The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!
Nov 4, 2014 2:00 PM EST Register for this free webinar
Join renowned industry analyst and CEO of The Relevancy Group David Daniels and John D. Polcari, SVP CRM Sales & Marketing of Zeta Interactive to hear new tactics to optimize cross-channel marketing with Precision Marketing. In this 60 minute free webinar, David will discuss the tectonic shift in how consumers interact with brands, challenging marketers to organize, integrate and household customer data in a new manner. Attendees will benefit from lessons on how to implement a Precision Marketing Framework, build a Precision CRM (pCRM) centric organization to advance customers through cross-channel lifecycles. Join this webinar and learn how marketers that implement at least three of the five of the Precision Marketing techniques deliver 5 to 6 times the revenue and profit compared to those who do not.
In addition to case studies, the presentation will include:
– Approaches to improve email, social, mobile and cross channel marketing
– How to centralize data and make it actionable
– Tactics to manage lifecycle marketing across channels
– A five piece Precision Marketing framework to improve customer engagement
– Strategies to improve analytics through technology and services
– Lessons to optimize the mobile experience for subscribers
– Key take-aways that any marketer can immediately implement
Moderator: Dianna Dilworth – Editor, The Marketer Quarterly
Dianna is a business journalist who has been covering marketing for more than a decade. A veteran business reporter with experience producing magazines, blogs, videos and online news. Dianna has served as Associate Editor at Direct Marketing News, and Editor at Mediabistro. Her byline can also be seen in Businessweek, MediaPost and The Architectural Record. Beyond writing, Dianna is a documentary film maker, her second film “Mellodrama” was an ‘OFFICAL SELECTION’ in Madrid, Buenos Aires and other festivals around the globe
Speaker: David Daniels – CEO, Co-Founder, The Relevancy Group
David is a tenured industry analyst and consultant who is also President, Publisher and Co-Founder of the digital magazine, The Marketer Quarterly, LLC. David has been recognized as “one of the most influential experts in email marketing, if not the most influential.” With over 25 years of experience as a marketer, market analyst and senior executive at companies including Apple, Anthropologie, Jupiter Research and Forrester Research; David is uniquely qualified to understand the challenges and opportunities of marketers across channels. David is co-author of the book “Email Marketing an Hour a Day,” a sought after public speaker, an advisor The Online Trust Alliance and has been a contributor to news outlets including The Today Show on NBC, The Wall Street Journal, The New York Times and many industry journals and magazines.
Speaker: John D. Polcari – SVP, Zeta CRM Sales & Marketing, Zeta Interactive
John is an accomplished business development leader and marketer with more than 20 years of sales and marketing experience across various industries. Prior to joining Zeta, John served as Executive Vice President of Sales at eBay Enterprise Marketing Products, an integrated digital marketing services provider. In that role, he successfully engaged long-term partnerships with more than 125 top online marketers, including: Buy.com, Nike, CVS, Comcast, American Airlines and the Washington Post. Prior to eBay, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company) and Vice President of Corporate Development for Genesys Conferencing, where he managed Internet channels, digital relationships, alliances, and strategic partnerships. He graduated from St. Anselm College with a BA in Politics/International Relations and attended Advanced Management Studies at Harvard University and the Executive MBA program at the University of Notre Dame.
Date and Time:
Tuesday November 4th, 2:00 PM EST (Eastern Standard Time)
All registrants will get a copy of a companion piece of research titled “The Precision Marketing Imperative – Tactics for Implementing the Precision Marketing Framework.”
After registering, you will receive a confirmation email containing information about joining the webinar.
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.
The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.
The Marketer Quarterly is a digital magazine for marketers written by marketers. The Marketer Quarterly publishes each quarter — four issues per year. The magazine is in a digital format which is accessible on a desktop, mobile web browser and on all popular tablets and via Apps for Apple iOS, Android and Amazon. Each quarter, the magazine highlights the latest research from The Relevancy Group and articles on the leading brands and marketers. Register for a free subscription at www.marketerquarterly.com