If you know me, you know security it is a passion of mine. I have been happy to give back as a Strategic Advisor to the OTA (Online Trust Alliance). I believe that without security, the whole notion of the trust of the Internet and online commerce implodes.
We should hold media and the press to a standard not to discuss the stolen good from a cyber attack. Protect the victims of the attack, it is akin to media in the 1980’s with the blue dot over a victims face. Why should this crime be different? Media is fanning the fire of this cyber attack against Sony, and it is truly now a war. Why? Because just a few hours ago the US government stated with high certainty that these attacks were state sponsored and that North Korea was behind them (source WSJ).
Turn a Negative into a Positive – My Solution for Sony and This Movie
The best answer for Sony amid these proven North Korean Terrorist acts is to release The Interview on demand/streaming for $10 on 12/25. It will turn a negative into a positive, also test the audience for new releases for streaming in home. It would take 5 million viewers to make their money back, but I believe it would be huge, as big as their predicted $60 million dollar open. Stand up to terror/cyber attacks!
We must stand up against state sponsored attacks. Every business needs to be ready, in fact The Online Trust Alliance has been working on this for years.
From prevention to reaction resources. There are many wonderful reports and collaboration moments that provide effectiveness. It will improve your market presence and when following OTA best practices your ability to be spoofed will be diminished.
I believe in this organization, if I didn’t I wouldn’t be a Strategic Advisor to the Online Trust Alliance.
Please, if you have an online business, ensure it is secure, follow the well defined best practices.
I am happy to discuss this over a digital magazine, such as The Marketer Quarterly
Until next time, all the best,