FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing
Register for this free webinar by The Relevancy Group and Yes Lifecycle Marketing: Thu, Nov 6, 2014 3:00 PM – 4:00 PM EST
A comprehensive study that I recently wrote for The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.
Join me, David Daniels, CEO and Co-Founder, The Relevancy Group, and Yes Lifecycle Marketing as I discuss how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience.
Join us on November 6th at 3 PM EST, when I will cover topics including:
• Data: Integration, Hygiene, Householding, Value, Enrichment
• Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
• Content: Personalized, Dynamic, Responsive, Context, Managed
• Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
• Measure: Testing, Dashboard, Alerts, Attribution, Intelligence