. Polcari, SVP Sales & Marketing, Zeta Interactive

Register for free

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